Catalog Image Strategist - 31440606627

Job Title: Catalog Image Strategist

Schedule: US Timezone (PST)

Job Summary:
The Catalog Image Strategist will play a crucial role in defining and optimizing our image content across various platforms. This position involves collaboration with the design team to articulate image requirements and guidelines, conducting performance testing, and ensuring that all visual assets adhere to the highest standards for conversion and click-through rates.

Key Responsibilities:

• Collaborate closely with the design team to develop and communicate concise image requirements and guidelines that align with our brand standards.
• Conduct image testing using platforms such as Pickfu or Intellivy to gain valuable insights into image performance metrics and effectiveness.
• Utilize basic graphic design skills to provide constructive feedback on images and implement minor adjustments when necessary.
• Monitor and analyze image performance metrics to ensure all images meet best-in-class standards for conversion rate (CVR), click-through rate (CTR), and visual clarity.
• Stay updated on industry trends and best practices in image optimization to continually enhance the catalog's visual strategy.

Requirements:

• Bachelor's degree in Marketing, Graphic Design, or a related field (or equivalent experience).
• Proven experience in image strategy, visual content creation, or graphic design.
• Familiarity with image testing platforms like Pickfu or Intellivy, and analytical tools to track performance metrics.
• Strong understanding of current trends in visual content and best practices for conversion optimization.
• Basic graphic design skills, with proficiency in design software (e.g., Adobe Creative Suite or equivalent).
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented mindset with a keen eye for visual clarity and aesthetic appeal.

Preferred Qualifications:

• Experience in e-commerce or digital marketing environments.
• Knowledge of A/B testing principles and practices related to visual content.