Demand Generation Manager

As a Demand Generation Manager at Wellhub, you'll be responsible for analyzing and generating sales pipelines, leading messaging strategies, and adapting marketing efforts based on market trends. You will create lead generation strategies for various account types and manage impactful B2B events to engage potential clients effectively.

The ideal candidate for the Demand Generation Manager position at Wellhub should have academic credentials in Advertising and Marketing, alongside extensive experience in integrated marketing and digital campaign management, particularly in B2B settings. Proficiency with tools like Salesforce Marketing Cloud and Hubspot, along with strong problem-solving and organizational skills, is also crucial.

Wellhub is committed to employee wellbeing by offering health, dental, and life insurance along with flexible working options. With our culture that prioritizes flexibility, you can customize your schedule to maintain work-life balance. Moreover, you will have access to wellness programs and resources tailored for holistic health.

In a hybrid work environment at Wellhub, a Demand Generation Manager should possess strong communication and collaboration skills to engage with remote and in-office teams. Furthermore, being tech-savvy with marketing software and having a data-driven approach to decision-making will significantly enhance your effectiveness in the role.

At Wellhub, the Demand Generation Manager can expect outstanding opportunities for personal and career development. With a growth mindset deeply rooted in our culture, you will have access to resources that support continuous learning, advancement opportunities within the team, and a positive environment that encourages innovative thinking.

When asked about lead generation strategies, highlight specific campaigns you’ve managed. Use examples that demonstrate your analytical skills, the methods used for outreach, and the outcomes achieved to showcase your ability to generate interest and convert leads.

Discuss key performance indicators (KPIs) you track, such as conversion rates, ROI, or engagement metrics. Explain how you utilize analytics tools to assess performance and how you adapt your strategies based on data insights for future campaigns.

Emphasize the importance of working closely with sales, content creators, and other stakeholders. Share examples of past collaborations that led to successful campaigns, focusing on how cohesive teamwork can create impactful marketing strategies.

Talk about the resources you use, such as industry blogs, webinars, and networking events. Demonstrate your commitment to continual learning and how staying informed helps you adapt marketing strategies to meet changing market demands.

Share a specific event you've planned, detailing your role from conception to execution. Highlight how you engaged clients, measured ROI, and the eventual outcomes or feedback received, which showcases your ability to drive results through experiential marketing.

Explain how you segment audiences based on demographics, behavior, or purchase history. Share tools or techniques you've found effective in reaching and engaging specific audiences, ensuring targeted messaging resonates with potential leads.

Discuss your approach to understanding the buyer’s journey and how you tweak messaging and content based on where prospects are in the sales cycle. Provide examples illustrating how these adaptations have led to increased conversions.

Highlight your familiarity with marketing automation platforms like Salesforce Marketing Cloud and Hubspot. Discuss how you have utilized them to streamline processes, improve lead nurturing, and increase campaign effectiveness.

Discuss the significance of value in communication and how you build relationships through personalized engagement. Mention strategies you have used, such as targeted content and meaningful interactions during events, that have successfully increased client engagement.

Illustrate your organizational strategies, such as using project management tools or methods to keep track of multiple priorities. Talk about how you remain flexible and adapt to changes while ensuring key timelines and goals are met.