Norwegian / Swedish Speaking CRM Manager

As a Norwegian/Swedish Speaking CRM Manager at ComeOn Group, you will own the CRM strategy for Norway, lead a team of two CRM Executives, and deliver top-notch player promotions across various products including Sports, Casino, and Live Casino. You'll collaborate with various teams to ensure aligned business objectives and optimize CRM performance continuously.

To qualify for the Norwegian/Swedish Speaking CRM Manager role at ComeOn Group, candidates should have substantial experience in CRM management, team leadership capabilities, and a robust understanding of the global online gaming landscape. Strong analytical skills and knowledge of customer lifecycle mechanics in sportsbook and casino are crucial.

ComeOn Group supports its Norwegian/Swedish Speaking CRM Manager by providing a competitive remuneration package, which includes a company bonus scheme, flexible hybrid work arrangements, and opportunities for personal and professional development. The company also emphasizes a collaborative culture with regular team events and a comfortable workspace.

The Norwegian/Swedish Speaking CRM Manager position at ComeOn Group is unique due to its focus on the exciting and dynamic iGaming market, along with the leadership of a high-performing team. The role allows for creativity in strategy development and implementation, enabling you to make significant impacts on player engagement and satisfaction.

The work environment at ComeOn Group is vibrant and innovative, featuring welcoming and collaborative spaces designed for hybrid work. You'll be part of a friendly team that prides itself on creativity and productivity, fostering both professional growth and a sense of fun.

When creating a CRM strategy for Norway, it’s essential to research the local player behavior and preferences. Analyze market trends, gather data insights, and collaborate with stakeholders to design promotions that resonate with Norwegian players. Tailoring communication and offers to suit cultural nuances is also crucial.

In managing a CRM team, I focus on establishing clear goals, fostering an open environment for collaboration, and providing continuous support and feedback. Encouraging professional development is also vital, enabling team members to enhance their skills and contribute meaningfully to our strategy.

In evaluating CRM performance, key metrics include player engagement rates, conversion rates from promotions, retention rates, and overall ROI on CRM activities. I also consider qualitative feedback from players to understand their experience and satisfaction levels.

Leveraging data involves utilizing various analytics tools to gather insights on player behavior and preferences. I examine patterns, test different approaches, and continuously adjust strategies to optimize engagement and retention effectively, using data-driven storytelling to guide decisions.

Handling underperforming CRM campaigns involves a thorough analysis of campaign metrics and player feedback. I would identify any disengagement triggers, address them promptly, and pivot strategies based on data insights to improve future campaign performance.

Collaboration is key in CRM strategy development. Working closely with the Country Manager, Design teams, and Business Intelligence ensures that promotions align with business objectives and resonate with our players. Cross-functional synergy fosters innovation and effectiveness in our campaigns.

Staying updated with trends in the online gaming industry involves regularly reading industry publications, participating in relevant webinars, and networking with professionals. I also follow social media channels and forums to understand what players are discussing and the latest market innovations.

Certainly! One successful CRC campaign involved personalized player offers based on their historical behavior. By segmenting our audience and delivering tailored promotions that matched their preferences, we saw a significant boost in engagement and conversion rates, alongside an improved customer satisfaction score.

Challenges in CRM roles often involve adapting to rapidly changing player preferences. I overcame this by implementing agile practices in campaign development, allowing for quick modifications based on real-time data insights and user feedback to maintain relevancy and effectiveness.

I aim to bring innovative engagement tools such as gamification strategies and personalized content. Additionally, exploring new channels for player interaction like social media campaigns can enhance our reach in the Norwegian market, fostering deeper connections with our audience.