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Product Marketing Manager - GTM, Blink, Blink image - Rise Careers
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Product Marketing Manager - GTM, Blink, Blink

Position Summary... What you'll do... As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. We are seeking an experienced Senior Product Marketing Manager who will be leading a team of talented PMMs and will be responsible for enabling omni-product strategy for the entire PMM team. You and your team will focus on omni-product positioning and strategies and delivering cross-product solutions including playbooks, case studies, claims, training and communications.As the lead of a team, you will be responsible for mentoring, coaching, managing, and developing a team of high performing PMMs. Experience in the advertising tech industry is crucial, with broad knowledge of search, display, social and measurement a plus. The ideal candidate for this role is a strong writer and communicator with a track record of working with cross-functional teams (marketing, communications, training, operations).You’ll make an impact by:• Develop deep omni-channel positioning and capabilities• Identify omni-product opportunities, building data-driven product marketing strategy, and developing a cohesive cross-product narrative and voice while working closely with product teams, sales and cross-functional teams• Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives• Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters and webinars• Lead training and certification strategies, partnering closely with marketing and training teams• Develop playbook strategy to articulate how best to use products and solutions to achieve business objectivesYou’ll sweep us off our feet if…• You like digging into data and doing some analysis• You’re customer-centric in spirit and in execution• You’re a product storyteller• You’re comfortable influencing others, leading teams, and getting buy-in from leadership• You have a sense of humor• You have deep domain knowledge in AdTechManager's Preferred Qualifications• 10+ years of experience in product marketing, 5+ years of experience in Online Advertising Industry, 2+ years in team management or leadership role• A solid understanding of advertising technologies• Proven ability to form relationships and lead cross functional teams• Embrace working in a fast paced continually evolving environment• Exceptional communication skills in both writing and presentation• Analytical and data-driven• Structured and a strategic thinker• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)Benefits & Perks:Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see https://one.walmart.com/notices.‎‎Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see One.Walmart.‎Hoboken, New Jersey US-10279/Los Angeles, California US-10988:The annual salary range for this position is $108,000.00-$216,000.00‎San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00‎Bentonville, Arkansas US-10883:The annual salary range for this position is $90,000.00-$180,000.00‎‎‎‎‎‎‎‎‎Additional compensation includes annual or quarterly performance bonuses.‎Additional compensation for certain positions may also include:‎‎- Stock‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Masters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America

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$108000K
$216000K

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What You Should Know About Product Marketing Manager - GTM, Blink, Blink, Amazon

As an exciting addition to Blink's team, the Product Marketing Manager - GTM will play a pivotal role in shaping the future of Walmart Connect's advertising platforms. Based in Hawthorne, CA, this position invites seasoned professionals to join a collaborative environment focused on leveraging Walmart's extensive omni-channel data. Your mission? To empower brands and sellers to connect with shoppers in meaningful ways through high-performing advertising. You'll lead a talented team of Product Marketing Managers, developing and delivering strategies that enhance omni-product positioning and solutions. From crafting compelling case studies and playbooks to devising training and communication strategies, you'll ensure that your team's work resonates both internally and externally. An analytical mindset and excellent communication skills are crucial as you work closely with cross-functional teams, enabling impactful marketing narratives that drive business success. With over a decade in product marketing and a solid background in advertising technology, you’ll thrive in our fast-paced environment, influencing others while continually seeking product-driven narratives. We're looking for someone who enjoys data analysis, values customer-centric approaches, and possesses a flair for storytelling. If you’re ready to tackle the challenges of AdTech while mentoring a high-performing team, Blink is eager to welcome you aboard!

Frequently Asked Questions (FAQs) for Product Marketing Manager - GTM, Blink, Blink Role at Amazon
What qualifications do I need to apply for the Product Marketing Manager - GTM position at Blink?

To apply for the Product Marketing Manager - GTM position at Blink, candidates must have a Bachelor's Degree in Marketing, Business Administration, or a related field, coupled with at least three years of relevant experience. Alternatively, six years of related experience without the degree is also acceptable. Additionally, candidates ideally possess over 10 years of product marketing experience, including significant exposure to the Online Advertising Industry.

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What are the main responsibilities of a Product Marketing Manager - GTM at Blink?

As a Product Marketing Manager - GTM at Blink, your main responsibilities include leading a team of Product Marketing Managers, developing omni-channel strategies, and ensuring cohesive product narratives. You'll create impactful training materials and case studies, and collaborate with product and sales teams to identify opportunities that enhance marketing outcomes.

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How does Blink support professional development for Product Marketing Managers?

Blink is committed to professional development. As a Product Marketing Manager - GTM, you will have opportunities to mentor others, receive coaching, and partake in training sessions. This position also includes the chance to influence and enhance strategies that align with your career growth, thanks to a supportive environment that values continuous learning.

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What skills are essential for success as a Product Marketing Manager - GTM at Blink?

Essential skills for the Product Marketing Manager - GTM position at Blink include exceptional writing and communication abilities, analytical thinking, and proficiency in Microsoft Office applications. A deep understanding of advertising technologies, experience with cross-functional team leadership, and a customer-centric mindset are also critical for success in this role.

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What benefits can I expect when working as a Product Marketing Manager - GTM at Blink?

Working at Blink as a Product Marketing Manager - GTM comes with competitive compensation, performance-based bonuses, a 401(k) match, and stock purchase plans. You’ll also enjoy a comprehensive health benefits package, paid parental leave, PTO, and a commitment to work-life balance through additional perks like education benefits.

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Common Interview Questions for Product Marketing Manager - GTM, Blink, Blink
How do you approach developing omni-channel marketing strategies as a Product Marketing Manager?

When developing omni-channel marketing strategies, I prioritize understanding customer journeys and data insights. I collaborate with cross-functional teams to ensure that our targeting and messaging align with our overall business objectives, ensuring we reach audiences effectively across all platforms.

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Can you describe your experience leading a team of product marketers?

Leading a team of product marketers involves fostering a collaborative environment where creativity and strategic thinking thrive. I focus on mentoring my team members, encouraging professional development, and aligning our individual strengths with project goals to maximize overall team performance.

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What metrics do you find most useful for measuring success in product marketing?

I consider metrics like customer acquisition costs, return on investment, and conversion rates to be crucial. Additionally, tracking engagement metrics for marketing materials—like playbooks and case studies—helps gauge how effective our strategies are in communicating value to our target audiences.

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Tell me about a time when you had to handle a difficult stakeholder situation.

In a previous role, I encountered a stakeholder who was initially resistant to proposed product changes. I arranged a meeting to actively listen to their concerns and presented data-driven insights illustrating the benefits. By fostering open communication, I successfully gained their support and strengthened our working relationship.

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What is your process for creating a product marketing playbook?

Creating a product marketing playbook includes a thorough analysis of market needs and competitive landscape. I collaborate with both product and sales teams to understand product features and customer pain points. The final playbook focuses on actionable strategies and real-world applications to guide users in maximizing product effectiveness.

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How do you stay updated on trends in the advertising technology industry?

I stay updated on trends by regularly reading industry publications, attending webinars, and networking with other professionals. Additionally, I engage with industry thought leaders and participate in relevant online communities to exchange ideas and insights.

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Describe your approach to cross-functional collaboration.

My approach to cross-functional collaboration emphasizes open communication and mutual respect. I ensure all parties are involved from the onset of a project, establishing clear roles and responsibilities. I find that fostering collaborative relationships enhances innovation and leads to better overall outcomes.

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What role does data analysis play in your marketing strategies?

Data analysis plays a pivotal role in my marketing strategies, as it allows me to identify trends, preferences, and behavioral patterns. By leveraging data, I can make informed decisions that enhance targeted marketing efforts and align closely with customer needs.

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How do you ensure quality in the marketing materials produced by your team?

To ensure quality in marketing materials, I implement a review process that includes feedback loops and collaborative input. Additionally, I encourage my team to adhere to established brand guidelines and utilize tools that enhance consistency across all communications.

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What do you believe makes a compelling product narrative?

A compelling product narrative should resonate with your audience's emotions while clearly articulating the product's benefits. It must address customer pain points and present solutions engagingly and relatable, ensuring that the story’s delivery matches the audience’s tone and context.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 10, 2024

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