Growth Marketing Manager

The Growth Marketing Manager at Brightwheel is pivotal in developing and implementing strategies aimed at customer acquisition and conversion. You'll be responsible for the entire growth marketing cycle, including analyzing data to guide decision-making, optimizing the sales funnel to drive conversions, and collaborating with sales, marketing, and operations teams. Your role is essential in enhancing Brightwheel’s impact in the early education space.

To succeed as a Growth Marketing Manager at Brightwheel, candidates should have 4-5 years in marketing, with at least 2 years of experience in growth marketing at a fast-paced SaaS startup. Strong analytical skills, a proven record of successful growth initiatives, and the ability to partner effectively with sales and operations teams are essential. A growth mindset and familiarity with tools like Salesforce and HubSpot will also set you up for success.

Brightwheel is dedicated to the professional growth of its employees, including the Growth Marketing Manager. The company encourages a culture of testing and learning, providing opportunities to experiment with various marketing strategies. As you lead growth initiatives, you will gain valuable insights and experiences that will help advance your career. Plus, you'll have the chance to own equity in the company, making your contributions even more rewarding.

As the Growth Marketing Manager at Brightwheel, you will utilize an array of B2B marketing tools such as Salesforce, HubSpot, Twilio, and ChiliPiper to optimize your marketing efforts. Familiarity with Google Analytics for performance tracking and A/B testing platforms will also be essential as you analyze data and iterate on your strategies to drive conversion.

Brightwheel offers a fully remote work environment, allowing the Growth Marketing Manager to enjoy significant flexibility and work-life balance. Additionally, the company provides generous paid time off, wellness stipends, and supportive parental leave policies, ensuring that team members can recharge and maintain personal wellness while contributing to the company’s mission.

When asked about customer acquisition strategies, you can discuss various funnel optimization techniques, A/B testing for the website, and how you would leverage data analytics tools to measure user engagement and campaign success to optimize your approach continuously.

Sharing a specific case where you developed and executed a growth initiative will showcase your experience. Discuss the context, your approach, the tools used, and the measurable results, focusing particularly on how your actions drove conversions and growth.

Discuss your method for data analysis, mentioning the specific tools you're familiar with and how you've previously used data to identify trends, understand customer behavior, and guide marketing strategies in your past roles.

Collaboration is key in a growth marketing role. You might explain how you would set up regular communication, joint meetings, and shared goals with the sales team to ensure strategies align, allowing for a smoother customer journey from marketing to sales.

Emphasize the importance of tracking key performance indicators (KPIs) such as conversion rates, demo requests, customer acquisition costs, and overall ROI of marketing campaigns. Explain how these metrics provide insight into the effectiveness of strategies and guide future initiatives.

Provide a brief overview of any past experience where you successfully optimized conversion funnels, including specific methodologies you've adopted (like user testing, landing page optimization) and the outcomes achieved through your efforts.

A/B testing is critical for validating hypotheses about audience behavior and preferences. Discuss how you’ve used A/B testing to improve landing pages, email campaigns, or other marketing assets to increase engagement and conversion rates.

Mention your commitment to continuous learning through industry publications, webinars, courses, or professional networks. Highlight how staying informed allows you to adopt and adapt best practices, helping you stay ahead in a fast-evolving marketing landscape.

Lay out how you would assess current marketing efforts, identify growth opportunities based on data analysis, outline goals, and then devise a multi-channel strategy that aligns with both customer needs and business objectives.

Describe initial actions such as conducting a thorough review of existing marketing efforts, key metrics, and customer feedback, followed by engaging with the sales and operations teams to understand their insights and collaboratively create a growth strategy aligned with Brightwheel’s mission.