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TKF110 Digital Marketing Coordinator

About The Role 

The incumbent is responsible for the design and development of traditional and interactive multimedia content for presentations, websites, e-newsletters, video, and other electronic media, as well as social media. This position works closely with the marketing communications team to create compelling graphic designs and typography for a broad variety of marketing collateral (print and electronic) in support of company sales, marketing, and professional training objectives.

Responsibilities 

  • Assist with website administrative tools and content management systems to provide support for corporate website.
  • Leads social media efforts with innovative video and design ideas
  • Support tradeshows and events with creative assets in both traditional and electronic formats, including large format; manage on-time production of high-quality deliverables. 
  • Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
  • Assist in writing marketing literature (brochures, press releases, etc.) to augment the company’s presence in the market. 
  • Edit and proofread copy, ensuring accuracy of final product. 
  • Assist in developing multimedia presentations and materials utilizing video, PowerPoint, Flash, animated gifs, and other interactive technologies.
  • Execute video shoots, edit raw footage including audio tracks, and create professional HD video presentations with special effects as needed in Adobe Premier Pro or similar software.
  • Other duties as assigned.

Candidate Requirements 

2-year degree in Computer Graphic Design, Marketing, Business, Advertising, or related field preferred and 1-3 years related experience. Working knowledge of Adobe Creative Suite and familiarity with the capabilities of JavaScript, PHP, and other commonly used digital tools, website development, management, and SEO management. Familiarity with multimedia and cross-media file formats and publication techniques and exceptional visual communications skills, including a proven ability to use video, audio and other multimedia elements that attract attention and improve message effectiveness. 

Personal Trait Profile

  • Self-starter, able to work independently with minimum supervision.
  • Demonstrable ability to multi-task and adhere to deadlines.
  • Good knowledge of market research techniques and databases.
  • Attention to detail with strong design & video capabilities. 

 

Physical Demands & Work Environment 

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Physical demands: While performing duties of job, employee is required to stand; walk; sit; climb; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. 

Work Environment: While performing the duties of this job in the factory areas, the employee is exposed to changes in temperature and humidity, exposure to dust, fumes and is near moving machinery.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About TKF110 Digital Marketing Coordinator, Trail King Industries

Are you ready to take your creativity to the next level as a Digital Marketing Coordinator with TKF110 in West Fargo, North Dakota? In this exciting role, you will be the driving force behind the design and development of both traditional and interactive multimedia content. Collaborating closely with the marketing communications team, you will bring your graphic design expertise and typography skills to a wide range of marketing collateral, supporting our sales, marketing, and professional training objectives. From enhancing our corporate website with your knowledge of content management systems to leading innovative social media campaigns with eye-catching videos and designs, your contributions will be vital. You’ll also lend your talents to supporting tradeshows with high-quality creative assets and use marketing analytics to gather crucial insights for our strategies. Whether you're writing engaging marketing literature, editing multimedia presentations, or pulling together professional HD video content, your exciting journey here will never be dull. If you have a background in graphic design, marketing, or a related field, and a passion for creating content that captivates and informs, we can’t wait to see what you bring to the team at TKF110!

Frequently Asked Questions (FAQs) for TKF110 Digital Marketing Coordinator Role at Trail King Industries
What are the responsibilities of a Digital Marketing Coordinator at TKF110?

As a Digital Marketing Coordinator at TKF110, your main responsibilities will include creating traditional and multimedia content, managing website content, leading social media initiatives, and supporting events with creative assets. You'll also analyze marketing data to inform strategies and assist in crafting marketing literature like brochures and press releases. This role is integral in producing compelling designs that drive company objectives.

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What qualifications do you need to apply for the Digital Marketing Coordinator position at TKF110?

To apply for the Digital Marketing Coordinator role at TKF110, a 2-year degree in Computer Graphic Design, Marketing, Business, or a related field is preferred, along with 1-3 years of relevant experience. Familiarity with Adobe Creative Suite, JavaScript, PHP, and SEO management is highly beneficial, as is a strong ability in visual communications and multimedia production.

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What skills are essential for a successful Digital Marketing Coordinator at TKF110?

Essential skills for a successful Digital Marketing Coordinator at TKF110 include proficiency in Adobe Creative Suite, exceptional visual communications skills, and the ability to work independently with minimal supervision. Proficiency in video production and editing, strong attention to detail, and an adeptness at multi-tasking are also crucial for meeting deadlines and delivering high-quality projects.

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How does TKF110 support its Digital Marketing Coordinator's career growth?

TKF110 is committed to the professional development of its Digital Marketing Coordinator by providing access to ongoing training and educational opportunities in digital marketing and design tools. The company fosters a creative environment that encourages innovation and growth, ensuring you remain at the forefront of digital marketing trends while enhancing your skill set.

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What’s the work environment like for a Digital Marketing Coordinator at TKF110?

The work environment for a Digital Marketing Coordinator at TKF110 is dynamic and collaborative, characterized by creativity and innovation. You’ll be exposed to various tasks that require physical activity, such as standing and walking, especially while overseeing the production of marketing materials or during events. The factory settings may include temperature fluctuations and exposure to dust, but the vibrant team culture and opportunities for creative expression make it an engaging place to work.

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Common Interview Questions for TKF110 Digital Marketing Coordinator
Can you describe your experience with multimedia content creation as a Digital Marketing Coordinator?

In answering this question, highlight specific tools you've used, such as Adobe Creative Suite or video editing software, and detail projects where your content resulted in measurable outcomes. Show how your creativity and technical skills come together to meet business objectives.

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What strategies do you use to manage multiple deadlines in a fast-paced environment?

Discuss methods like prioritization, using project management tools, or maintaining a detailed schedule. Specific examples of past experiences will demonstrate how you effectively juggle tasks without compromising quality.

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How do you approach social media marketing for a brand like TKF110?

Share your insights into creating engaging social media content tailored to the company’s audience. Discuss how you analyze performance metrics to adapt strategies, and provide examples of successful campaigns you've managed.

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What role does analytics play in your marketing strategies?

Emphasize the importance of using analytics tools to track and measure campaign performance. Discuss how you’ve used data to inform decisions and improve future marketing strategies, particularly in optimizing social media and web content.

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Can you provide an example of a successful project you've completed?

Select a specific project relevant to digital marketing, describing your process, the challenges you faced, and the outcomes. If possible, use metrics to quantify your success, such as increased engagement or leads generated.

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How do you ensure accuracy and attention to detail in your work?

Highlight techniques like proofreading, using checklists, and collaborating with team members for feedback. Share an example where attention to detail positively impacted your project.

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What types of marketing literature have you written and what was their impact?

Discuss the types of marketing materials you’ve created, such as brochures or press releases, and emphasize how they contributed to brand awareness or sales. Be sure to frame your answer in terms of specific outcomes wherever possible.

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How comfortable are you with performing video editing and what software do you use?

Talk about your proficiency in video editing software like Adobe Premier Pro. Provide examples of projects where you handled video shoots, edits, and incorporated effects, emphasizing the success of those initiatives.

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Describe your experience working with a team to achieve marketing goals.

Share a specific instance where teamwork was critical to achieving a goal. Focus on your role, the strategies you employed to collaborate effectively, and how this experience contributed to the overall success of the team.

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Why do you think creativity is important in the role of a Digital Marketing Coordinator?

Explain that creativity is essential for developing fresh and engaging content that resonates with audiences. Share examples where innovative ideas led to successful campaigns that attracted attention and delivered results for the company.

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MATCH
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FUNDING
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TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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