The Content Marketing Manager at Gladia is responsible for a variety of marketing content creation, including blog articles, checklists, and social media posts. You'll also maintain the content calendar, think about content distribution from the start, analyze content impact, and collaborate with teams across the organization.

To qualify for the Content Marketing Manager role at Gladia, you should have over 5 years of content marketing experience, preferably in B2B SaaS, and be knowledgeable about topics like generative AI and API technology. Your ability to craft compelling content strategies that align with business goals is key.

Gladia supports its Content Marketing Manager by providing a creative and collaborative work environment, along with resources to help develop content strategies. You’ll have the autonomy to manage your projects and access to tools that facilitate effective content processes.

As a Content Marketing Manager at Gladia, you will have significant opportunities for growth, including enhancing your content strategy skills and gaining insights into the cutting-edge AI industry. The company values innovation and encourages team members to propose new ideas and processes.

At Gladia, the work culture is dynamic and collaborative, with a focus on creativity and innovation. The company promotes a full remote work policy but values in-person gatherings to foster team relationships. You'll enjoy the freedom to explore new ideas while being part of a supportive team.

When approaching content creation for diverse audiences, I focus on understanding the interests and pain points of each segment. I conduct thorough research to tailor my content while maintaining a consistent brand voice, ensuring that each piece resonates with its intended audience.

Certainly! In a previous role, I developed a content strategy that targeted both developers and decision-makers in B2B SaaS. By creating various content types, such as technical blogs and case studies, I increased web traffic by 40% and generated a significant number of qualified leads.

I use tools like Google Analytics, SEMrush, and HubSpot to measure content performance. These tools allow me to track page views, user engagement, and conversion rates, which help me assess the effectiveness of different content pieces and adjust our strategy accordingly.

I stay updated on industry trends by regularly reading marketing blogs, following thought leaders on social media, and attending webinars/conferences. I also engage with online communities to share insights and learn from peers in content marketing.

My process for developing a content calendar involves first setting clear goals based on our marketing objectives. I then brainstorm content ideas, assign topics to specific weeks, and ensure a balanced mix of content. This calendar is flexible and regularly updated based on analytics and industry trends.

I view feedback as an essential part of the content creation process. I take it into account constructively, whether it's from colleagues or audience responses. I make necessary revisions to improve the content and also consider how I can apply the learnings to future projects.

SEO plays a crucial role in my content strategy. I ensure that all content is optimized for relevant keywords, uses appropriate headers, and includes internal/external links. By doing so, I improve search engine visibility, which leads to increased organic traffic.

I prioritize content for production based on several factors: business objectives, audience needs, and analytics indicating which topics are trending. By balancing these elements, I ensure we're creating content that drives engagement and meets organizational goals.

For effective content distribution, I leverage multiple channels, including social media, email marketing, and partnerships with influencers. Tailoring distribution strategies to the target audience helps maximize reach and engagement.

To ensure my content is engaging and valuable, I focus on delivering practical insights and clear takeaways. I utilize storytelling techniques, visuals, and relatable examples to captivate the audience, ensuring they find real value in what they're reading.