Vice President, Digital Healthcare

To qualify for the Vice President, Digital Healthcare role at MMC, candidates should have over 7 years of experience within the healthcare or biotech industries, preferably in a client-side or agency environment focusing on digital communications. A thorough understanding of regulated issues such as HIPAA and FDA processes is crucial, along with a working knowledge of the drug development process. Candidates also need to demonstrate proficiency in content strategy, creation, and execution, and have experience developing thought leadership strategies for executives and KOLs.

As the Vice President, Digital Healthcare at MMC, you'll be responsible for developing and executing digital healthcare communication strategies that align with brand goals. This includes collaborating with brand and creative teams to craft digital strategies, managing online engagement activities, and presenting proactive proposals to clients. You will oversee community engagement tactics, work with analytics to measure campaign success, and drive business growth through innovative digital strategies tailored to healthcare audiences.

The Vice President, Digital Healthcare role at MMC follows a hybrid work model, with employees encouraged to work in the office three days a week, fostering collaboration and creativity, while allowing for remote work two days a week. This balance aims to support flexibility while maintaining strong teamwork and communication, which are vital in an integrated marketing and communications environment.

MMC offers a robust benefits package for the Vice President, Digital Healthcare position, including paid holidays, vacation days, and wellness programs. Employees also benefit from comprehensive health and wellness coverage, lifestyle benefits reimbursement for fitness and internet, a retirement savings program with company match, and family-forming benefits like parental leave. Flexible work arrangements and professional development opportunities are also included, making MMC a supportive employer.

The Vice President, Digital Healthcare at MMC is expected to develop integrated digital strategies that are grounded in audience insights and tailored to foster engagement among diverse healthcare audiences, including patients, caregivers, and healthcare professionals. This involves using innovative digital content, social media, and engagement techniques to drive compelling storytelling that aligns with brand values and enhances overall communication effectiveness.

In your response, highlight specific projects you've worked on in the healthcare industry, emphasizing your familiarity with regulated environments such as HIPAA and the FDA. Share how you integrated digital strategies into your work to engage different audiences successfully.

Discuss the resources you rely on, such as industry publications, webinars, conferences, and networking with peers. Illustrating your proactive approach to learning will demonstrate your commitment to staying ahead of the curve.

Explain how you collaborate with analytics teams to design KPIs and metrics. Share examples of specific campaigns you've evaluated and the adjustments you recommended based on performance data.

Bring forth a precise example where you've developed a digital strategy that led to growth for a client. Discuss the objectives, your approach, and the measurable outcomes achieved.

Emphasize your experience in building client relationships and facilitating collaborative discussions. Share specific techniques you employ to ensure you meet client needs while also pushing for innovative ideas.

Highlight your experience in developing compelling content for digital platforms, including specifics on how you balance creativity with brand messaging and audience needs.

Recount an incident where you faced considerable challenges in a project and explain your strategic approach to overcome them, the teamwork involved, and the ultimate successes achieved.

Discuss your understanding of healthcare regulations and how you integrate them into your digital strategies while ensuring creativity and effectiveness in messaging.

Articulate how you've utilized social media in previous campaigns and its importance in reaching and engaging various healthcare audiences. Give examples from your experience that demonstrate effective social media use.

Discuss your understanding of data-driven strategies and how you intend to collaborate with analytics teams to inform and optimize campaigns, ensuring alignment with digital objectives and enhancing efficacy.