Associate Manager, Communications

The Associate Manager, Communications at 2K is primarily responsible for executing global communications strategies for our acclaimed sports titles. This includes managing PR campaigns, writing press materials, maintaining media relationships, and coordinating cross-functional communication efforts with marketing and community teams.

To be considered for the Associate Manager, Communications at 2K, candidates should have 3-5 years of public relations experience with a focus on video games, ideally within a PR agency setting. A strong understanding of the gaming industry and a passion for sports are essential. Excellent communication skills and proven media relations success are also key qualifications.

The Associate Manager, Communications plays a crucial role in driving awareness and sales for 2K's sports franchises through strategic communication campaigns. By engaging with media and the gaming community, and crafting impactful narratives, they help increase visibility for our titles which ultimately leads to higher sales.

At 2K, we pride ourselves on fostering an inclusive and collaborative work environment. As an Associate Manager, Communications, you'll find yourself working in a hybrid setup, combining in-office collaboration with the flexibility of remote work, all while being part of a passionate team committed to excellence in the gaming industry.

While not strictly required, prior experience in the gaming industry is highly preferred for the Associate Manager, Communications position at 2K. Understanding the nuances of the gaming market, along with having established media relationships, greatly enhances your ability to excel in this role.

When responding to this question, focus on specific roles where you managed PR campaigns, particularly related to video game launches. Highlight your understanding of the gaming audience and provide examples of successful media coverage you achieved.

In answering this, illustrate your organizational skills and project management strategies. Discuss tools or methodologies you use to prioritize tasks, such as using project management software, creating timelines, and delegating when necessary.

Explain your networking techniques, such as attending industry events, engaging on social media, or conducting regular check-ins with media contacts. Sharing specific successful collaborations will strengthen your answer.

In your answer, acknowledge the importance of social media in reaching and engaging audiences. Discuss how you’ve utilized social platforms to amplify communications, drive interactions, and support PR efforts.

Focus on a specific instance, detailing the challenges faced and what you learned from the experience. Emphasize your ability to adapt and improve your approach based on feedback and results.

Discuss various metrics, such as media impressions, engagement rates, and sales reports. Emphasize the importance of setting clear goals upfront and using analytics to evaluate performance.

Mention resources you rely on, such as industry publications, webinars, and networking events. Show your enthusiasm for continuous learning and adapting to new trends.

Detail your experience, focusing on how you foster collaboration, set clear objectives, and monitor performance. Providing examples of successful joint campaigns will strengthen your response.

Explain your understanding of audience segmentation and how you tailor messaging. Provide examples demonstrating your ability to adjust tone and content depending on whether the release is for gamers, investors, or industry analysts.

Share your personal passion for gaming and how it aligns with 2K's mission and titles. Highlight your respect for the company’s culture and your eagerness to contribute your expertise to such an innovative team.