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Marketing Executive - job 1 of 3

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

Work within a highly dynamic business with the energy and style of a start-up
Be part of building a business that is launching new products and events at scale
Grab an opportunity to accelerate your career and make a real impact.

The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

Key Responsibilities

Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.
Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.

Qualifications

Minimum of 2 years’ experience as Marketing Executive
Bachelor’s Degree or equivalent experience

Qualities & experience

Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.

Additional Information

* Please note that this role is reserved for Saudi Nationals only *

Core Benefits:

Medical Insurance for individual and family
Annual leave – 25 days
Wellbeing Benefits
Remote working on Sundays
Working anywhere – 1 month every year, or for senior managers and above, 2 months every year

Local Relocation Package*:

Paid flight to Riyadh (for you and your dependents)
30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000
SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible

What You Should Know About Marketing Executive, Informa Group Plc.

Are you ready to make your mark in the dynamic world of events? Tahaluf is on the lookout for a Marketing Executive to join our ambitious team in Roshn Front, Riyadh, Saudi Arabia. At Tahaluf, we are rewriting the events playbook, and we want you to be a crucial part of this incredible journey. As a Marketing Executive, you’ll take the lead in planning and implementing innovative marketing campaigns that align with our business targets and objectives. You’ll collaborate closely with the Marketing Manager and stakeholders to boost brand engagement while ensuring that every campaign resonates with our audience. Your role will involve designing eye-catching content, executing media plans, and creating compelling copy that speaks to our audience’s heart and mind. With a metrics-driven mindset, you'll leverage data to inform your strategies and measure success. Not only will you conduct pivotal market research to capture customer insights, but you'll also build strong relationships with colleagues and stakeholders. If you have a passion for creativity and a flair for communication, we're excited to see you thrive here. At Tahaluf, you’ll be welcomed into a supportive environment that values personal development and offers exciting opportunities. Join us in shaping the future of events in the Kingdom and grow your career in a company that is scaling rapidly and making a significant impact on the global stage.

Frequently Asked Questions (FAQs) for Marketing Executive Role at Informa Group Plc.

What are the responsibilities of a Marketing Executive at Tahaluf?

The Marketing Executive at Tahaluf is responsible for planning and executing marketing campaigns to achieve business goals. This includes creating targeted content, executing media plans, copywriting, and conducting market research. The role demands a strong focus on data analysis to ensure strategies are effective in driving brand engagement and achieving commercial objectives.