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Events and Retail Manager - Boston

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential.


SUMMARY: 


We are looking for an Event & Retail Manager to join our Capital Region leadership team! They will be leading and coaching a team of marketing representatives, and helping the team improve performance. This role is responsible for driving non-media lead generation and brand awareness locally through in-person experiential marketing.


PRIMARY RESPONSIBILITIES:


Recruiting, interviewing, hiring, and training new team members.

In-field coaching. 

Manages department calendar - includes negotiating with event sponsors and outside vendors to procure space for events.

Oversees participation in events, sponsorship, retail partnerships and creation of lead-gen opportunities.

Expense and P&L management of Events & Showroom; controls spend within budget.

Collaborates with internal partners such as Sales, Inside Sales, Talent Acquisition, HR & Finance

Communicates results and strategy with management.


QUALIFICATIONS AND SKILLS:


Bachelor's degree in marketing/communications or equivalent demonstrated skills and abilities

3-5 years’ experience in sales/marketing, planning events and/or managing sales/retail teams.

Strong leadership skills

Ability to think strategically, with strong project management skills, including attention to detail.

Strong verbal and written communication skills

Ability to self-manage resources (time & budget) to achieve objectives.

Ability to analyze effectiveness of events, sponsorships, and local programs.

Ability to understand role of marketing communications, sales promotion, and advertising.

Demonstrated ability with MS Office suite.

 

CULTURE AND BENEFITS: 


“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook. 


Benefits include, and are not limited to: 


Medical/Dental/Vision/Life Insurance  

Health Savings Account contributions  

Paid holidays plus PTO  

401(k) plan & contributions  

Professional development and tuition reimbursement opportunities  

Charity contributions 

Nationwide career opportunities 

We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. 


Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $65,000 - 71,000 plus incentive.


Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.


Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws


Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.


At this time, we are not sponsoring candidates for work authorization in this position. Should you independently secure work authorization, please consider reapplying to this position.


Average salary estimate

$68000 / YEARLY (est.)
min
max
$65000K
$71000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Events and Retail Manager - Boston, Andersen Corporation/Renewal by Andersen

At Renewal by Andersen, we're on the lookout for a passionate and driven Events and Retail Manager to join our Capital Region leadership team in Northborough, Massachusetts! If you're excited about leading a talented group of marketing representatives and have a knack for improving team performance, this role is a great fit for you. Your mission will be to boost our brand's visibility through exciting in-person events and innovative experiential marketing strategies that resonate with our local community. You'll be involved in recruiting and training new team members while providing in-field coaching to ensure everyone excels in their roles. Along with managing the calendar, you’ll negotiate with sponsors and vendors to secure prime event locations and explore partnerships that generate leads. Strong financial acumen is key, as you'll oversee the budget and P&L for Events and Showroom initiatives. If you possess a Bachelor’s degree, have 3-5 years of experience in sales or marketing, and boast strong leadership and project management skills, we can’t wait to see how you will contribute to our vibrant workplace culture. At Renewal by Andersen, our commitment to diversity and inclusion shines through in everything we do, ensuring that every team member is valued and empowered to reach their full potential. Join us, and let’s make an impact together as we push the boundaries of what’s possible in the window and door industry!

Frequently Asked Questions (FAQs) for Events and Retail Manager - Boston Role at Andersen Corporation/Renewal by Andersen
What are the main responsibilities of the Events and Retail Manager at Renewal by Andersen?

The Events and Retail Manager at Renewal by Andersen will lead a team of marketing representatives, focusing on boosting local brand awareness through in-person events and experiential marketing. This role involves recruiting, hiring, and training team members, negotiating with sponsors, managing the department calendar, overseeing events, and controlling the budget and P&L for the Events and Showroom.

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What qualifications are required for the Events and Retail Manager position at Renewal by Andersen?

Candidates for the Events and Retail Manager role at Renewal by Andersen should possess at least a Bachelor’s degree in marketing or communications, along with 3-5 years of experience in sales and marketing, event planning, or managing sales and retail teams. Strong leadership abilities, strategic thinking, project management skills, and excellent verbal and written communication skills are essential.

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How does Renewal by Andersen support the professional growth of its Events and Retail Manager?

Renewal by Andersen prioritizes the personal and professional growth of its team members, including the Events and Retail Manager. The company offers extensive training, professional development opportunities, and tuition reimbursement, ensuring that employees can continually enhance their skills and advance in their careers.

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What kind of events will the Events and Retail Manager oversee at Renewal by Andersen?

The Events and Retail Manager at Renewal by Andersen will oversee a variety of events aimed at increasing brand visibility and generating leads, including sponsorships, retail partnerships, and community engagements. These events will be designed to connect with potential customers and promote the brand effectively.

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What is the expected salary range for the Events and Retail Manager role at Renewal by Andersen?

The expected salary for the Events and Retail Manager at Renewal by Andersen ranges from $65,000 to $71,000, along with potential incentives and profit-sharing opportunities. Specific compensation details can be provided by the recruiter during the hiring process.

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Common Interview Questions for Events and Retail Manager - Boston
Can you describe your experience with managing events in a retail environment?

In answering this question, share specific examples of events you’ve managed in a retail setting, detailing your role in planning, execution, and measuring success. Highlight your organizational skills and how you coordinated different teams to ensure seamless execution.

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How do you ensure effective communication within your team?

It's important to emphasize your leadership style. Discuss tools and strategies you use to facilitate open communication, such as regular team meetings, check-ins, and collaborative platforms. Providing concrete examples can illustrate your approach.

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What strategies do you use for lead generation through events?

Talk about the creative and practical strategies you've implemented to generate leads from past events. Consider discussing tailored marketing materials, engaging activities, or follow-up processes that converted event attendees into quality leads.

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How do you handle budgeting for events?

Discuss your approach to managing event budgets, including how you allocate funds, track expenses, and ensure you stay within budget constraints. Providing examples of tough budgeting decisions can demonstrate your financial acumen.

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Can you share a challenging situation you faced while organizing an event and how you resolved it?

Relate a specific challenge you encountered, whether it was logistical issues, last-minute changes, or team dynamics. Emphasize your problem-solving skills and how you kept the event on track despite obstacles.

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What do you think are the key qualities of a successful Events and Retail Manager?

Focus on qualities such as strong leadership, excellent organizational skills, creativity, adaptability, and effective communication. You can back this up with examples of how these qualities contributed to your success in previous roles.

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How do you assess the effectiveness of an event?

Details on how you measure event success are key here. Discuss metrics like attendee feedback, lead conversions, ROI, and overall engagement levels, and highlight methods you use to gather and analyze this data.

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What role does teamwork play in successful event management?

Here, emphasize the importance of collaboration. Share your philosophy on building team dynamics, including how you encourage participation and leverage diverse skills within your team to achieve common goals.

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How do you stay updated on industry trends in event marketing?

Mention resources such as industry publications, networking events, and professional development courses you attend to stay informed. Demonstrating your proactive approach underscores your commitment to excelling in your position.

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Why do you want to work with Renewal by Andersen as the Events and Retail Manager?

This is your chance to express your alignment with the company's values. Discuss your admiration for the brand's commitment to innovation and diversity, and how you see yourself contributing to their mission and success.

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Headquartered in Bayport, Minnesota, Andersen Corporation is an international window and door manufacturing enterprise.

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Full-time, on-site
DATE POSTED
March 22, 2025

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