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Director, Oncology Market Access Marketing - VENCLEXTA

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

AbbVie is looking for a Director of Oncology US Market Access Marketing, VENCLEXTA (venetoclax).  This position is responsible for leading market access marketing strategy for the for VENCLEXTA, an oral oncolytic jointly commercialized by AbbVie and Genentech (an external partner organization). VENCLEXTA is approved in two hematology indications, CLL and Acute Myeloid Leukemia (AML), and in Phase 3 clinical development for a third in MDS.  

 

The Marketing Director, VENCLEXTA Lead will be accountable for contracting and customer engagement strategy across all payer channels (e.g. Commercial, Medicare, Medicaid, VA, etc) and GPO/Community Oncology. Lead strategic alignment with Market Access field; effectively orchestrate strategy, communication, and alignment across US Market Access Channel and Policy teams; as well as serve as the overarching Market Access Marketing subject matter expert for the VENCLEXTA Integrated Brand Teams, developing Market Access strategies with stakeholders in the Oncology commercial organization and US Medical Affairs.  The Director will manage Market Access interactions and collaboration relationships with relevant Genentech staff including and Joint Commercialization Council decision making with AbbVie and Genentech senior leaders. The Director will further be responsible for the Market Access components of key accounts strategy development across functions within AbbVie and Genentech, incorporating VENCLEXTA’s unique clinical and economic profile into a value story and resources which resonate across payer, provider institution, government, and community segments. Leverage data, analytics and strong strategic mind-set in all aspects of running the marketing component of the business.  Provide positive leadership and influences cultural alignment with US Market Access’ Ambitious Cultural Vision. This position will have two direct reports.


Key Responsibilities Include:

  • Provide leadership and direction for Marketing vision, strategies, plans and resource investment for VENCLEXTA.  Encompass a “One for All AbbVie” mindset and perspective in all strategies.
  • Act as Market Access primary contact for Oncology leadership relative to Plan, LBE, LRP and other financial & planning processes.
  • Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal stakeholders (both US and Global) and partners.
  • Infuse AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and overall management of the business. 
  • Uses coaching effectively and efficiently to influence cross-functional partners.
  • Determine appropriate action, execution, tracking and monitoring of projects by employing scenario planning, segmentation, positioning, innovation, creative development, investment optimization as needed.
  • Able to build a value proposition by articulating the business strategy and economic choices for each stakeholder.

Qualifications

Basic Qualifications:

 Bachelor’s Degree required.

  • Proven marketing experience required.
  • 10+ years of pharmaceutical experience with cross-functional experiences including field sales, finance, market analytics, brand marketing are all valued.
  • Positive, solutions-oriented attitude required.

Preferred Qualifications:

  • Market access or CLL/AML/MDS/Hematology experience preferred
  • Commercialization of oral oncolytics
  • Companion diagnostics experience
  • Experience in external collaboration

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

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What You Should Know About Director, Oncology Market Access Marketing - VENCLEXTA, AbbVie

Are you ready to make a significant impact in the field of oncology? AbbVie is on the lookout for a talented Director of Oncology Market Access Marketing for VENCLEXTA, based in Mettawa, IL. This dynamic role involves leading the market access marketing strategy for VENCLEXTA, an innovative oral oncolytic medication, pivotal in treating chronic lymphocytic leukemia (CLL) and Acute Myeloid Leukemia (AML). As part of a collaborative environment, you'll be engaging with various payer channels, including Medicare, Medicaid, and more, to ensure patients have access to this life-changing therapy. You will drive strategic alignment across multiple teams within AbbVie and collaborate closely with Genentech, ensuring a cohesive approach to market access. Your leadership will play a key role in managing the marketing vision and translating VENCLEXTA's unique clinical profile into a compelling value proposition for stakeholders. With a focus on data and analytics, you will set priorities and influence decisions while fostering a positive organizational culture. If you have a passion for innovative medicines and a track record in pharmaceutical marketing, applying for this role at AbbVie could be your next great opportunity!

Frequently Asked Questions (FAQs) for Director, Oncology Market Access Marketing - VENCLEXTA Role at AbbVie
What are the primary responsibilities of the Director, Oncology Market Access Marketing for VENCLEXTA at AbbVie?

The primary responsibilities of the Director of Oncology Market Access Marketing for VENCLEXTA at AbbVie include leading the marketing strategy across various payer channels, ensuring effective communication and alignment with market access teams, and serving as a subject matter expert for the brand's integrated teams. This role also encompasses managing interactions with Genentech, developing value propositions based on VENCLEXTA's clinical profile, and driving cultural alignment within the organization.

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What qualifications are required to be the Director of Oncology Market Access Marketing for VENCLEXTA at AbbVie?

To qualify for the Director of Oncology Market Access Marketing for VENCLEXTA at AbbVie, candidates must hold a Bachelor’s Degree and have over 10 years of pharmaceutical experience. Required skills include proven marketing experience and cross-functional experience in areas such as field sales and market analytics. Preferred qualifications include familiarity with market access, oncology, particularly in CLL/AML/MDS, and experience in external collaborations.

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What is the significance of the VENCLEXTA marketing strategy at AbbVie?

The VENCLEXTA marketing strategy at AbbVie is significant as it directly impacts patient access to vital oncology treatments. This role requires a comprehensive approach that considers both clinical and economic factors to develop effective messaging that resonates with payers and healthcare providers, resulting in improved market presence and patient outcomes.

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How does the Director, Oncology Market Access Marketing for VENCLEXTA collaborate with Genentech?

The Director of Oncology Market Access Marketing for VENCLEXTA collaborates closely with Genentech by managing joint commercialization activities and strategic decision-making through the Joint Commercialization Council. This partnership facilitates alignment in marketing strategies, ensuring that both companies work together efficiently to maximize the impact of VENCLEXTA in the oncology market.

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What type of leadership skills are important for the Director position at AbbVie?

Leadership skills essential for the Director of Oncology Market Access Marketing at AbbVie include effective communication, decision-making, and the ability to influence diverse teams across the organization. A successful leader in this role also fosters an inclusive culture, promotes collaboration, and uses coaching as a tool to enhance team performance and drive strategic initiatives.

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Common Interview Questions for Director, Oncology Market Access Marketing - VENCLEXTA
Can you describe your experience in developing market access strategies in the pharmaceutical industry?

When answering this question, focus on specific strategies you’ve developed in previous roles, detailing your thought process and the outcomes. Explain how you analyzed market conditions, engaged with stakeholders, and tailored strategies to meet the needs of both the company and patients.

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What do you believe are the most important factors for securing payer access for oncolytics like VENCLEXTA?

Highlight the importance of clinical data, economic modeling, and clear communication. Emphasize your understanding of the complexity involved in payer negotiations and how demonstrating value through outcomes can facilitate access. Use specific examples to showcase your approach.

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How do you manage cross-functional teams to ensure consistency in marketing strategies?

Discuss your experience in leading cross-functional teams by establishing clear communication channels, defining roles, and maintaining a shared vision. Provide examples of how you’ve successfully brought diverse stakeholders together to align on strategic initiatives and ensure cohesive execution.

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Describe a challenging marketing project you've led and how you navigated difficulties.

When addressing this question, choose a specific project and outline the challenges faced, your unique approaches to overcoming them, and the final results. Highlight your adaptability, problem-solving skills, and ability to work under pressure to achieve desired outcomes.

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What role does data play in your marketing decision-making process?

Illustrate the significance of data analytics in shaping marketing strategies. Discuss specific tools or methodologies you’ve used for data analysis and how they informed decisions and campaign optimizations. Emphasize your commitment to evidence-based decision-making.

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How do you approach building relationships with external partners like Genentech?

Talk about the importance of establishing trust and transparency in external collaborations. Provide examples of how you’ve successfully built and maintained relationships through regular communication, shared goals, and mutual respect, leading to more effective partnerships.

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What strategies would you use to ensure VENCLEXTA is positioned favorably in a competitive oncology market?

Share your thoughts on conducting competitive analyses, identifying unique selling points, and developing targeted messaging. Emphasize the importance of understanding the competitive landscape and adjusting strategies based on market needs and feedback.

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How would you effectively coach and lead a team of new marketing professionals?

Discuss your coaching philosophy, emphasizing mentorship, personalized development plans, and fostering a supportive team environment. Share techniques you’ve employed to help team members grow their skills and achieve their potential.

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What are your thoughts on the importance of cultural alignment within the organization?

Highlight the significance of cultural alignment in achieving organizational goals. Discuss how you’ve fostered a positive workplace culture in your past roles and the impact that an aligned team has on productivity and job satisfaction.

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What insights do you have on market access challenges specifically for oncology products?

Provide an overview of the unique challenges in oncology market access, such as navigating complex reimbursement frameworks and managing relationships with various payer entities. Use examples from your experience to illustrate how you’ve addressed these challenges.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, on-site
DATE POSTED
January 7, 2025

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