As a Product Manager at Adaptive, you'll be responsible for spearheading product discovery initiatives, crafting technical specifications, and aligning the product roadmap with the company's vision. You'll communicate product development status to leadership and also take charge of product marketing strategies, working with a collaborative team to maximize the product's reach.

To be a successful Product Manager at Adaptive, candidates should have at least 5 years of experience in B2B SaaS or fintech, either in product management or as a product engineer. Exceptional analytical skills, strong business acumen, and the ability to balance rigorous processes with flexibility are essential qualifications for this role.

The Product Manager role at Adaptive directly contributes to the local built environment by developing world-class financial tools that support small businesses in real estate and construction. By empowering these businesses, the Product Manager helps foster community development and innovation in the housing sector.

At Adaptive, Product Managers have ample opportunities for career growth. As you shape the future of the product management function and lead dedicated projects, you will also be a part of a rapidly growing company with clear product-market fit, setting the stage for continued professional development and advancement within the company.

Candidates can expect a collaborative and execution-focused culture at Adaptive. The environment is built on teamwork and innovation, integrating deep industry experience in finance, technology, and construction while stressing the importance of creativity and effective execution in delivering robust solutions.

I typically utilize agile methodologies combined with user research and data analysis. Integrating feedback from actual users helps to identify their pain points and needs clearly, allowing the team to prioritize features effectively.

I use a combination of metrics including customer impact, alignment with business goals, and development resources available. Engaging with stakeholders and understanding the overarching strategy is also critical in this process.

Product marketing is essential to the product lifecycle. I’ve developed comprehensive strategies that include defining target markets, creating go-to-market plans, and ensuring sales teams are fully prepared to support new launches.

Tools like JIRA, Trello, and Confluence are indispensable for tracking progress and managing tasks. Additionally, analytics tools such as Google Analytics and customer feedback platforms help me gauge product success post-launch.

In a previous role, we faced a significant user drop-off during the onboarding phase. By analyzing user feedback and conducting A/B testing on the onboarding process, I was able to reduce drop-off by 40% through enhanced user experience adjustments.

I encourage open communication and aim to identify the root cause of the conflict early on. By facilitating discussions, we can collaboratively find acceptable solutions, ensuring everyone feels heard and valued.

I ensure alignment by frequently revisiting the company's mission and objectives, and by engaging leadership in discussions about product priorities. Regular cross-departmental meetings facilitate ongoing dialogue and adjustments as needed.

Success measurement is multi-faceted, incorporating metrics such as user acquisition, retention rates, customer satisfaction through surveys, and overall revenue growth generated by the product. Data-driven decisions guide future iterations.

I participate in industry conferences, subscribe to relevant journals, and engage with thought leaders on platforms like LinkedIn. Networking with peers also provides insights into emerging trends and best practices.

Customers are at the center of my product management strategy. Conducting regular interviews and surveys helps me understand their pain points and desires, ensuring the products we develop truly meet their needs.