SDR Campaigns Manager, APJ

As an SDR Campaigns Manager at Zscaler, you'll be responsible for collaborating with various marketing and sales teams to manage campaign requests efficiently. You will work alongside SDR Ops Analysts to identify and track the performance of targeted personas and accounts. Another key responsibility includes creating effective sequences, templates, and snippets that drive high engagement and low unsubscribe rates. Maintaining coordination with marketing teams for new program content is essential to ensure that all campaigns are fresh and engaging.

To be considered for the SDR Campaigns Manager position at Zscaler, candidates should possess experience with Salesforce for reporting, lead tracking, and campaign monitoring. Proficiency in building Outreach sequences and reporting is crucial. Additionally, strong writing skills for creating personalized B2B content will set you apart. Preferred qualifications also include familiarity with tools like Zoominfo and LeadIQ, along with previous experience as an SDR Manager or content writer.

The SDR Campaigns Manager is integral to Zscaler's marketing strategy by directly influencing lead generation and campaign effectiveness. By collaborating with different teams to create targeted campaigns and analyzing their performance, this role helps enhance Zscaler's market presence, supports brand awareness, and drives customer engagement. Ultimately, successful campaigns translate into significant wins for Zscaler, helping us secure our position as a leader in cloud security.

Zscaler is recognized as a Best Workplace in Technology, fostering a culture of inclusivity and support. As an SDR Campaigns Manager, you'll be part of a collaborative and fast-paced environment that encourages innovation. Being surrounded by bright minds from various backgrounds enhances creativity and the opportunity to learn. The company's commitment to employee well-being, endorsed through comprehensive benefits, also makes Zscaler an admirable employer for anyone looking to grow in the field.

The work environment for the SDR Campaigns Manager at Zscaler is dynamic and supportive. Operating within a hybrid model allows for flexibility while still maintaining collaboration with an enthusiastic team. Daily interactions will involve brainstorming sessions and strategic planning meetings with diverse marketing professionals, enabling you to develop impactful campaigns that reflect Zscaler's mission and values.

When answering this question, highlight your specific experiences using Salesforce for reporting and lead tracking. Provide details about how you have contributed to campaigns using Salesforce and any successes you've achieved through this platform. Mention your familiarity with various Salesforce features relevant to managing campaigns effectively.

Discuss your methodology for persona targeting, including research techniques, data analysis, or tools used. Emphasize your understanding of demographic, psychographic, and behavior-based segmentation and provide examples of how your targeting strategies led to successful campaign outcomes.

Wrap your response around the importance of understanding your audience. Discuss tactics such as A/B testing, personalized content, and value propositions that have worked for you in the past. Sharing metrics or percentages from past campaigns can strengthen your answer.

Choose a campaign that had measurable success. Outline your objectives, the challenges faced, and the strategies you implemented. Discuss the results and how you analyzed the campaign's effectiveness. Make sure to link your success back to the skills and experience relevant to the SDR Campaigns Manager role.

Highlight your communication skills and teamwork abilities. Discuss specific instances where you worked across departments, the tools you used, and how collaboration led to enhanced results. Mention the importance of understanding each team’s goals to create cohesive campaigns.

Discuss how you adapt your content to suit the B2B audience, touching on tone, messaging, and channels. Explain the importance of value-driven content in B2B and share insights on how you have connected with business customers through your writing.

Explain your familiarity with the Outreach platform, any specific sequences you’ve created, and their outcomes. Talk about how you approach structuring sequences to increase engagement. If applicable, share metrics reflecting the success of your sequences.

Select a real challenge and describe it clearly, including the actions you took to resolve it and the eventual outcome. Demonstrating problem-solving skills is essential, so ensure you highlight the learnings from that experience.

Discuss the key performance indicators (KPIs) you track and the tools you use for measurement. Explain how you analyze data to refine future campaigns and adapt your strategies based on results.

Reflect on what drew you to Zscaler and this specific role. It could be the company's mission, the innovative marketing strategies, or the collaborative workplace culture. Be sincere and connect your professional aspirations with Zscaler's reputation as a leader in cloud security.