Job details

Digital Marketing Specialist - Remote - ONLY MEXICO

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Key Responsibilities:

B2B Digital Strategy Development & Calendar Management: Develop and execute digital marketing strategies focused on retail businesses, wholesalers, and other B2B partners in the convenience and wholesale sectors. Create and maintain a detailed marketing calendar, ensuring all campaigns, promotions, tradeshows, and marketing activities are well-organized and on schedule.
Search Engine Optimization (SEO): Content Marketing: Optimize the company’s website, product listings, and blog content to improve search engine rankings for B2B-related keywords (e.g., "wholesale distributor," "bulk product supply for retailers," "DSD," and "convenience stores").
Content Marketing: Create and manage content that directly engages business customers, such as case studies, blog posts, product guides, and industry-specific content. Ensure Texas Wholesale is positioned as a thought leader in the wholesale distribution sector, while also overseeing logistics and coordination of promotional activities.
Lead Generation: Implement lead generation tactics designed to attract high-quality business leads through digital channels. Utilize gated content, landing pages, and relevant content strategies to generate leads.
Email Marketing: Develop and manage email marketing campaigns aimed at nurturing leads, promoting new products, and sharing valuable business-focused content. Experience with Klaviyo these campaigns efficiently.
Social Media Management: Oversee Texas Wholesale’s presence on LinkedIn, engaging business prospects through posts on product updates, industry trends, success stories, and relevant thought leadership content.
Analytics & Reporting: Track and analyze the effectiveness of B2B digital marketing efforts using tools like Google Analytics and LinkedIn Insights. Provide regular reports to monitor campaign performance, ROI, and areas for improvement.
Collaboration with Sales Teams: Provide regular reports to monitor campaign performance, ROI, and areas for improvement. Work closely with the sales team to ensure alignment between marketing and sales efforts. Provide qualified leads to the sales team and assist with converting those leads into customers.
Vendor and Event Coordination: Coordinate with vendors to ensure timely and accurate delivery of event related marketing materials. Maintain strong communication with vendors to ensure they are informed about campaigns, promotions, and updates
Collaboration with Graphic Designers: Serve as a proactive liaison between sales, marketing, operations, and the graphic design team. Effectively communicate business strategies, manage the creation of promotional materials such as brochures, booklets, flyers, and catalogs, and ensure timely execution of creative assets.

Skills & Qualifications:

A proactive, fast learner with the ability to pick up new skills and tools quickly and efficiently.
Ability to manage multiple projects simultaneously in a maintaining quality.
Proven experience in B2B Digital Marketing and strategy development, with a focus on retail, wholesale,related industries.
Strong expertise in SEO content marketing, email marketing (particularly Klaviyo ), and lead generation.
Experience with Webflow & WordPress is s plus.
Strong collaboration skills and experience working with cross-functional teams, including sales, marketing, and creative departments.
Experience with such as Google Analytics and LinkedIn Insights to monitor and optimize analytics tools campaign performance.
Excellent written and verbal communication skills, with the ability to effectively communicate strategies to internal teams and external partners.

What You Should Know About Digital Marketing Specialist - Remote - ONLY MEXICO, Scalepex

Are you ready to take the digital marketing world by storm? Join Texas Wholesale as a Digital Marketing Specialist! In this fully remote position, primarily for candidates in Mexico, you’ll have the opportunity to elevate our digital strategy while connecting with retail businesses and wholesalers in the convenience sector. Your main role will revolve around developing and executing comprehensive digital marketing strategies that truly resonate with B2B partners. You’ll be creating an organized marketing calendar that keeps all campaigns on point and on schedule. But that’s just the beginning! You’ll dive deep into search engine optimization, ensuring our content ranks high for key terms like 'wholesale distributor' and 'bulk product supply for retailers.' Content marketing will be your canvas; you’ll create engaging case studies and blog posts that showcase Texas Wholesale as a thought leader in the industry. Are you savvy with email marketing? Great! You’ll manage campaigns using Klaviyo to nurture high-quality leads. You’ll also be on top of our social media presence on LinkedIn, sharing valuable insights and engaging with prospects. Analytics are your best friend; you’ll use tools like Google Analytics to track campaign performance and identify areas for improvement. Collaboration will be key as you work closely with our sales team and graphic designers, ensuring that all promotional materials not only look good but effectively communicate our value proposition. If you have a proactive attitude, love working on multiple projects, and have a background in B2B digital marketing, this role is perfect for you!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist - Remote - ONLY MEXICO Role at Scalepex

What are the key responsibilities of a Digital Marketing Specialist at Texas Wholesale?

As a Digital Marketing Specialist at Texas Wholesale, you'll be responsible for developing and executing B2B digital marketing strategies, managing a detailed marketing calendar, optimizing content for SEO, and implementing lead generation tactics. This role also involves email marketing campaign management, social media engagement on LinkedIn, and analytics reporting to track performance and ROI.