Catalog Image Strategist - 31440606627
Job Title: Catalog Image Strategist
Schedule: US Timezone (PST)
Job Summary:
The Catalog Image Strategist will play a crucial role in defining and optimizing our image content across various platforms. This position involves collaboration with the design team to articulate image requirements and guidelines, conducting performance testing, and ensuring that all visual assets adhere to the highest standards for conversion and click-through rates.
Key Responsibilities:
- Collaborate closely with the design team to develop and communicate concise image requirements and guidelines that align with our brand standards.
- Conduct image testing using platforms such as Pickfu or Intellivy to gain valuable insights into image performance metrics and effectiveness.
- Utilize basic graphic design skills to provide constructive feedback on images and implement minor adjustments when necessary.
- Monitor and analyze image performance metrics to ensure all images meet best-in-class standards for conversion rate (CVR), click-through rate (CTR), and visual clarity.
- Stay updated on industry trends and best practices in image optimization to continually enhance the catalog's visual strategy.
Requirements:
- Bachelor's degree in Marketing, Graphic Design, or a related field (or equivalent experience).
- Proven experience in image strategy, visual content creation, or graphic design.
- Familiarity with image testing platforms like Pickfu or Intellivy, and analytical tools to track performance metrics.
- Strong understanding of current trends in visual content and best practices for conversion optimization.
- Basic graphic design skills, with proficiency in design software (e.g., Adobe Creative Suite or equivalent).
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Detail-oriented mindset with a keen eye for visual clarity and aesthetic appeal.
Preferred Qualifications:
- Experience in e-commerce or digital marketing environments.
- Knowledge of A/B testing principles and practices related to visual content.
Average salary estimate
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Are you ready to make your mark in the world of e-commerce? We are on the hunt for a talented Catalog Image Strategist to join our dynamic team! As a Catalog Image Strategist, you will be at the forefront of our visual strategy, responsible for defining and optimizing image content that captivates and converts. You'll collaborate closely with the design team, articulating image requirements that align perfectly with our brand standards. Your expertise in image testing, using platforms like Pickfu or Intellivy, will help us gain valuable insights into what works best and why. With your graphic design skills, you will provide constructive feedback and make those important minor adjustments to enhance image effectiveness. Monitoring and analyzing image performance metrics such as conversion rates and click-through rates will be a crucial part of your role, ensuring we always meet best-in-class standards. Stay ahead of the curve by keeping up with industry trends and best practices in image optimization. If you hold a Bachelor's degree in Marketing, Graphic Design, or a similar field and have proven experience in visual content creation, we want to hear from you! Join us in creating stunning visuals that drive results and take our catalog to the next level as our Catalog Image Strategist.
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