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Associate Creative Director, In-Product Marketing

About Pinterest:  

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more. 

As Associate Creative Director, In-Product Marketing, you’ll play an integral role in leading the next iteration of the Pinterest brand – launching global, culturally-relevant and educational campaigns within the Pinterest product. You’ll manage a team responsible for in-product marketing initiatives that will inspire millions of Pinterest users. You'll partner with creative, marketing and product leaders across the company to help us tell our story within our platform in the most impactful and inspiring way. 

This is an exciting role to scale the way we brand and market some of our most impactful and buzz-worthy product launches and features. You’ll also focus on key brand campaigns and seasonal moments such as Pinterest Predicts, Coachella and beyond. Equal parts leader and doer, you’ll work quickly and efficiently to create creative solutions and systems at a global scale.What you’ll do:

  • Lead a talented team to create beautifully crafted and inspired solutions that will thrive within the Pinterest product experience.
  • Be a close strategic creative partner to cross-functional partners (Marketing, Creative, Insights, Analytics, Product Design and Engineering) to deliver outstanding creative work for global audiences.
  • Compellingly represent the thinking behind your team’s work and engage in related strategic discussion + decision-making with key stakeholders, creative directors and team members. 
  • Maintain and manage consistency of our brand design and brand voice across in-product marketing.
  • Leverage data and creative insights to optimize + determine ways to improve strategy, messaging and overall creative solutions.
  • Craft compelling stories, using key insights to “sell” concepts and make our message as powerful and influential as possible.
  • Partner with campaign creative teams to bridge in-product and global off-platform initiatives.
  • Oversee team resourcing and work closely with producer partners to manage project timelines.
  • Create an inclusive environment where people can do their best work possible.

What we’re looking for:

  • 8+ years of experience as a design leader— with an emphasis in product marketing creative preferred.
  • Bachelor’s degree in a relevant field such as Visual Communications, Design, Advertising, or equivalent experience.
  • A way with words: Someone who works superbly with writing partners, but is also comfortable crafting on-point messaging.
  • Art meets science: A strong communicator who can think strategically about how to educate and drive interest with a heavy reliance on data.
  • An inspired leader who sees the bigger picture, but also delights in doing the work. An accomplished manager who can toggle effortlessly to acting as an IC.
  • Someone who thinks at a systems level, foreseeing how the work both fits within the larger product experience and how it can scale to surround-sound marketing initiatives.
  • An expert collaborator: A creative with deep experience working with writing partners to develop concepts, through to execution.
  • A long track record of working quickly and efficiently, and keeping pace in a lightning-fast environment.
  • A paragon of craft, composition, typography, art direction and color. Attention to design details is legendary. 
  • Experience designing for Product UI, driving product feature adoption + education.
  • Full proficiency in Figma and Adobe Creative Suite
  • PinFlex estimated in-office frequency 1x per quarter  

 

Relocation Statement:

  •  This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

  • We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
  • This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country. 

 

 

#LI-JH4

 #LI-REMOTE

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only
$118,543$244,059 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.
 

Average salary estimate

$181301 / YEARLY (est.)
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$118543K
$244059K

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What You Should Know About Associate Creative Director, In-Product Marketing, Pinterest

As an Associate Creative Director, In-Product Marketing at Pinterest, you'll immerse yourself in the vibrant world of creativity and innovation. Pinterest, a platform where millions find inspiration daily, seeks a leader who can steer the next wave of the Pinterest brand. In this vital role, you'll lead a dynamic team responsible for crafting globally relevant and engaging marketing campaigns that resonate with users everywhere. Imagine working closely with brilliant minds across marketing, creative, and product departments to translate insights into beautifully crafted solutions that enhance the Pinterest experience. You'll be at the helm, driving exciting brand campaigns and seasonal initiatives, such as Pinterest Predicts and more, while engaging in creative discussions that shape the company's marketing narrative. If you thrive in a fast-paced environment and have a passion for teamwork and collaboration, this is your chance to shine. Pinterest's unique work model, PinFlex, ensures that you maintain a flexible work-life balance while embracing opportunities for in-person collaboration. With 8+ years of experience under your belt, a knack for storytelling, and a sharp eye for design, this role promises to be challenging yet rewarding. Come join Pinterest in shaping the stories that inspire millions to create a life they love.

Frequently Asked Questions (FAQs) for Associate Creative Director, In-Product Marketing Role at Pinterest
What responsibilities does the Associate Creative Director, In-Product Marketing at Pinterest have?

The Associate Creative Director, In-Product Marketing at Pinterest is responsible for leading a team that creates inspiring and beautifully designed solutions to enhance the Pinterest product experience. This role involves collaborating with cross-functional partners to deliver impactful marketing campaigns, maintaining brand consistency, leveraging data for strategic insights, and crafting compelling narratives that resonate with users. The director will guide the creative process for product launches and key brand moments, ensuring the work aligns with Pinterest's mission and engages a global audience.

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What qualifications are needed for the Associate Creative Director position at Pinterest?

To thrive as an Associate Creative Director, In-Product Marketing at Pinterest, candidates should possess 8+ years of design leadership experience, preferably in product marketing. A bachelor's degree in Visual Communications, Design, or a related field is required. Additionally, strong communication skills are essential, as the role involves collaborating with writing partners and stakeholders. Experience with both creative strategy and execution, as well as proficiency in design tools like Figma and Adobe Creative Suite, are crucial for excelling in this position.

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What makes the work environment unique for the Associate Creative Director at Pinterest?

At Pinterest, the work environment is defined by the innovative PinFlex model, which offers a flexible work-life balance. While the Associate Creative Director, In-Product Marketing may work remotely, there are opportunities for in-person collaboration and connection. The role requires occasional office visits—about 1-2 times every six months—allowing for key moments of teamwork while accommodating individual working preferences. This blend of flexibility and collaboration fosters an inspiring and inclusive workplace.

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How does the Associate Creative Director contribute to branding initiatives at Pinterest?

The Associate Creative Director, In-Product Marketing plays a pivotal role in shaping Pinterest's branding initiatives by leading a creative team that develops and implements marketing strategies within the product. This includes crafting educational campaigns that engage users and promote new features. By leveraging data and insights, the director can tailor messaging that resonates, aligning the Pinterest brand with cultural moments and trends, ultimately driving product adoption and enhancing user experience.

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What opportunities for professional growth does Pinterest offer to the Associate Creative Director?

Pinterest provides numerous opportunities for professional growth to the Associate Creative Director, In-Product Marketing. In this role, you'll engage with a diverse range of projects and campaigns that challenge your creativity and strategic thinking. Working alongside top professionals across various departments offers continuous learning experiences. Additionally, Pinterest fosters a culture of inclusivity and collaboration, encouraging leaders to inspire their teams and develop the next generation of creative talent while also focusing on their individual growth.

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Common Interview Questions for Associate Creative Director, In-Product Marketing
Can you describe your experience in leading creative teams as an Associate Creative Director?

When discussing your experience, highlight specific teams you've led, projects you've overseen, and the creative results achieved. Focus on your leadership style, how you encourage collaboration, and your approach to resolving conflicts within the team. Use metrics and examples to illustrate how your leadership has driven successful project outcomes.

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How do you ensure brand consistency across various marketing channels?

To answer this question, share your strategies for maintaining brand integrity. Discuss the processes you put in place for reviewing and approving creative work, the importance of clear brand guidelines, and how you collaborate with different teams to ensure everyone is aligned. Providing examples of past experiences where you've successfully managed brand consistency can strengthen your response.

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What methods do you use to gather insights for your creative strategies?

Discuss your approach to utilizing data and feedback for shaping creative strategies. Mention specific tools, analytics platforms, or user research methods you’ve employed to gather insights. Illustrating how these insights have informed your past projects can demonstrate your strategic thinking and analytical skills.

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Describe a situation where you had to pivot a marketing campaign. What was your process?

Provide a detailed account of a campaign where adjustments had to be made, including the reasons for the pivot. Discuss your decision-making process, how you communicated changes to your team, and the final outcome of the adjusted campaign. This shows your ability to adapt and lead under pressure.

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How do you approach collaboration with cross-functional teams?

Explain your belief in the importance of collaboration across departments. Share your communication strategies, tools used for project management, and how you build relationships with other teams. Use examples from previous roles to illustrate successful collaborative efforts.

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What is your approach to storytelling in marketing?

Outline your philosophy on storytelling and its significance in marketing. Discuss how you craft compelling narratives that resonate with users, using data and insights to inform your storytelling approach. Mention successful marketing campaigns you’ve executed that leveraged storytelling to engage audiences effectively.

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How do you balance creative vision with data-driven decision making?

To effectively balance creativity with data-driven insights, emphasize your experience in incorporating analytics while still allowing room for creative thinking. Share specific examples that highlight how you've utilized metrics to enhance creativity, possibly by iterating designs or campaign strategies based on user feedback.

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What do you think is the key to successful product marketing?

Discuss the elements you believe are essential for effective product marketing, such as understanding the target audience, clear messaging, and emotional connection to the product. Analyze your experience with product launches and how you’ve implemented these elements to achieve success.

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Talk about a time you had a creative disagreement with a team member. How did you handle it?

Provide a specific example of the disagreement, the differing viewpoints, and your approach to conflict resolution. Highlight your communication skills, ability to listen, and how you sought a collaborative solution, reinforcing your ability to maintain a positive team dynamic.

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Why do you want to work at Pinterest as an Associate Creative Director?

To answer this question, convey your passion for Pinterest’s mission and your admiration for the brand. Discuss how your values align with those of Pinterest and where you see the potential to contribute to the company's goals. Show enthusiasm for shaping the brand’s future and your commitment to enhancing the user experience.

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Our mission is to bring everyone the inspiration to create a life they love.

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Full-time, hybrid
DATE POSTED
April 10, 2025

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