Go-To-Market Lead, Commerce Media

About the job

We Are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

You Are:

As a Digital Marketing Strategy leader, you will design and implement strategies that impact all aspects of Accenture’s end-to-end Retail Media offering. This would include partnering and consulting with Retailers and Brand Manufactures. Across the Retail Media ecosystem (channels, platforms, service providers, tech stack), you have deep knowledge and understanding of this space. You know how to consolidate thought leadership, insights, trends into a consolidated point-of-view and can deliver that perspective to top tier clients.

The Work:

• Primarily responsible for leading retail media go-to-market strategies, building custom solutions that solve client challenges, and consulting with high profile clients.
• Be the resident expert on all retail media networks maintaining platform certifications and staying up to date on industry trends.
• Contribute to and support established best practice delivery optimization processes, client communication, and more.
• Multi-task and manage multiple client accounts seamlessly with tight timelines and work cadence.
• Stay up-to-speed on the most recent updates for impactful platforms and technologies and their implications for clients (policies, insights, restrictions) and performance (tracking).
• Provide data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.
• Keep key stakeholders, including clients and account teams, updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.
• Explore client advertising opportunities in other e-commerce advertising platforms such as Amazon DSP and Target.com, as well as conventional DSPs such as The Trade Desk & StackAdapt.

Basic Qualifications:

A minimum of 10+ years of strategic experience working within the Retail Media ecosystem (Retail, Agency, Brand, Mar-Tech, and/or Ad-Tech).

Bonus Points If:

• You have working knowledge of multiple platforms such as Amazon Media Services, The Trade Desk, StackAdapt, Roundel, Walmart Connect, Meta, Google, etc.
• You know how to build strong data-driven insights within Power Point decks and deliver a concise story.
• You have an interest in the dynamic and complex interaction between e-commerce and digital advertising.
• You are eager to expand your expertise and have a willingness to learn and grow in other channels, platforms, etc.
• You enjoy adaptability and flexibility, with a proven ability to seamlessly transition between diverse projects and campaigns.
• You enjoy developing professional relationships with clients and becoming a strategic part of their ongoing operations.
• You take pride in doing awesome work.
• You are action and detail-oriented.
• You have strong business management and organizational skills.
• You have experience in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below. We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $161,200 to $399,500

Colorado $161,200 to $345,200

District of Columbia $171,700 to $367,500

New York $149,300 to $399,500

Maryland $149,300 to $319,600

Washington $171,700 to $367,500

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