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Marketing Operations Specialist

Build your career at a tech company solving a real-world problem: the tedious and manual process of responding to RFPs. Help us innovate in the proposal space—and grow your career in the process.

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam.


We’re looking for an enthusiastic, tech-savvy, and highly-organized Marketing Operations Specialist to join our operations function within the Marketing team. In this role, you’ll have a unique opportunity to help execute world-class campaigns by leveraging your experience and passion for technology, process optimization, and insights generation. 


This role reports to the Senior Manager, Marketing Operations, and will partner closely with our Revenue Marketing and Sales teams.

What You’ll Be Doing


  • A. Marketing Technology

  • Act as the primary user and subject matter expert for all marketing systems (Marketing Automation, Webinar, CRM, etc.) including campaign building, testing, execution, optimization and reporting

  • Work with the Senior Manager of Marketing Operations to evaluate and implement new technologies to the mar-tech stack


  • B. Insights and Reporting

  • Help execute reporting tasks, providing key insights to stakeholders around campaigns, tactics and overall lead lifecycle effectiveness

  • Provide support in selecting and implementing advanced reporting tools

  • Support implementation of lead scoring, segmentation and related functionality improvements


  • C. Operational Efficiency

  • Ensure campaigns are executed on time to a high standard and help provide insights on what is and isn’t working - QA campaigns and reports to ensure 100% accuracy

  • Work with campaign managers to ensure processes are adhered to, and optimized and support effective working relationships with various stakeholders

  • Troubleshoot any issues that arise and work with IT/Revenue Operations to ensure issues are resolved


What You’ll Bring to the Team

  • You’re passionate about delivering excellent marketing campaigns and providing high-quality service to internal stakeholders

  • You have 2 to 3 years of experience with marketing automation platforms such as Pardot, HubSpot or Marketo and a solid understanding of email marketing fundamentals

  • You’re familiar with digital marketing and lead lifecycle metrics and have experience reporting on them

  • You have experience and knowledge of the sales cycle and the role marketing plays in it 

  • You have experience working within Salesforce

  • You are driven and passionate about helping Marketing teams optimize their performance

  • You’re extremely organized with the ability to multitask in a fast-paced environment and have experience leveraging project management platforms (Asana, Trello, Jira, etc.) 

Where You’ll Work

  • Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We have Hub Regions spanning across Canada, UK, and India, which means that employees live and work remotely within a 300 KM radius of Toronto (within Ontario),Vancouver (within British Columbia), Ahmedabad (within Gujarat), Pune (within Maharashtra), and London (UK) and work within regular business hours in their timezone. 

  • Loopio has two flexible co-working locations available to Loopers in ON and BC. Those based in ON have the flexibility of working out of our convenient coworking space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work from our co-working office in Gastown Vancouver. It is whatever works best for you!

  • You’ll collaborate with your teams virtually (we’re just a Zoom call away!) and have established core sync hours and focus time during the workday to enable us to work smarter together

Why You’ll Love Working at Loopio

  • Your manager supports your development by providing ongoing feedback and regular 1-on-1s 

  • You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries

  • You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)

  • You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up! 

  • Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!

  • You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment.

  • We have Employee Resource Groups, various fun virtual activities, and many more moments for us to have fun and learn together! 

  • You’ll be a part of an award-winning workplace and one of Canada’s fastest growing companies with ample opportunity to make a big impact here!


We recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups


Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we've created prompts in the application for you to share more about yourself. If you've made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.


Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes.

Average salary estimate

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What You Should Know About Marketing Operations Specialist, Loopio Inc.

Are you ready to take your marketing career to the next level? Loopio, a cutting-edge tech company dedicated to solving real-world problems, is on the lookout for a passionate Marketing Operations Specialist. Join us in our mission to innovate the proposal space and make a significant impact in a collaborative environment. At Loopio, we believe in fostering growth and autonomy for our team members, which is why our workplace culture is designed to empower you every step of the way. In this role, you’ll be diving deep into the world of marketing technology, collaborating with our fantastic Revenue Marketing and Sales teams, and providing valuable insights through detailed reporting. Your expertise in marketing automation platforms like Pardot, HubSpot, or Marketo will be invaluable, as you'll help optimize our campaigns and ensure nothing falls through the cracks. Plus, you’ll be part of a remote-first workplace, giving you flexibility while you work from anywhere within our Hub Regions. If you’re ready to be part of a team that values curiosity, integrity, and collaboration, then Loopio is the perfect place for you to unleash your potential and grow your career as a Marketing Operations Specialist.

Frequently Asked Questions (FAQs) for Marketing Operations Specialist Role at Loopio Inc.
What are the responsibilities of a Marketing Operations Specialist at Loopio?

As a Marketing Operations Specialist at Loopio, your main responsibilities include managing marketing technologies such as CRM and marketing automation platforms, executing reporting tasks that provide insights into campaign effectiveness, and ensuring operational efficiency in campaign execution. You will collaborate closely with various stakeholders, troubleshoot marketing issues, and continuously optimize processes to enhance the overall performance of our marketing efforts.

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What qualifications do I need to apply for the Marketing Operations Specialist position at Loopio?

To qualify for the Marketing Operations Specialist position at Loopio, candidates should have 2 to 3 years of experience with marketing automation platforms like Pardot, HubSpot, or Marketo, along with a solid understanding of email marketing. Familiarity with digital marketing metrics, Salesforce experience, and proficiency in project management tools are also desired. Strong organizational skills and the ability to multitask in a fast-paced environment will set you apart as a candidate.

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How does Loopio support the professional growth of a Marketing Operations Specialist?

Loopio is committed to supporting the professional growth of its employees, including Marketing Operations Specialists. The company provides ongoing feedback and regular one-on-ones with managers, a professional mastery allowance each year, and ample opportunities to take on new challenges. Additionally, regular company social events and virtual activities foster a strong team culture and shared learning experiences.

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Is the Marketing Operations Specialist position remote at Loopio?

Yes! The Marketing Operations Specialist role at Loopio is remote-first, allowing you the flexibility to work from anywhere within Loopio's Hub Regions. You’ll have the freedom to create a working environment that suits you best while collaborating with your colleagues virtually across multiple time zones.

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What does a typical day look like for a Marketing Operations Specialist at Loopio?

A typical day for a Marketing Operations Specialist at Loopio involves managing marketing campaigns, analyzing reports to provide insights into performance, and collaborating with different teams to optimize processes. You will also spend time troubleshooting any issues related to marketing technologies, ensuring that all campaigns meet high standards and deadlines. The role is dynamic and requires strong organizational skills to balance various projects effectively.

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Common Interview Questions for Marketing Operations Specialist
What experience do you have with marketing automation platforms as a Marketing Operations Specialist?

In answering this question, be sure to highlight specific marketing automation platforms you've worked with, such as Pardot or HubSpot. Discuss your experience in campaign building, execution, and insights generation, sharing any measurable outcomes that resulted from your work.

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Can you describe your approach to analyzing and reporting on marketing campaigns?

When discussing your approach to campaign analysis, emphasize the importance of setting clear KPIs, utilizing reporting tools to gather data, and deriving actionable insights. Give examples of how your analysis led to data-driven decisions that improved campaign performance.

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How do you ensure effective communication with stakeholders during marketing initiatives?

To ensure effective communication with stakeholders, mention the use of regular check-ins, involving them in the planning process, and providing updates on campaign status. Showcase instances where your proactive communication helped align team members towards common goals.

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Describe a time you optimized a marketing process. What steps did you take?

When answering this situational question, be specific about a process you identified as inefficient, the steps taken to analyze it, and how you implemented changes. Discuss the results of your optimization efforts and how they positively impacted the team's workflow.

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What strategies do you use to manage multiple marketing projects simultaneously?

Discuss your organizational skills and use of project management tools like Asana or Trello. Explain your methods for prioritizing tasks, setting deadlines, and maintaining communication with collaborators to ensure all projects stay on track.

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How do you stay updated with the latest trends in marketing technology?

Mention your commitment to continuous learning, whether it's through attending webinars, reading industry blogs, or participating in online courses. Highlight your ability to apply new technologies to enhance marketing processes.

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What role does lead scoring play in your marketing operations strategy?

Explain your understanding of lead scoring and its significance in identifying marketing qualified leads. Share how you have utilized lead scoring to improve campaign targeting and enhance sales collaboration.

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How do you handle tight deadlines and pressure in marketing operations?

Provide examples of how you thrive under pressure, using systematic planning and organization to meet deadlines. Discuss your experience in balancing urgency with high-quality outcomes.

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Can you give an example of how you have collaborated with sales teams in your previous roles?

Detail an experience working with sales teams, focusing on how you synchronized marketing efforts with sales initiatives. Share the benefits of your collaboration and any successful outcomes that resulted.

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Why do you want to work at Loopio as a Marketing Operations Specialist?

When answering this question, align your personal values with Loopio's mission and culture. Share your enthusiasm for innovative workplaces and how your passion for marketing aligns with the team's goals, demonstrating your desire to grow within the company.

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Founded in 2014, Loopio offers a RFP response solution which streamlines the way enterprises respond to Requests for Proposals (RFPs), Requests for Information (RFIs), Due Diligence Questionnaires (DDQs), and Security Questionnaires. The company i...

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Full-time, remote
DATE POSTED
January 3, 2025

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