Advertising Sales Account Executive

The Advertising Sales Account Executive at Trainline is responsible for generating new business, managing client portfolios, and driving revenue growth. The role includes building strong client relationships to understand their marketing goals and developing tailored advertising strategies. You'll identify new business opportunities, oversee advertising campaign execution, and track performance metrics to ensure client satisfaction and ROI.

To qualify for the Advertising Sales Account Executive position at Trainline, applicants should have proven experience in advertising or media sales, with a strong understanding of digital and programmatic advertising solutions. Essential skills include excellent communication and negotiation abilities, a track record of meeting sales targets, and familiarity with CRM tools such as Salesforce.

Trainline is committed to employee development and offers clear career paths, transparent pay bands, personal learning budgets, and regular learning days to enhance skills. As an Advertising Sales Account Executive, you'll have opportunities to grow within the company while contributing to its innovative journey in the travel sector.

Advertising Sales Account Executives at Trainline enjoy a comprehensive benefits package that includes private healthcare, dental insurance, a generous work-from-abroad policy, and excellent family-friendly benefits. Additionally, employees benefit from a 2-for-1 share purchase plan and extra festive time off, ensuring a healthy work-life balance.

The work culture at Trainline emphasizes collaboration and inclusivity. As an Advertising Sales Account Executive, you will be part of a team that values diversity in all forms, encouraging ideas and insights that help everyone succeed. Trainline promotes a positive impact on travel and team spirit with a focus on performance and personal growth.

When approaching a new client, it's crucial to understand their business and marketing needs. Begin by conducting research to identify their goals and previous advertising efforts. Then, create a personalized pitch that aligns Trainline's offerings with their objectives, demonstrating how you can deliver value and build a long-term partnership.

Handling rejection is a part of the sales process, especially in advertising. I approach it as a learning opportunity, asking for feedback where possible to understand the client's decision better. This helps me refine my approach and adapt my strategies for future potential clients, ensuring continuous improvement in my sales efforts.

Key metrics for tracking the success of an advertising campaign include impressions, click-through rates, conversions, and return on investment (ROI). Understanding these metrics allows an Advertising Sales Account Executive to adjust campaigns in real-time and ensure they meet the client's objectives effectively.

Building a long-term relationship with clients starts with effective communication and trust. Regular check-ins and updates on campaign performance help clients feel valued. Additionally, proactively providing insights and suggesting improvements can strengthen the relationship and lead to renewed business opportunities.

My background includes significant experience with digital and programmatic advertising solutions, where I've successfully managed campaigns across various platforms. This experience has equipped me with the knowledge to understand the technology's capabilities and how to leverage them for impactful advertising strategies.

In a recent campaign, I led an initiative targeting a new audience segment for a client. By leveraging data analytics, we tailored messaging and creative elements that spoke directly to that segment's needs. Continuous optimization based on real-time metrics and strong collaboration with the client ensured it exceeded sales expectations.

To stay informed, I regularly read industry publications, attend relevant webinars and conferences, and engage with professional networks. Additionally, I keep an eye on competitor strategies and market movements, allowing me to advise clients more effectively and keep our offerings competitive.

Teamwork is essential in the sales process, especially in advertising. Collaborating with creative teams, marketing strategists, and client-facing roles ensures a comprehensive approach to campaigns. It allows us to pool expertise and develop integrated solutions that resonate with clients and their target audiences.

To prioritize tasks effectively, I use a combination of urgency and impact. I rank client accounts based on their needs and timelines, employing project management tools to keep tasks organized. This structured approach allows me to deliver timely and high-quality service to all clients while ensuring none feel neglected.

Trainline's dedication to sustainable travel and innovation in the advertising space makes it an exciting place to work. The company's focus on growth, career development opportunities, and a collaborative culture, coupled with excellent benefits, create an environment where Advertising Sales Account Executives can thrive both professionally and personally.