Associate Director, Marketing Analytics - PVEK (Oncology) - job 2 of 3

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us. 

The Associate Director of Marketing Analytics & Research for PVEK will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of AbbVie’s pipeline asset in a rare leukemia BPDCN, PVEK. This role will be responsible for driving advanced analytic initiatives to enable core and emerging capabilities across Data and Analytics, Marketing and Sales Operations, Customer Experiences, Digital Transformation, Executive Reporting, and Forecasting.  This role will lead sales and marketing analytics across all PVEK existing and pipeline indications enabling brand teams navigate an increasingly dynamic and challenging business environment. Provides both technical and strategic thought leadership in the areas of analytics, marketing, and data sciences in developing and delivering the analytic strategy and operational support for strategic capabilities and transformational initiatives.  This role will also engage with external data and service providers (including IQVIA, ZS, and others). The individual will also derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partners across Brand teams and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success. The focus of this role will be 80% analytics and 20% primary market research.

KEY RESPONSIBILITIES:

• Act as an intelligence partner across BPDCN franchise (e.g., Marketing, Leadership Team, Market Access, AbbVie Patient Services, Forecasting, Competitive Intelligence, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the BPDCN space. Independently execute and lead Advanced Analytic initiatives and projects, supervise supplier teams’ analytics work, ensuring analytical approaches implemented are built according to best practice and with eventual scaling in mind.
• Proactively identify new and innovative analytic approaches that would improve our ability to answer commercial business questions by closely collaborating with key stakeholders to transform business questions and data into analytic solutions.
• Manages ongoing engagements and budgets with external data vendors to ensure AbbVie is getting the appropriate data, services, and support; anticipates, forecasts, and secures appropriate budget funds and support based on current and future business needs.
• Leads negotiations with external data vendors for short-term and long-term data and services engagements across national and sub-national script data, Specialty Pharmacy data, Patient Level Data, promotional data, RWD, and other data categories and sources.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of in market tactics.
• Collaborate cross-functionally to ensure Brand, Market Access, and APS intelligence is leveraged appropriately to inform development of strategies and tactics.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.
• This role requires operation within our hybrid model (3 days in office). We are only considering talent located within the following location(s): Mettawa, IL.

• BA or BS degree required. Advanced degrees (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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