Lead Generation Specialist (South Africa)

As a Lead Generation Specialist at Wing, your main responsibilities include establishing rapport with clients, acquiring potential sales leads from diverse channels, coordinating with sales and marketing teams, maintaining an accurate sales prospecting database, and researching market trends. You'll also follow up with leads, develop criteria for qualifying leads, and monitor conversion rates to drive business success.

To qualify for the Lead Generation Specialist position at Wing, candidates should have at least 1 year of proven experience in lead generation or as an appointment setter, particularly with international clients. Excellent English communication skills, a proactive attitude, and proficiency in lead generation software are also crucial, along with tech-savviness and the ability to work flexible hours.

The Lead Generation Specialist role at Wing is rewarding because it offers a fully remote work environment, competitive salary packages, and a collaborative atmosphere. Employees can enjoy health insurance benefits, performance incentives, upskilling opportunities, and a supportive team culture, all while contributing to innovative projects in the future of work.

Wing places high importance on career growth and offers various opportunities for Lead Generation Specialists to develop their skills through paid training, learning resources, and a culture that encourages upskilling. This commitment to professional upliftment ensures that all employees continuously progress in their careers.

Lead Generation Specialists at Wing are typically expected to work during US hours, ranging between 20 to 40 hours per week. This flexible schedule could provide a chance for you to manage your time effectively while still delivering excellent results within our team.

When answering this question, detail specific channels you’ve successfully used for lead generation, such as social media, networking events, or CRM systems. Highlight your ability to adapt strategies to match the target audience and discuss how you’ve nurtured leads through various stages of the sales funnel.

Explain your process for assessing lead quality and potential, such as using defined criteria or scoring systems. Discuss the importance of focusing on high-potential leads and how monitoring interactions can help refine your prioritization and improve conversion outcomes.

Share a specific example that showcases your problem-solving and communication skills. Focus on your approach to understand the lead's needs, any objections you overcame, and the methods you used to build rapport that ultimately led to a successful conversion.

Discuss specific lead generation tools and software you are familiar with, such as CRMs, email marketing platforms, or data analytics tools. Mention how these tools help streamline your workflow and improve lead tracking and follow-up processes.

It's important to demonstrate resilience. Talk about how you analyze the reasons behind a lead not converting, learn from the experience, and adjust your approach for future leads. Emphasize maintaining a positive attitude and seeing rejection as an opportunity for growth.

Communicate your enthusiasm for Wing's mission and how it aligns with your career aspirations. Mention specific reasons such as the company's innovative approach to remote work, its commitment to employee development, and your belief in the importance of connecting businesses with talent.

Highlight your attention to detail and organizational skills. Discuss the methods you employ, such as double-checking data entries, using validation tools, and regular audits of your CRM to ensure the accuracy and reliability of lead information.

Provide examples of how you have worked with marketing to synchronize strategies and ensure coherent messaging. Talk about how this collaboration has led to innovative campaigns, increased conversion rates, or improved lead quality.

Mention qualities such as excellent communication skills, adaptability, perseverance, familiarity with technology, and a proactive attitude. Be sure to link these qualities back to your experiences or successes in previous positions to enrich your answer.

Discuss your methods for continuous learning, such as following industry news, participating in webinars, or engaging with professional communities. Emphasize the importance of staying informed to effectively apply best practices to your lead generation efforts.