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Verticals Product Strategy Leader

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.   We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. 

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. 

Job Description

Product Managers at U.S. Bank are customer obsessed in driving product visioning, planning and development to deliver on our human + digital product strategy and staying one step ahead of evolving economic, technological, and customer needs.

As a Product Manager, you will:

  • Identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements.
  • Activate the connective tissue between U.S. Bank, customer experience, digital, technology, and business line strategy to identify and prioritize product / portfolio opportunities, and establish the product vision, charter and roadmap.
  • Defines product outcomes and Objectives and Key Results (OKRs) to prioritize Features/Epics and breaks down work into actionable steps to facilitate product discovery, design, development and delivery.
  • Manages the end-to-end product lifecycle and drives the product roadmap leveraging OKRs (Objectives and Key Results). Creates the product in conjunction with agile, experience design, technology and risk partners to achieve business and customer outcomes. In the case of technical products, understands and cares for the technical features, debt reduction and modernization of the technical product with expertise in the technology required of the product.

Preferred qualifications, capabilities, and skills:

  • Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, key performance indicators, design systems, service blueprints, and reusability.
  • Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value.
  • Strong customer centricity to implement strategies and techniques used to ensure that customers have a positive experience with the organization's products and services at every touch point.
  • Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products.
  • Knowledge of Agile ways of working, knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations.
  • Preferred skills: product PnL, product strategy, vision and planning, product discovery, product development, channel alignment and management, adoption, customer experience research, insight and execution, agile ways of working, go to market and sales channels, performance measurement and optimization, marketing and analytics, customer centricity.

Minimum Qualifications:

  • Product management experience.

About the team/product (s):

We are seeking an experienced Payment Vertical Product Strategy Leader to drive product strategy and enterprise sales support for our payments solutions across key verticals – Hospitality, Healthcare, Public Sector, & Retail. In this role, you will be the strategic bridge between our product, sales, and enterprise customers, ensuring that our payment offerings align with market needs and drive revenue growth. You will leverage 10+ years of experience in payments, fintech, or enterprise solutions to shape go-to-market strategies, optimize sales enablement, and influence product roadmaps. You are an established subject matter expert in integrated payments and are well networked across global card schemes, integrated software providers, and related industry participants.
 

Key Responsibilities
• Product Strategy & Market Positioning: Define and refine the product strategy for payment solutions, ensuring alignment with enterprise customer needs and market trends.
• Marketing Leading Products: Define and create market leading products for key verticals leveraging both internal assets and partner assets.
• Enterprise Sales Enablement: Equip the sales team with the right tools, messaging, and strategies to effectively position payment solutions for enterprise clients.
• Client & Stakeholder Collaboration: Partner with enterprise customers, sales teams, and product teams to translate client pain points into actionable product enhancements.
• Go-To-Market Execution: Develop go-to-market strategies for new payment products and features, ensuring seamless adoption and revenue impact.
• Competitive Analysis & Industry Insights: Stay ahead of market trends, competitor offerings, and regulatory changes to ensure our solutions remain best-in-class.
• Cross-functional Leadership: Work closely with engineering, marketing, and operations teams to drive product adoption and revenue growth.
• Metrics & Performance Optimization: Define key success metrics for sales support initiatives and track performance to continuously refine strategies.

Preferred Skills & Experience
• 10+ years of experience in payments, fintech, enterprise sales support, or product strategy roles.
• Deep understanding of B2B payment solutions, including card processing, ACH, real-time payments, and embedded finance.
• Deep technology acumen, capable of explaining complex business and technical concepts to broad audiences in an approachable manner (ideally possessing some direct experience in a product management / go-to-market function).
• Polished and practiced executive presence, capable of interfacing with our partners’ most senior executives.
• Proven ability to translate customer insights into product and go-to-market strategies.
• Strong track record in sales enablement and enterprise client engagement.
• Exceptional ability to communicate complex payment concepts to both technical and non-technical stakeholders.
• Experience working in fast-paced, cross-functional environments with product, sales, and engineering teams.
• MBA or equivalent experience in business strategy, payments, or fintech is a plus.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.  

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $126,820.00 - $149,200.00 - $164,120.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Average salary estimate

$145470 / YEARLY (est.)
min
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$126820K
$164120K

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What You Should Know About Verticals Product Strategy Leader, U.S. Bank

At U.S. Bank, we’re excited to announce an opportunity for a Verticals Product Strategy Leader based in Atlanta, GA. In this key role, you will drive our product strategy for payment solutions across essential sectors like Hospitality, Healthcare, Public Sector, and Retail. Your mission will be to link our market-leading products with the evolving needs of enterprise customers. With over a decade of experience in payments or fintech, you will refine the product strategy, ensure exceptional client experience, and empower the sales team with the tools they need for success. You will collaborate closely with various teams and engage with senior executives, all while keeping a pulse on competition and market trends. The role entails utilizing your expertise in integrated payments to bridge product development with sales strategies, ultimately ensuring our payment solutions foster revenue growth. This position offers the perfect chance to put your strategic thinking, technological understanding, and leadership skills into action, creating tailored payment solutions that resonate across industries.

Frequently Asked Questions (FAQs) for Verticals Product Strategy Leader Role at U.S. Bank
What qualifications are needed for the Verticals Product Strategy Leader position at U.S. Bank?

To excel as a Verticals Product Strategy Leader at U.S. Bank, candidates should have a minimum of 10 years of experience in payment solutions, fintech, or enterprise sales support. A deep understanding of B2B payment systems, like card processing and ACH, is crucial. Experience in product management, coupled with an MBA or equivalent experience, will significantly enhance your candidacy.

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What are the primary responsibilities of the Verticals Product Strategy Leader at U.S. Bank?

As the Verticals Product Strategy Leader at U.S. Bank, you will define and refine product strategies for payments solutions. Responsibilities include aligning offerings with market needs, enabling the sales team with effective tools, conducting competitive analysis, and developing go-to-market strategies that drive revenue growth. Collaborating with clients, stakeholders, and cross-functional teams is essential in this strategic role.

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How does the Verticals Product Strategy Leader contribute to U.S. Bank's goals?

The Verticals Product Strategy Leader at U.S. Bank plays a crucial role by ensuring that payment solutions align with enterprise needs and market trends. This position aids in influencing product roadmaps and go-to-market strategies to maximize revenue while ensuring exceptional customer experiences through innovative payment solutions that meet industry demands.

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What skills are preferred for the Verticals Product Strategy Leader role at U.S. Bank?

Ideal candidates for the Verticals Product Strategy Leader position at U.S. Bank should possess strong customer centricity, expertise in integrated payment systems, and deep technology acumen. Skills in product strategy, sales enablement, and risk management, along with an ability to communicate complex concepts effectively to diverse audiences, are also highly valued.

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What does the career path look like for a Verticals Product Strategy Leader at U.S. Bank?

Career advancement for a Verticals Product Strategy Leader at U.S. Bank can be substantial, given the pivotal role in driving product strategy and collaborating with executive-level stakeholders. Successful leaders may transition into high-level strategic roles within various sectors or even cross-functional leadership positions that influence broader organizational objectives and performance.

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Common Interview Questions for Verticals Product Strategy Leader
How do you approach defining a product strategy for new payment solutions?

In defining a product strategy for new payment solutions, I start by gathering insights from market research, understanding customer pain points, and analyzing competitive offerings. This helps me align product opportunities with market needs and establish a clear vision that addresses both customer expectations and business objectives.

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Can you describe your experience with managing product lifecycles?

My experience in managing product lifecycles involves overseeing every phase, from ideation to launch and beyond. I ensure continuous alignment with market needs by engaging with stakeholders regularly, utilizing metrics to assess performance, and making data-driven decisions to iterate and enhance product offerings.

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How do you ensure effective sales enablement for a new product?

To ensure effective sales enablement for a new product, I focus on equipping the sales team with comprehensive training, providing essential sales tools, and delivering clear messaging that highlights key product features. Continuous collaboration with the sales team helps me refine materials based on real-time feedback from customer interactions.

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What methods do you use to track industry trends and competitor activity?

I track industry trends and competitor activity through a combination of market analyses, attending industry conferences, leveraging social media insights, and collaborating with industry analysts. Regular competitor benchmarking also allows me to understand positioning and gaps in the market.

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Describe a time when customer feedback influenced your product decision.

In my previous role, customer feedback highlighted issues with the usability of a payment solution. I collaborated with UX designers to rethink the user interface based on this feedback, leading to an improved user experience and ultimately increasing customer satisfaction and adoption rates.

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How do you prioritize product features based on customer needs?

I prioritize product features by leveraging a framework that balances customer needs, business goals, and technical feasibility. Engaging directly with customers helps me gauge impact while using data analytics to better understand usage patterns and aligning with strategic objectives to ensure maximum value.

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What strategies do you use to work effectively in a cross-functional team?

To work effectively within cross-functional teams, I prioritize open and transparent communication, establishing shared goals, and regularly facilitating collaborative sessions. Leveraging each team member's expertise fosters a positive environment and drives co-creation that benefits the product development process.

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Can you share your experience with agile methodologies?

I have extensive experience applying agile methodologies in product management. I support iterative development cycles, ensuring stakeholder feedback is integrated continuously, which helps in adapting to market changes swiftly and maintaining alignment with evolving customer needs.

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How do you measure the success of a product launch?

The success of a product launch is measured through a blend of metrics such as user adoption rates, customer feedback, and performance against predefined KPIs. I also evaluate the effectiveness of go-to-market strategies and analyze revenue impact to assess overall success.

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What role do you see emerging technologies playing in payment solutions?

Emerging technologies play a transformative role in payment solutions by enabling more secure transactions, enhancing user experiences, and providing innovative service delivery models. I see these technologies as crucial for not only adapting to changing consumer behaviors but also for driving competitive advantage in the fintech landscape.

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U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and glob...

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