Principal Product Manager, Growth

As a Principal Product Manager, Growth at AffiniPay, your primary responsibilities include defining and leading a data-informed growth strategy focused on activation, retention, and expansion. You'll work closely with cross-functional teams to enhance user experiences across the entire customer lifecycle, collaborate on innovative product features, and drive metrics that ensure customers are engaging with our products effectively.

Candidates for the Principal Product Manager, Growth role at AffiniPay should have at least 7 years of experience in product management or growth, with a minimum of 3 years leading growth product teams in B2B SaaS. Additionally, proficiency in using analytics tools like Mixpanel and a proven track record of achieving growth goals related to activation, retention, and upselling are crucial.

At AffiniPay, success for the Principal Product Manager, Growth is measured through key performance indicators such as activation rates, onboarding success, feature adoption, first-year retention, and payment volume. Your ability to track and optimize these metrics will indicate your effectiveness in driving product adoption and customer lifetime value.

AffiniPay promotes a people-first culture where innovation is embraced. As a Principal Product Manager, Growth, you can expect a collaborative environment that values diversity and inclusion, encourages professional development opportunities, and supports a healthy work-life balance through flexible time off and comprehensive benefits.

The Principal Product Manager, Growth will play a crucial role in accelerating AffiniPay's revenue growth. By executing product-led growth strategies and collaborating with various teams, you will help redefine customer interactions with our products and drive significant value for users while contributing to the overall success of the company.

When discussing a successful growth strategy, focus on specific metrics you improved, how you identified opportunities for growth, and the collaborative efforts involved with your teams. Highlight any data-backed decisions you made and the impact on customer experience or revenue outcomes, demonstrating your strategic thinking.

In product management, approaching user research effectively involves both qualitative and quantitative methods. Explain your process for obtaining customer feedback, such as surveys, interviews, or usability testing, and how you apply these insights to refine product offerings and improve user experiences.

When evaluating product success, be sure to mention activation rates, user retention, engagement levels, and customer lifetime value. Explain how each metric contributes to understanding usage patterns, customer satisfaction, and overall business outcomes.

Prioritizing features involves aligning them with company objectives and user needs. Discuss how you utilize data, stakeholder feedback, and strategic goals to create a well-rounded roadmap that balances short-term wins with long-term growth potential.

When answering this question, frame your response around a specific project you managed, emphasizing your collaboration with teams such as engineering, design, and marketing. Highlight the steps taken to align on goals and key metrics, showcasing your ability to manage complex projects successfully.

Cite tools like Mixpanel, Google Analytics, or any A/B testing frameworks you've utilized in your past roles. Explain how you've leveraged these tools for data analysis, tracking key performance indicators, and driving informed decisions while optimizing the user experience.

Discuss your approach to unexpected challenges by emphasizing a resilient mindset. Talk about your commitment to learning from failures, how you pivot your strategies based on insights gained, and your ability to guide teams through challenges while maintaining a focus on growth objectives.

Customer feedback is crucial in product development, as it provides insights into user needs and pain points. Emphasize the active role you take in collecting, analyzing, and integrating customer feedback to inform future product iterations and enhancements.

When addressing this question, provide a specific instance where you used data and persuasive communication to drive alignment among stakeholders. Focus on how you presented your case, addressed concerns, and ultimately achieved buy-in for your proposed solution.

Promoting a culture of experimentation involves encouraging team members to test ideas freely. Discuss the practices you implement, such as regular brainstorming sessions, celebrating successful experiments, and learning from failures to foster a safe environment for innovation and exploration.