Events Manager

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. 

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. 

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. 

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. 

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

As an Events Manager at BetterUp, you will work alongside an all star events team and play a key role in ideating, planning, executing, and managing a wide variety of strategic B2B marketing event programs; from large-scale 3rd party conferences, to monthly webinar series, virtual events and leading critical workstreams within BetterUp tentpole events. As part of the Demand Marketing team, you will work cross-functionally with teams including marketing operations, sales, creative, content marketing, product and field enablement to create impactful experiences that drive awareness, engagement and generate MQLs and sales pipeline. This is an exciting opportunity for a passionate, results-driven, highly organized event professional who thrives in a fast-paced, dynamic environment.

What you’ll do: 

• Event Planning & Execution: Lead the planning, coordination, execution and measurement of B2B lead generation virtual and in-person programs, including trade shows and 3rd party programs, virtual events and monthly webinars. Contribute to the development of the company’s event demand strategy, identifying new opportunities for brand engagement, audience and inbound MQL growth, and market penetration.

• Project Management & Stakeholder Collaboration: brief development, managing project kickoffs, and coordinating cross-functional teams to ensure seamless execution.Partner with internal teams (marketing, sales, product, customer success) to ensure event objectives align with broader company goals, including lead generation, customer engagement, and brand positioning.

• Marketing & Promotion: Work with the demand marketing team to promote events through digital channels, email campaigns, 1:1 outreach, social media, and other promotional tactics to drive registration and meet attendance goals.

• Reporting & Data Analysis: Ensure event drives pipeline, engagement, and aligns with the overall business goals. Report on key results and learnings from events. Use data and insights to iterate and adjust the strategy for future events, continuously improving our calendar, processes and outcomes.

If you have most or all of the following, please apply:

• 3-5 years of experience in marketing event planning or management in a B2B and SaaS environment.

• Proven ability to plan and execute large-scale, high-impact events and programs (both virtual and in-person)

• Developed and executed highly targeted marketing event programs specifically designed for enterprise and Global 500 audiences, including role-level targeting

• Strong project management skills, with a track record of managing multiple events simultaneously

• Excellent communication skills, both written and verbal, with the ability to interact with senior executives, partners, and attendees.

• Ability to work under pressure, solve problems on the fly, and adapt to changing circumstances

• Expertise in event technology platforms (Goldcast, Zoom Webinar, Hopin, or On24)

• Proficiency in Reporting, Marketing and CRM tools (e.g., Hubspot, Salesforce, Looker). Asana, Airtable, Figma, ChatGPT and Excel proficiency are a plus.

• Detail-oriented with a passion for creating exceptional attendee experiences

• Ability to travel to oversee event logistics and support in-person events.

Benefits: 

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year: 

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $91,000 – $157,000.

If you live in New York, the base salary range for this role is: 

$105,000 – $157,000 : New York City

$91,000 – $137,000 : Nassau, Newburgh

We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co

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