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Senior Marketing Operations Lead

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. It takes a diverse team united behind something big to make this possible. Together, we work hard, we laugh a lot, and we are passionate about our company, our values, and our mission to create a world where anyone can belong anywhere.

As Airbnb continues to grow as a business and mature operationally as an organization, we are looking for a Senior Marketing Operations Lead to join our Marketing Operations team. 

The Difference You Will Make:

This role will report into the Director of Marketing Operations, with an emphasis on business operations. In particular, this role will be responsible for leading Marketing planning and roadmapping, as well as diagnosing and operationalizing opportunities to continue improving the overall strategic rigor, operational efficiency, and business impact of Airbnb’s world-class Marketing organization. This role will work closely with leadership stakeholders and working teams across Marketing functions, Creative, Finance, Talent, and beyond.

A Typical Day: 

  • Lead biannual Marketing planning and roadmapping, in partnership with Marketing and Creative leadership, Finance, and other cross-functional partners
  • Maintain the org-wide trusted ‘source of truth’ roadmap
  • Design new and/or step-change improvements for systems and processes used across Marketing
  • Develop operational frameworks, processes, and resources that continue to improve operating clarity, focus, and efficiency as Airbnb and our Marketing continue to scale globally
  • Drive cross-functional special projects, as prioritized by the Head of Marketing. E.g., facilitating cross-functional process definition and role clarity for 0->1 initiatives, designing a prioritization framework for assessing and operationalizing new growth pillars
  • Support the rhythm of business for Marketing leadership (e.g., Executive team updates, leadership reviews, leadership offsite content)

Your Expertise:

  • 12+ years of experience in global marketing operations, strategy & operations, and/or management consulting (or the equivalent)
  • Experience working with a global marketing organization across marketing and creative disciplines (Strategy, Brand, Product/Marcom, Growth, Media, Creative, Production, etc.)
  • Structured thinker with strong business acumen
  • Experience partnering with Finance (FP&A, Strategic Finance) and Analytics/Data Science
  • Experience establishing systems and developing processes in a dynamically scaling environment
  • Ability to take a vague problem, crisply frame the challenge, identify a path forward, and drive an initiative over the finish-line in a timely fashion
  • Passion for cross-functional collaboration, particularly given the functional structure and collaborative culture of Airbnb
  • Strong spirit of ownership and responsibility, balanced with a low-ego willingness to partner closely with others to achieve alignment and buy-in
  • Ability to own the work in a hands-on way and be in the details
  • Ability to effectively communicate and influence decisions at all levels

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

 

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.  

Pay Range
$188,000$235,000 USD
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Average salary estimate

$211500 / YEARLY (est.)
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$188000K
$235000K

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What You Should Know About Senior Marketing Operations Lead, Airbnb

If you're looking for a career opportunity that combines creativity, strategic thinking, and operational excellence, then the Senior Marketing Operations Lead role at Airbnb might be just what you're looking for! In this remote position, you'll play a pivotal role in shaping the future of Airbnb's marketing strategy. This isn’t just another job; it’s an incredible chance to be part of a team that works hard and plays hard while embodying the spirit of belonging that Airbnb champions. Reporting to the Director of Marketing Operations, you will lead the marketing planning and roadmapping efforts, working closely with cross-functional teams like Finance, Creative, and Talent to ensure that our marketing operations are not just efficient but also impactful. You’ll be instrumental in maintaining the trusted source of truth for roadmap planning while developing frameworks that help drive clarity and focus as Airbnb continues to grow. Your analytical skills will shine as you design improvements for our marketing systems and processes, and your collaborative spirit will come to life in cross-functional projects. Ideally, you bring a strong background in marketing operations, strategy, or management consulting, with a flair for creative collaboration. By joining us, you’ll help ensure that we maintain our exceptional standards while making marketing at Airbnb seamlessly effective and engaging. We can't wait for you to join our diverse, innovative, and dynamic marketing operations team!

Frequently Asked Questions (FAQs) for Senior Marketing Operations Lead Role at Airbnb
What are the main responsibilities of a Senior Marketing Operations Lead at Airbnb?

As a Senior Marketing Operations Lead at Airbnb, your primary responsibilities will include leading biannual marketing planning and roadmapping, designing new operational frameworks, and maintaining a trusted source of truth for the marketing organization. You will also drive cross-functional projects and provide support for leadership communication efforts, ensuring cohesiveness in our marketing strategies.

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What qualifications are needed for the Senior Marketing Operations Lead position at Airbnb?

To be successful as a Senior Marketing Operations Lead at Airbnb, candidates should have 12+ years of experience in global marketing operations or management consulting. Strong business acumen, experience in working with a global marketing organization, and the ability to design and implement processes in a scaling environment are also crucial. Familiarity with Finance and Analytics is a plus.

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How does the Senior Marketing Operations Lead contribute to Airbnb’s marketing strategy?

The Senior Marketing Operations Lead at Airbnb contributes significantly by leading the planning and operational processes that underpin the marketing strategy. This role ensures that all marketing initiatives align with Airbnb's mission while creatively tackling operational challenges to enhance overall efficiency and effectiveness across teams.

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What skills are necessary for a Senior Marketing Operations Lead at Airbnb?

Essential skills for the Senior Marketing Operations Lead at Airbnb include structured thinking, strong communication abilities, analytical problem-solving, and the aptitude for cross-functional collaboration. A passion for ownership and the ability to engage meaningfully with various stakeholders are also important to succeed in this role.

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Is remote work available for the Senior Marketing Operations Lead role at Airbnb?

Yes, the Senior Marketing Operations Lead position is remote eligible, meaning you can work from anywhere within the United States, where Airbnb has a registered entity. While remote, you may occasionally be invited to attend off-site meetings or events as required.

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Common Interview Questions for Senior Marketing Operations Lead
Can you explain your experience in leading marketing operations initiatives?

When answering this question, highlight specific instances where you've led marketing operations. Discuss the challenges you faced, how you approached them, the results you achieved, and what you learned from those experiences.

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How do you ensure effective cross-functional collaboration in a marketing environment?

Share strategies that you use to foster collaboration among teams, such as regular check-ins, clear communication channels, and shared goals. Illustrate with examples from your past experiences where collaboration led to success.

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What metrics do you consider most important for evaluating marketing operations?

It's important to discuss both performance metrics and operational efficiency metrics. Highlight specific examples such as ROI on marketing initiatives, process turnaround times, and stakeholder satisfaction metrics.

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Describe a time when you had to improve a marketing process.

Narrate the situation by describing the process, the obstacles faced, the steps you took to improve it, and the results achieved. Focus on what you learned and how those lessons can be applied in the future.

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How do you prioritize projects and tasks in a dynamic environment?

Talk about techniques you implement, such as a prioritization matrix or regular project review meetings. Provide an example showing how you successfully navigated competing priorities.

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In your opinion, what role does data play in driving marketing operations?

Emphasize the importance of data in decision-making processes, optimizing campaigns, and improving overall marketing effectiveness. Share specific examples of how data has driven successful outcomes in your previous roles.

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What strategies do you use to ensure alignment between marketing and financial goals?

Discuss your approach to collaborating with finance teams, such as defining shared objectives, setting clear KPIs, and monitoring budget outcomes. Use examples from past collaborations to exemplify your point.

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How would you handle conflict among marketing team members?

It's important to demonstrate your conflict resolution skills here. Speak to your approach, which may include active listening, mediating discussions, and promoting unity around common goals.

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What tools and technologies do you recommend for marketing operations?

Discuss popular tools you’ve used, like CRM systems, project management software, and analytics platforms. Explain how these tools help streamline processes and enhance team collaboration.

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Why do you want to work for Airbnb as a Senior Marketing Operations Lead?

Articulate your passion for Airbnb's mission of belonging and community, along with how your skills align with their operational goals. Personalize it by reflecting on what you admire about Airbnb's culture and community impact.

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Airbnb is a leading online marketplace for short- and long-term homestays and experiences founded in 2008. We provide access to 6+ million unique places to stay in more than 81,000 cities and 191 countries worldwide.

281 jobs
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BADGES
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CULTURE VALUES
Mission Driven
Collaboration over Competition
Inclusive & Diverse
Growth & Learning
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401K Matching
Paid Time-Off
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 23, 2025

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