Job details

Senior Product Marketer

Be the first Product Marketer (and general Marketer!) at Lightdash.

About Lightdash

We’re building the best BI tool for analytics engineers and data teams all over the world. We enable data teams to 10x their productivity, helping drive data access across their organisation.

We’re helping data teams build data-driven companies so they can make better decisions, faster.

About the role

At Lightdash, we’re focused on ensuring people truly understand the impact of what we’re building. If you're passionate about storytelling, showing users the value of a product, and taking a hands-on approach to launches, we’d love for you to join us as our Founding Product Marketer.

In this role, you’ll be shaping how we talk about our product and making sure it connects with our users. You’ll work closely with the product, growth, and design teams to bring new features to life and help people get the most out of what we offer. You’ll be at the heart of how we grow, from launching new updates to keeping the momentum going.

Areas of Responsibility:

Champion user success: You’ll translate our product’s features into stories that help users see the value of Lightdash. From product launches to ongoing updates, you’ll craft messaging that connects.
Create engaging content: You’ll produce tutorials, demos, and thought leadership pieces that educate and excite users about best practices in analytics.
Be the Lightdash voice: As the go-to expert, you’ll stay on top of new features and ensure we’re communicating effectively through all channels, from blog posts to webinars.
Drive go-to-market strategy: You’ll own the product marketing strategy, working with sales, product, and customer success to boost adoption and growth.

Requirements:

You've done the role before and can work autonomously
You're a clear and concise writer
Deep experience owning positioning and messaging for a product or line of products with a high level of complexity
Proven track record of partnering with Sales to generate and convert pipelines through effective sales enablement and funnel nurturing
2+ years product marketing experience and working in a B2B SaaS startup

KPIs owned by the role:

Lead Generation: Number of qualified leads generated through product marketing initiatives.
Content Performance: Engagement metrics for content, including traffic, shares, and conversion rates from marketing materials.
Market Awareness: Growth in brand awareness and market share within target segments.

💜 We believe that to build a product that works for a diverse group of people, we need a diverse team. So, we strongly encourage candidates of all different perspectives, experiences, backgrounds and identities to apply. We’re committed to hiring people regardless of race, religion, colour, national origin, sex, sexual orientation, gender identity, age or disability. And once you join us, we’re committed to building an inclusive, supportive place for you to do the best work of your career.

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What You Should Know About Senior Product Marketer, Lightdash

Join Lightdash as our first Senior Product Marketer and be a key player in shaping the future of our groundbreaking BI tool! At Lightdash, we empower analytics engineers and data teams globally, allowing them to enhance their productivity and make informed decisions quickly. As a founding member of the marketing team, you're not just filling a role; you’re helping craft the narrative of our product and ensuring our users grasp its full potential. Your passion for storytelling and hands-on approach to product launches will be crucial in translating complex features into relatable, exciting content that resonates with our audience. You’ll collaborate closely with our product, growth, and design teams to deliver impactful messaging and create engaging tutorials and thought leadership pieces. Your role will extend to driving our go-to-market strategy, ensuring we effectively advocate for user success and product adoption. You’ll be the voice of Lightdash, communicating dynamically across various platforms, from blogs to webinars. If you're ready to lead in a vibrant, inclusive environment and make a tangible difference in the world of data-driven companies, Lightdash is the place for you!

Frequently Asked Questions (FAQs) for Senior Product Marketer Role at Lightdash

What are the main responsibilities of a Senior Product Marketer at Lightdash?

As a Senior Product Marketer at Lightdash, your primary responsibilities include championing user success by crafting compelling stories around our product's features, producing engaging content such as tutorials and thought leadership pieces, representing the Lightdash voice across various communication channels, and driving our go-to-market strategy to enhance adoption and market growth.