Content Strategy Manager, Enterprise

The Content Strategy Manager at On Location will be playing a pivotal role in developing and implementing content strategies for our diverse catalog of hospitality offerings. Key responsibilities include supporting the creation of engaging content such as presentation decks and sales collateral, managing project timelines across multiple teams, and maintaining our internal knowledge base. You should also track and ensure timely delivery of projects by collaborating closely with internal stakeholders.

To apply for the Content Strategy Manager role at On Location, candidates should ideally have a minimum of 2 years of experience in creating and managing content across various sales and marketing platforms. Strong verbal and written communication skills, proficiency in Microsoft Office Suite, and excellent organizational skills are essential. Familiarity with design tools like Adobe and Keynote can be a plus, providing an advantage in the content creation process.

The Content Strategy Manager works closely with various teams, including the Enterprise team, Product Content, and Marketing departments at On Location. This collaboration ensures content is consistent in voice and tone, meets specific requirements, and aligns with business goals. Additionally, the role involves overseeing project management to synchronize efforts with other departments across the company.

Success as a Content Strategy Manager at On Location requires strong communication skills, exceptional organizational abilities, and project management skills. An eye for detail and the capacity to produce accurate work under pressure are vital, as well as adaptability to changing priorities. A creative mindset combined with logistical expertise will set you apart in delivering high-quality, compelling content.

The Content Strategy Manager will be involved in a variety of projects focused on enhancing our hospitality offerings and client experiences. This includes developing marketing collateral for high-profile events like the Olympic Games and FIFA World Cup, creating engaging newsletters, and managing timelines for multiple content projects to support the Enterprise team's objectives. Each project aims to enhance client engagement and business opportunities.

When answering this question, focus on the project goals, your specific contributions, and the outcomes achieved. Highlight how you collaborated with other teams, addressed any challenges, and ensured that the content met the business objectives. Demonstrating your problem-solving skills and the impact of your work will show your potential value as a Content Strategy Manager at On Location.

Employ the STAR method to structure your response—discuss the situation, your tasks, the actions you took, and the results. Highlight your organizational strategies, such as using project management tools, prioritization frameworks, or communication techniques with stakeholders to ensure deadlines are met without compromising quality.

Discuss the importance of SEO in ensuring that content reaches its intended audience effectively. Reference specific strategies you employ to optimize content, including keyword research, on-page SEO practices, and how you measure success. Highlight any tools or metrics you use to gauge performance.

Emphasize your approach to developing style guides, conducting content audits, and collaborating closely with teams to ensure a unified message. Explain your methods for feedback cycles and revisions to maintain brand integrity and to adapt the voice for different target audiences effectively.

Discuss specific tools you have experience with, such as Asana for project management or Adobe Creative Suite for content creation. Explain how these tools facilitate your work process, enhance collaboration with the team, and help you track project milestones effectively.

Narrate a specific instance where you had to pivot on a project due to unforeseen circumstances. Discuss your process for reassessing priorities, how you communicated with your team, and the steps you took to ensure project continuity while adapting to changes.

This question allows you to showcase your awareness of audience segmentation. Explain your methods for researching audience interests, tailoring content to meet their needs, and how you balance creativity and information when producing material for varied groups.

Outline the metrics you typically track to gauge project success, such as engagement rates, conversion rates, or client feedback. Discuss how you analyze these metrics to inform future content strategies and improve your approach over time.

Demonstrate your communication skills by discussing your approaches to stakeholder engagement, such as regular updates, feedback sessions, and maintaining transparency throughout the project lifecycle. Emphasize the importance of responsiveness and building relationships.

Reflect on what attracted you to the position—perhaps the exciting content opportunities tied to major events or On Location's reputation. Personalize your response to showcase your enthusiasm for the role and how it aligns with your career goals.