Bilingual Social Media Copywriter (FR/EN)

As a Bilingual Social Media Copywriter at The Kitchen, your core responsibilities include crafting engaging and diverse content for various social networks, optimizing posts to resonate with Quebec and Canadian audiences, collaborating closely with a content creator to enhance posts with visuals, and managing the brand's online presence with appropriate updates and responses. You will also coordinate with internal teams for ad copywriting and community management, ensuring timely engagement with followers.

To qualify for the Bilingual Social Media Copywriter position at The Kitchen, you should ideally have 2+ years of experience in a creative role within a social team. An advertising portfolio showcasing your work with brands, particularly in the culinary or food sector, is essential. A diploma in marketing, advertising, or a related field is preferred, and a deep understanding of social media trends, particularly in the Quebec market, is critical for success in this role.

Working at The Kitchen as a Bilingual Social Media Copywriter is thrilling because it allows you to be part of an award-winning team that thrives on innovation and creative expression. The Kitchen encourages collaboration across disciplines, enabling you to work closely with creatives and strategists. You'll have the opportunity to influence brand strategy while producing work that not only generates media impressions but also sparks conversations and ideas across various social platforms.

The role of a Bilingual Social Media Copywriter is crucial to The Kitchen's brand success as it directly influences how the brand communicates and engages with its audience. By writing relatable and culturally relevant content, you help to build consumer love and foster a community around the brand. Your insights into culinary trends and social culture will enable you to craft messages that resonate with audiences in Quebec and beyond, ultimately driving engagement and brand loyalty.

At The Kitchen, you can expect a vibrant and inclusive work culture that celebrates creativity and innovation. The environment is fast-paced and collaborative, allowing you to brainstorm ideas with talented professionals who share your passion for food and social culture. Being part of a highly regarded team that has received international recognition means you'll be encouraged to push creative boundaries and contribute to impactful advertising that resonates deeply across social media spaces.

When discussing your bilingual experience, emphasize specific projects you've worked on that required you to create content in both languages. Highlight any strategies you utilized to ensure that the tone and message were appropriate for both Quebec and wider Canadian audiences, showcasing your adaptability and cultural awareness in your writing.

Explain how you actively follow industry leaders, participate in webinars, and engage with social media analytics tools. Mention specific platforms you rely on and how these methods inform your content creation and engagement strategies, particularly in the culinary space.

Describe your process of understanding the brand's personality and the interests of its audience. Share examples of how you've incorporated humor or emotion into your posts to engage followers and how you use visual elements to complement your writing, creating a cohesive brand message.

When answering this question, detail the campaign's objectives, your role in shaping the content, the creative strategies used, and the metrics that show its success. Share what you learned from the experience and how it fueled your passion for food marketing.

Discuss how you analyze audience data through tools or social media insights to tailor your content for better engagement. Highlight your collaborative efforts with the social media manager or analysts to test different approaches and adjust your messages to fit audience preferences and behaviors.

Explain your approach to maintaining a positive brand image while addressing negative feedback. Stress the importance of timely responses, understanding the customer’s perspective, and escalating issues when necessary to the social care team. Highlighting a few experiences where you turned negative comments into opportunities for brand engagement could add depth.

Emphasize your ability to work within established brand guidelines while still fueling creative expression. Share examples of how you've innovated within constraints and the collaborative discussions you've engaged in with teams to ensure brand consistency while going after impactful content.

Mention specific social media management platforms you've worked with, such as Sprout, Sprinklr, or Khoros. Discuss how you utilized these tools for scheduling posts, tracking engagement, and measuring campaign performance, and how these insights informed your content strategy moving forward.

Share your passion for food marketing and how being part of a creative team fuels your drive. Talk about the excitement of creating content that resonates across cultural divides and the impact you hope your work will have on the audience, both in Canada and beyond.

Discuss your approach to understanding brand voice and tone through comprehensive research and documentation. Explain that you create playbooks or guidelines that outline personality traits, writing style, and passion points, ensuring consistency in the brand’s social media presence.