Search Engine Optimization Manager

As the Search Engine Optimization Manager at Acronis, your main responsibilities include developing and implementing innovative SEO strategies to drive organic traffic, conducting keyword and competitor research, monitoring search engine trends, and performing technical audits on our website. You will also collaborate with copywriters for content creation, report on campaign performance, and troubleshoot any issues affecting organic search traffic.

To qualify for the SEO Manager role at Acronis, you should have at least three years of experience in SEO, preferably in a global environment. Familiarity with tools like Google Analytics, SEMrush, and Screaming Frog is essential. Additionally, a solid understanding of technical SEO practices, alongside excellent communication skills and the ability to work in a collaborative team setting, will make you an ideal candidate.

Acronis leverages SEO as a key catalyst for growth by implementing well-researched strategies that enhance search engine visibility and attract new customers. The role of the SEO Manager is vital in optimizing content, analyzing website performance, and adapting to changes in search engine algorithms to maintain a competitive edge across diverse markets.

For the Search Engine Optimization Manager at Acronis, proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahref, and Screaming Frog is crucial. These tools will help you conduct keyword research, track site performance, analyze competitors, and improve overall SEO strategy efficiency.

At Acronis, the work culture is collaborative, innovative, and focused on making a positive impact. As the SEO Manager, you will be part of a team that values creativity and supports each other in driving the success of our initiatives. We foster an atmosphere of mutual trust and respect, encouraging every team member to contribute to our mission and growth.

In the SEO Manager role at Acronis, you are expected to conduct weekly reports evaluating the performance of SEO campaigns. This includes analyzing traffic data, rankings, and the effectiveness of optimization strategies. Your insights will be used to refine ongoing initiatives and share with the broader marketing team.

Yes, having a background in B2B marketing will be beneficial for the Search Engine Optimization Manager position at Acronis. Understanding how businesses operate helps to tailor SEO strategies effectively for our target audience and enhance overall marketing efforts.

When approaching keyword research, I begin by identifying core topics relevant to our audience and utilize tools like SEMrush and Google Keyword Planner to discover related keywords. I analyze search volume, competition, and identify long-tail keywords to target that align with our content strategy, ensuring that we fill content gaps to maximize our organic reach.

A successful SEO campaign I managed involved optimizing an underperforming website by first conducting a full website audit. From there, we implemented a blend of technical SEO fixes and a robust content marketing strategy, culminating in a 50% increase in organic traffic over six months, as tracked through Google Analytics.

I stay updated on SEO trends by subscribing to industry blogs such as Moz and Search Engine Journal, participating in webinars, and joining SEO communities on forums like Reddit and LinkedIn. Keeping abreast of these changes allows me to swiftly adapt our strategies to maintain our competitive edge.

Technical SEO is fundamental for ensuring that search engines can effectively crawl and index a site. I believe that a well-optimized site can improve user experience and boost organic rankings significantly. Regular audits and fixes of technical issues are necessary to maintain website health.

Measuring the effectiveness of my SEO strategies involves analyzing key performance indicators (KPIs) such as organic traffic, bounce rates, page rankings, and conversions. Tools like Google Analytics and SEMrush provide essential insight into these metrics, allowing me to adjust campaigns based on performance.

Content plays a pivotal role in SEO success as it is what attracts and engages users. Quality, relevant content enhances user experience and keeps visitors on the page longer, signaling to search engines that the site provides value. Therefore, collaboration with content teams to create impactful content is critical.

To address declining organic traffic, I would first conduct a comprehensive analysis to identify the root causes, such as algorithm updates or content gaps. Then, I would adjust our SEO strategy to address these issues, whether through technical fixes, optimizing existing content, or enhancing our link-building efforts.

Backlinks are crucial for SEO as they signal trustworthiness and authority to search engines. A solid backlink strategy involves acquiring links from reputable sources, which boosts our site’s credibility, enhances visibility, and can lead to higher rankings in search engine results pages.

Prioritizing tasks in my SEO strategy involves assessing the potential impact of each initiative against available resources. I typically focus on high-return activities first, such as addressing major technical issues, optimizing underperforming content, and implementing quick wins that can yield immediate traffic improvements.

The future of SEO will likely revolve around ever-evolving algorithms and personalization. As AI becomes more integrated into search engines, optimizing for user intent and understanding audience behavior will be essential. Keeping a strong focus on content quality and delivering value will also remain a top priority for SEO success.