Senior Director Demand Generation, Remote

The Senior Director of Demand Generation is responsible for developing and executing comprehensive demand generation strategies to drive revenue growth and enhance our company's market position. This role requires a strategic thinker with a deep understanding of effective B2B marketing tactics, a data-driven mindset, and a proven track record in developing high-impact campaigns that deliver measurable results.

The Senior Director of Demand Generation will lead the Campaigns Team, the Digital Marketing Team, and the Field Marketing & Partnerships Team. This role is essential for driving strategic marketing initiatives, developing comprehensive demand generation strategies, aligning and executing programs that contribute to Aledade’s growth objectives.

We are flexible with geographic location—the ideal candidate can work remotely from anywhere in the U.S. or from our headquarters in Bethesda, MD.

• Team Management: Lead and manage the Campaigns Team, Digital Marketing Team, and Field Marketing & Partnerships Team to achieve marketing goals. Lead, mentor, and develop a team of marketing professionals to foster a high-performance, innovative culture.

• Strategy Development: Create and implement a cohesive demand generation strategy that aligns with overall business goals and sales objectives.
• Campaign Management: Oversee the development, execution, and optimization of multi-channel demand generation campaigns, including email marketing, Partnerships, webinars, paid advertising, events, and more.
• Analytics and Reporting: Establish KPIs, monitor performance metrics, and provide detailed analyses on the effectiveness of campaigns and initiatives. Use insights from data to refine strategies, improve conversion rates, and optimize the marketing funnel.
• Collaboration and Leadership: Work closely with Network Development, Portfolio Marketing, Corporate Communications, Marketing Operations and executive leadership to ensure alignment and collaboration on revenue-driving initiatives.
• Budget and Resource Management: Manage the demand generation budget, allocating resources effectively to maximize ROI. Evaluate and select external vendors to support demand generation efforts.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of experience in marketing with a focus on demand generation, including 5+ years in a leadership role.
• Proven track record of designing and executing successful B2B demand generation strategies.
• Strong understanding of marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce).
• Excellent analytical abilities with a data-driven mindset.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Exceptional strategic-thinking capabilities with a data-driven approach to decision-making.
• Proficient in using marketing automation tools and CRM systems.
• Excellent communication skills and ability to collaborate effectively with stakeholders.
• Excellent analytical abilities with a data-driven mindset.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

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