AEG is hiring: Digital and Influencer Marketing Specialist in El Segundo

As the Digital and Influencer Marketing Specialist at AEG, you will lead the LA Kings Ambassador Program, manage influencer partnerships, and execute local digital marketing campaigns. Your day-to-day tasks will involve planning, executing, and tracking programs, as well as optimizing digital ads. You'll collaborate closely with the Marketing Director to enhance the program's perks and ensure that it targets the appropriate audience aligned with the LA Kings brand.

To be successful in the Digital and Influencer Marketing Specialist role at AEG, candidates should ideally possess a BA/BS degree in fields like Marketing or Business, though a high school diploma is the minimum requirement. Candidates should also bring 2-4 years of relevant work experience, particularly in influencer marketing or digital marketing, along with strong communication, organizational skills, and a solid understanding of social media trends.

AEG measures the effectiveness of its influencer marketing campaigns through detailed tracking and reporting using platforms like Emplify. As a Digital and Influencer Marketing Specialist, you'll be expected to analyze key metrics such as reach, engagement, and conversion rates, providing post-game recaps and actionable insights that guide future marketing strategies.

Essential skills for the Digital and Influencer Marketing Specialist position at AEG include a strong understanding of influencer trends and various social media platforms, excellent communication and organizational capabilities, and the ability to thrive in a fast-paced environment. A passion for sports and an understanding of the LA Kings brand will give you an additional edge in connecting with the fan base.

The salary range for the Digital and Influencer Marketing Specialist at AEG is between $67,000 and $75,000. This competitive pay scale reflects the significance of the role in shaping our influencer marketing strategies and enhancing the LA Kings brand.

When managing multiple influencer partnerships, I prioritize tasks by assessing the urgency and impact of each campaign. I utilize project management tools to track deadlines and stay organized, ensuring I allocate enough time to nurture key relationships while maintaining open communication with influencers to align our goals effectively.

Certainly! In my previous role, I orchestrated an influencer marketing campaign that leveraged a mix of micro and macro influencers to boost engagement for a product launch. By aligning each influencer with products that resonated with their audience, we achieved a 30% increase in engagement rates and conducted in-depth analysis post-campaign to refine our approach for future initiatives.

I have experience with various digital ad platforms, including Google Ads, Facebook Ads, and Instagram Ads. In my previous roles, I've used these platforms to optimize targeting and track campaign performance, allowing us to tailor our messaging effectively and maximize ROI by adjusting bids based on real-time data.

I stay updated with trends in digital and influencer marketing by regularly engaging with industry publications, attending webinars, and following thought leaders on social media. Participating in professional networks also allows me to exchange insights with peers, ensuring I remain informed about emerging trends and best practices.

When evaluating influencer campaign effectiveness, I focus on metrics such as reach, engagement rate, follower growth, and conversion rates. These metrics provide insights into both the campaign's visibility and its impact on driving specific actions, such as website visits or ticket purchases.

Selecting the right influencers for the LA Kings brand involves thorough research and an understanding of the target audience's interests. I look for influencers whose values and content align with our brand culture, while examining their engagement rates and audience demographics to ensure a genuine connection with our fan base.

If a campaign isn’t performing as expected, I would first analyze the data to identify potential issues. This includes reviewing influencer engagement, audience reaction, and our messaging. Based on the findings, I would adjust elements of the campaign – whether it's altering ad spend, refining messaging, or collaborating with different influencers to optimize performance.

To ensure collaboration across different marketing teams at AEG, I advocate for regular cross-departmental meetings, shared digital tracking tools, and an open line of communication. This approach fosters a shared understanding of campaign objectives and enhances aligned efforts towards our overarching marketing strategies.

Creative content is vital in influencer marketing as it captivates the audience and differentiates the brand. Engaging visuals and authentic storytelling resonate more with followers, driving higher engagement rates and fostering loyalty, which is essential for a brand like LA Kings built on community and passion for sports.

On game days, I would ensure thorough preparation by scheduling influencer activities in advance and providing them with clear outlines regarding their roles. During the event, I would be present to coordinate their engagement and capture real-time content that can be shared across our platforms, maximizing the campaign's reach and impact.