Senior Product Marketing Manager

As a Senior Product Marketing Manager at ZoomInfo, your primary responsibilities include conducting market and competitor analysis, developing product positioning, executing go-to-market strategies, creating high-quality content to communicate product value, and collaborating with sales and marketing teams to drive user acquisition and retention.

To qualify for the Senior Product Marketing Manager role at ZoomInfo, candidates should possess a Bachelor’s degree in Marketing or a related field, along with at least 5 years of product marketing experience, preferably in a SaaS environment. Familiarity with market research, strong communication skills, and proficiency in marketing analytics tools are also key requirements.

ZoomInfo is dedicated to fostering a growth-oriented culture, providing resources and opportunities that help Senior Product Marketing Managers enhance their skills. We value innovation and creativity, and we encourage a take-charge attitude that enables you to unlock your full potential in a collaborative environment.

In the Senior Product Marketing Manager role at ZoomInfo, proficiency in marketing and analytics tools such as Tableau, Amplitude, and Salesforce is highly beneficial. These tools help you analyze market trends, track user engagement, and measure the effectiveness of your marketing strategies.

The compensation for the Senior Product Marketing Manager position at ZoomInfo ranges from $128,000 to $176,000 USD, depending on various factors such as work location, qualifications, and experience. Additional compensation like bonuses and equity may also apply.

To improve product adoption, I would start by conducting thorough market research to understand user needs, tailor marketing strategies that highlight our product’s unique value, collaborate with sales for targeted outreach, and create engaging content that educates users on the benefits of our solutions.

Creating compelling product messaging involves understanding the target audience deeply. I gather insights from market research and customer feedback to ensure the messaging resonates. I focus on the unique benefits and differentiators of our product, conveying them in a clear, engaging, and concise manner.

I have extensive experience collaborating with various teams, such as product development, sales, and customer success. I believe that open communication and setting common goals are crucial for achieving alignment and driving successful product marketing initiatives.

In my previous position, I developed a go-to-market strategy for a new software solution. I conducted competitive analysis, segmented the target audience, and coordinated cross-channel campaigns that led to a 40% increase in user sign-ups within the first quarter of launch.

I utilize key performance indicators (KPIs) such as user adoption rates, engagement metrics, and satisfaction scores. Additionally, I analyze quantitative data through tools like Salesforce and Tableau to assess the effectiveness of our marketing campaigns and make iterative improvements.

Customer feedback is integral to my marketing strategy. I actively solicit user opinions to inform product improvements and tailor messaging. This feedback loop helps ensure our marketing efforts address real user needs and resonate effectively with our target audience.

I prioritize tasks based on urgency and strategic impact, utilizing project management tools to organize objectives and timelines. By maintaining open communication with stakeholders and regularly reassessing project statuses, I can ensure that all deadlines are met without compromising quality.

For competitive analysis, I employ a combination of market research, SWOT analysis, and industry trend monitoring. I examine competitors’ messaging, product features, and customer reviews, which helps me identify opportunities for differentiation and informs our own product positioning.

I ensure alignment by closely collaborating with leadership and other departments to understand our strategic objectives. I take that information to guide the creation of marketing content that supports key initiatives, resonates with our audience, and drives alignment across the organization.

My passion for product marketing stems from my love for storytelling and the impact it can have on users’ lives. I enjoy the challenge of translating complex ideas into simple, relatable narratives that showcase the true value of a product, ultimately helping customers make informed decisions.