Associate Director, Corporate Web Strategy - job 4 of 4

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The AbbVie Corporate Web Strategy & Governance team leads the marketing development of integrated corporate web channel experience strategies and web content – and provides digital governance stewardship for AbbVie’s Corporate Marketing and Corporate Affairs organizations. We leverage our digital marketing subject matter expertise to create intuitive, inclusive, and seamless web experiences that inform, engage, and inspire exploration of AbbVie’s global impact to elevate AbbVie’s reputation, mitigate risk, and drive enterprise success.

The ideal candidate will exhibit an entrepreneurial mindset, digital marketing leadership, and an ability to influence internal stakeholders and external website owners across AbbVie’s corporate web ecosystem. The successful candidate will manage a complemented mix of brand and digital marketing strategy, content strategy, and web user experience responsibilities. They will serve as a marketing catalyst, driving AbbVie’s digital transformation, and will need to collaborate within a matrixed environment with internal and external partners. This includes the Corporate Marketing Brand, Content Strategy, and Social teams, as well as Corporate Communications, Global Therapeutics Communications & Public Affairs, Corporate Responsibility & Global Philanthropy, Corporate BTS, Medical, Regulatory, Legal, OEC, Media, Finance, Operations, Purchasing, brand and digital agencies, and technology partners.

This position is based at our headquarters in North Chicago, following our hybrid model (3 days per week on-site).

Key Role Responsibilities

• Manages and supports corporate web and digital marketing strategies and tactics for AbbVie’s US and global affiliate corporate websites
• Develops marketing briefs, project plans, and oversees development, anticipating and navigating potential barriers that may impact delivery
• Partners with Corporate Affairs counterparts and enterprise functions to identify marketing opportunities to support their priorities through corporate website strategies
• Informs and supports annual marketing planning and the abbvie.com strategy and roadmap, helping to identify opportunities to optimize and advance web experiences for key audiences
• Informs and supports the Corporate Marketing brand and content strategies, ensuring consistent creative and messaging pull-through, and optimal content discovery and engagement on the web
• Partners with Corporate BTS to articulate marketing business priorities and strategies, enabling them to support us with platform optimizations, innovations, and solutions
• Leads, manages, or consults on user journey, information architecture, and user experience optimizations for corporate websites
• Supports the pull-through of priority marketing web strategies, experiences, and platform optimizations to global affiliate and other AbbVie-branded corporate websites
• Manages agency relationships, forging collaborative partnerships with their Account, Strategy, Project Management, Creative, Measurement, and Media teams
• Informs the development of research and marketing measurement plans, including KPIs and other measures of brand, reputational, experience, and performance success
• Utilizes analytics, market trends, competitive intelligence, and audience insights to inform strategic marketing decisions, recommendations, and optimizations
• Informs Corporate Web team budgeting, financial plans, and forecasting to help ensure optimal investment allocation
• Leads or supports additional marketing initiatives as defined by the Sr. Director, Corporate Strategy & Web Governance, and plays a key SME role in supporting Corporate Affairs Future Fit initiatives

• BS/BA in advertising, marketing, communications, user experience design, or relevant degree; MBA a plus
• 8+ years of web, digital, brand, and content marketing experience
• Experience leading or participating in annual marketing planning cycles, with a proven ability to translate business priorities and insights into cross-channel marketing strategies and plans
• Ability to evaluate marketing creative and messaging, to assess creative strategy alignment
• Adept at planning, implementing, and measuring paid (e.g., display, native, video, SEM, social), earned (e.g., SEO, media outreach, employee advocacy), owned (e.g., web, social, mobile), and sponsorship marketing initiatives
• Experience managing digital agencies and solutions teams, delegating and leading them to deliver marketing initiatives that meet or exceed goals
• Established track record of leading or managing large-scale, high-visibility marketing projects of significant organizational impact, delivering them on time and target to meet or exceed goals
• Strong analytical skills with the ability to lead or influence digital marketing research and measurement planning, reporting, and insight extraction
• Effective stakeholder and relationship management experience; able to interact and build trusted relationships across multiple levels in a matrixed organization
• Proven ability to lead and drive the integration of cross-functional teams across various levels in a matrixed organization
• A digital marketer’s understanding and experience with enablement tools, platforms, and solutions (e.g., Adobe Experience Manager, Google Analytics 4, Siteimprove, Looker, ASANA, Knak)
• Experience presenting to and influencing mid-level and senior leaders across an enterprise
• Excellent communication and interpersonal skills

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html