Senior Director, Sales (Creator Marketing)

We are seeking a driven and well-connected senior sales director to play a pivotal role in accelerating our growth by building and expanding relationships with advertisers. The ideal candidate is a high-performing, yet scrappy individual contributor with a network of advertisers and/or agencies to drive new business within the first year in the role. 

The ideal candidate is passionate about the creator marketing and paid social landscape and excels at engaging both established top-tier brands and emerging growth brands. Adaptable and resourceful, the right candidate will thrive in a fast-paced, collaborative, and dynamic environment where innovation and teamwork are key. This includes hunting for new business opportunities, leading the sales strategy from start to finish, creating sales proposals, and closing.

What will you do?

• Business Development: Leverage your network of decision-makers and partners to attract new clients to AdParlor. Initiate outreach to advertisers and agencies to cultivate strategic partnerships that drive business growth. 
• Client Acquisition & Revenue Growth: Secure annual creator media budgets by designing tailored solutions for prospective clients, ranging from full-service to performance-driven creator strategies.
• Sales Strategy & Execution: Drive innovation in AdParlor’s sales approach by generating and prioritizing creative strategies, translating them into actionable plans. Collaborate with Marketing to generate qualified leads and with the executive team to provide market insights and scalable business strategies. 
• Industry Leadership & Networking: Actively participate in industry events and conferences to build relationships and elevate AdParlor’s reputation. Internally, set a high standard by enhancing how the team sells, consults, and strategizes. 
• Creating Proposals, RFPs and Pitch Decks: Develop and deliver bespoke RFPs and proposal decks that align with clients’ objectives, showcasing innovative solutions through in-person meetings or virtual presentations. 
• Creator Marketing Expertise: Stay ahead of trends and developments in the creator marketing ecosystem, including performance-based creator strategies, to position AdParlor as a trusted industry leader.
• Core Values Alignment: Embody AdParlor’s core values of learning, connecting, succeeding, and innovating in all aspects of your work. 
• Pipeline Management: Maintain accurate and up-to-date records of your sales pipeline in HubSpot. Track RFPs and pitch decks through Asana to ensure smooth execution. 
• Client Relationship Management: Attend client meetings to foster long-term relationships, ensure satisfaction, and identify opportunities to upsell services tailored to their evolving needs. 
• Driving Innovation: Provide actionable feedback to internal teams to inspire product development and enhance AdParlor’s service offerings. 

• Experience: 5+ years of progressive sales experience in the creator marketing space (or similar) and ideally 2+ years in a team lead role with a proven track record of success. Expertise in creator marketing is required, and knowledge of paid media is a plus. 
• Industry Knowledge: Deep understanding of creator marketing and established relationships with senior decision-makers (CMOs, VPs) across brands in the U.S. and Canada. 
• Consultative Sales Approach: Strong personal sales, communication, and influencing skills with the ability to tailor solutions to clients’ unique needs. 
• Thought Leadership: Proven ability to educate senior marketers on maximizing social advertising effectiveness and provide innovative marketing insights. 
• Analytical & Strategic Thinking: Exceptional problem-solving and critical thinking skills with the ability to synthesize data from various sources and develop actionable strategies. 
• Independence & Time Management: Ability to prioritize and manage multiple tasks effectively, working independently in a deadline-driven environment. 
• Proactive & Resourceful: A self-starter with a "figure-it-out" mindset who is eager to overcome challenges creatively and do whatever it takes to win. 
• Team-Oriented: Collaborative spirit with a readiness to contribute to the team’s success while independently driving deals to completion. 
• Adaptability: Comfortable with uncertainty and rapid industry changes, with a passion for learning and growing in a dynamic environment. 
• Tech Proficiency: Skilled in HubSpot, Google Workspace (Docs, Sheets, Slides), and Asana. 
• Education: Bachelor’s degree preferred but not required for candidates with relevant experience. 
• Cultural Fit: A team player who knows how to balance hard work with having fun and fostering a positive work environment. 
• Flexibility: Willingness to travel as needed. 

Location 

AdParlor has offices in New York City, Kansas City, and Toronto. Remote candidates will also be considered. 

About Us

AdParlor is a rapidly growing creator marketing and performance media agency, uniquely positioned at the intersection of influencer marketing and media buying expertise. Unlike traditional influencer agencies focused solely on top-of-the-funnel strategies, we combine deep-rooted paid social expertise with creator partnerships to drive measurable, bottom-of-the-funnel outcomes for our clients.  

As a trusted partner for both advertisers and agencies, AdParlor empowers brands and their agency partners to activate creator marketing campaigns that deliver tangible results. Whether working directly with brands or enabling agencies to elevate their creator marketing capabilities, our approach ensures alignment with business goals and data-driven insights that bridge storytelling with performance. 

With a legacy as one of the longest-standing Meta Partners and a proven track record in driving outcomes for multi-billion-dollar brands and digital disruptors alike, AdParlor is redefining the potential of creator marketing.  

AdParlor is a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT).

At AdParlor, we celebrate successes, value teamwork, and foster a vibrant, inclusive culture. In addition to offering the opportunity to work with a rapidly growing creator performance marketing agency, we provide: 

• Competitive compensation packages 
• Career advancement and professional development opportunities 
• Comprehensive health, dental, and vision insurance 
• Retirement savings plan with employer matching 
• Opportunities to participate in volunteer and philanthropic activities 
• Fun and educational team events, including catered lunches, team outings, and wellness initiatives 

Salary Range 

$145,000-$170,000 plus a competitive incentive compensation plan tied to performance. Actual base salary will depend on factors such as experience, skill set, and location. 

At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, color, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by law, embracing difference is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.