Senior Product Marketing Manager (Remote in Arizona)

As a Senior Product Marketing Manager at Rocket Lawyer, your main responsibilities include collaborating with cross-functional teams to improve customer acquisition and engagement strategies, creating clear messaging frameworks, leading experimentation roadmaps, and analyzing customer behavior. You'll directly influence the customer journey from discovery through long-term engagement while promoting a culture of inclusion and empathy within teams.

To be successful as a Senior Product Marketing Manager at Rocket Lawyer, candidates should have at least 8 years of relevant experience in product or growth marketing, particularly within a SaaS environment. A bachelor’s degree in Marketing, Business, or a related field is typically required, along with a proven track record of data-driven decision-making and excellent communication skills. Familiarity with legal tech is a plus but not mandatory.

The Senior Product Marketing Manager plays a crucial role in Rocket Lawyer's growth by shaping how users interact with our legal services. By providing actionable insights from customer research and analyzing conversion metrics, you'll help refine our marketing strategies to optimize user experiences and drive increase in customer acquisition, ultimately contributing to the platform's expansion.

Yes, the Senior Product Marketing Manager position at Rocket Lawyer is fully remote, allowing candidates the flexibility to work from anywhere in Arizona. This remote setup empowers you to collaborate with team members across various locations and fosters a diverse work environment.

As a Senior Product Marketing Manager at Rocket Lawyer, you'll enjoy a comprehensive benefits package, which includes medical, dental, and vision insurance, unlimited PTO, a 401k plan with company match, and access to various mental health and wellbeing resources. Additionally, there are perks like fitness platform subscriptions, legal document resources, and student loan assistance to enhance your overall work-life experience.

When answering this question, highlight specific instances where you utilized data analysis to inform your marketing strategies. Discuss the tools you've used, like Google Analytics, and provide examples of how your insights led to significant improvements in user engagement or acquisition.

To answer this, discuss the importance of understanding customer journeys and highlight your experience with hypothesis-driven experimentation. Share specific tactics like improving website usability or tailoring messaging for diverse audience segments and how those would support Rocket Lawyer's brand goals.

Illustrate your teamwork skills by providing examples of successful collaborations with other departments, such as Product or Design. Describe a project where effective communication and collective brainstorming led to positive outcomes, emphasizing your ability to act as a connector.

Explain how customer research and feedback are vital to your approach. Provide examples of how you've integrated user insights into marketing campaigns to optimize messaging, engagement tactics, or product features, ultimately enhancing customer satisfaction.

Share a detailed example of a successful marketing campaign that you led, focusing on your role in strategy, execution, and outcomes. Discuss the metrics you used to measure success and how data informed your decisions throughout the campaign.

Discuss the methods you use to stay updated, such as following industry blogs, attending webinars, or participating in networking events. Highlight how this knowledge has informed your strategies and helped your previous organizations stay competitive.

Provide insights into any specific user testing methodologies or research techniques you've implemented. Discuss how you analyzed the data collected to derive actionable insights that influenced marketing strategies or product enhancements.

List specific tools such as Figma, FullStory, or marketing automation platforms you have used. Discuss how these tools have enhanced your campaign planning, execution, or measurement, illustrating your tech-savvy approach to modern marketing.

Provide a situation where initial marketing efforts were not providing the desired results and how you analyzed the data to pivot strategies. Highlight your ability to adapt quickly and implement new approaches while engaging team input for broader perspectives.

Express your passion for Rocket Lawyer’s mission and commitment to making legal services accessible. Highlight how your professional values align with the company’s goals and how you believe your skills can contribute to their ambitious objectives.