Senior Product Marketing Manager - job 1 of 2

As a Senior Product Marketing Manager at Acquia, your main responsibilities will include developing go-to-market strategies, conducting market research, creating compelling messaging, and driving sales pipeline growth for our Optimization and Insights products. You will work closely with various teams such as product management and marketing to implement plans and track the success of marketing initiatives.

To qualify for the Senior Product Marketing Manager role at Acquia, candidates should have a solid background in digital experience optimization and product marketing. This includes experience in areas like content creation, sales enablement, and understanding competitive landscapes, as well as strong communication skills and a proven track record of impacting core business KPIs.

The work environment for a Senior Product Marketing Manager at Acquia is collaborative and supportive, emphasizing innovation and growth. Working remotely from Canada, you'll engage with a global team of experts who encourage creative solutions and the sharing of ideas, all while accessing best-in-class benefits aimed at maintaining a healthy work-life balance.

Acquia supports professional growth for Senior Product Marketing Managers through a commitment to continuous learning and career exploration. You'll work alongside a talented team where your ideas are valued, receive comprehensive training, and have opportunities to develop your skills, ensuring that you're well-prepared for ongoing challenges in the industry.

The impact of a Senior Product Marketing Manager at Acquia is significant, as you'll drive strategic initiatives that lead to revenue growth and enhanced market presence for our Optimization products. By shaping effective marketing strategies and collaborating with cross-functional teams, your contributions will directly influence Acquia's position as a leader in the digital experience space.

To enter a new market, I would conduct comprehensive market research to identify buyer personas and analyze competitors. I’d then develop a tailored go-to-market strategy that includes appropriate messaging, channels, and partnerships, followed by a phased approach to launch and scale efforts based on performance data.

I measure the success of a marketing campaign through key performance indicators (KPIs) such as conversion rates, sales pipeline growth, and customer engagement metrics. I also analyze feedback and insights from stakeholders to refine strategies and ensure marketing efforts align with business objectives.

My experience with cross-functional collaboration involves working with product management, sales, and customer success teams to align marketing initiatives with overall business goals. I prioritize clear communication and building relationships, ensuring that all departments are on board with strategies and that we leverage the strengths of each team effectively.

Customer feedback is invaluable in shaping my product marketing strategy. It provides insights into user experiences and preferences, which I use to adjust messaging, improve product features, and develop content that resonates with our target audience, ensuring our marketing efforts are both relevant and impactful.

I would approach creating thought leadership content by first researching industry trends and audience pain points. Then, I’d collaborate with subject matter experts to develop insightful articles, webinars, and interactive content that showcase Acquia's expertise and drive engagement with our audience.

In a recent product launch, I led the go-to-market strategy, focusing on market opportunity analysis and developing key messaging. My role involved coordinating with sales and marketing teams, providing training, and implementing campaigns. The launch exceeded our initial targets by 30%, significantly elevating brand recognition.

I prioritize tasks by setting clear goals and deadlines, utilizing project management tools for tracking progress. I maintain efficient communication with my team to stay aligned and conduct regular check-ins to address any roadblocks that might arise in the remote work environment.

I have extensive experience with sales enablement, from creating training material to developing sales collateral that articulates our product value. I work closely with the sales team to ensure they’re equipped with the necessary resources and insights to effectively engage with potential customers during the sales process.

To stay updated on market trends and the competitive landscape, I regularly review industry publications, attend webinars, and engage with online communities. I also leverage analytics tools to gain real-time insights about customer behavior and competitor movements, which I use to inform our marketing strategies.

I handle challenges during a campaign by first analyzing the root cause and gathering insights from the team. I maintain open communication and adapt the strategy as needed, using data-driven decisions to pivot our approach and find solutions that keep the campaign on track towards achieving our objectives.