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Marketing Strategist - job 1 of 2

**This position requires you to work out of our Evansville office.**

About Townsquare Media:

Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our local media assets include 354 radio stations and more than 400+ local websites in 74 U.S. Markets, including local Evansville brands 99.5 WKDQ, My 105.3 WJLT, 103 GBF, News Talk 1280 WGBF-AM, and KISS 106.

About the Marketing Strategist Opportunity:

We’re looking to build out a team of driven individuals to join our dynamic and competitive work environment that fosters success, training, development, and unlimited growth and earning potential. As a vital member of our sales team, your role is to bring our media solutions to the Evansville market and beyond Your responsibilities include identifying and qualifying prospects, conducting comprehensive needs analyses, creating successful marketing strategies, new clients, and fostering long term relationships.

Responsibilities:

  • Prospect, qualify and secure new clients using our proprietary data and analytics
  • Using your influencing and relationship-building skills, you provide world class client service, research, and market analysis to create a successful campaign for our clients
  • Diversifying our clients’ solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Socia, Business Management Platforms etc.)
  • Build and maintain close working relationships with internal teams to identify upsell and cross sell opportunities
  • Working hands-on with your Director of Sales, Digital Solutions Manager, and Market President to set and exceed sales goals

Qualifications:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

Benefits:

  • Competitive base salary with UNCAPPED commission plan
  • 3 weeks PTO
  • 9 paid holidays (including 2 personal/floating holidays)
  • Volunteer Time Off
  • Health, Dental, and Vision Insurance
  • Pet Insurance
  • 401(K) Retirement Plan with Company Match
  • Employee Stock Purchase Plan
  • Company-provided laptop
  • Comprehensive training and growth opportunities
  • Unlimited growth potential in a dynamic work environment

About Us

Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.comWJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.comTasteofCountry.comUltimateClassicRock.com, and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

 

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What You Should Know About Marketing Strategist, Townsquare Media

Welcome to Townsquare Media, where we are excited to announce our opening for a Marketing Strategist in Evansville, IN! We are a leading media, entertainment, and digital marketing solutions company, and we are looking for passionate individuals ready to grow with us. As a Marketing Strategist, you’ll play an essential role in our sales team, responsible for delivering innovative media solutions to the Evansville market and beyond. Your day-to-day will involve engaging with potential clients, conducting detailed needs analyses, and crafting tailored marketing strategies that truly resonate. You’ll be using our proprietary data and analytics to prospect and secure new clients while leveraging your exceptional relationship-building skills to provide world-class client service and create successful campaigns. Plus, you'll enjoy the thrill of collaborating with our Director of Sales and other internal teams to explore upsell and cross-sell opportunities. If you have a proven track record in sales, a competitive spirit, and excellent communication skills, we want you on our team! We offer an uncapped commission plan along with 3 weeks of PTO, health benefits, and ample growth opportunities in a vibrant, supportive work environment. Join us at Townsquare Media, and let’s achieve great things together!

Frequently Asked Questions (FAQs) for Marketing Strategist Role at Townsquare Media
What are the responsibilities of the Marketing Strategist at Townsquare Media?

The Marketing Strategist at Townsquare Media is responsible for prospecting and securing new clients, conducting comprehensive needs analyses, and developing tailored marketing strategies. This role involves utilizing proprietary data to create campaigns that resonate in the Evansville market and beyond, while also building lasting client relationships.

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What qualifications do I need to become a Marketing Strategist at Townsquare Media?

To qualify for the Marketing Strategist position at Townsquare Media, candidates should have at least 2 years of sales experience and a proven track record of meeting sales goals. Strong analytical and communication skills are also essential, alongside a BA/BS degree preferred, making you a great fit for our dynamic team.

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What benefits does a Marketing Strategist at Townsquare Media receive?

As a Marketing Strategist with Townsquare Media, you will enjoy a competitive base salary with uncapped commission potential, 3 weeks of PTO, paid holidays, health insurance, and a 401(K) plan with company match. We also offer comprehensive training and unlimited growth potential within a supportive work environment.

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How does the Marketing Strategist role at Townsquare Media contribute to company success?

The Marketing Strategist role is crucial at Townsquare Media as it drives client acquisition and retention. By identifying prospects, analyzing market needs, and delivering impactful marketing strategies, the Marketing Strategist helps expand our client base, enhance our brand presence, and contribute significantly to overall sales growth.

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What kind of team environment can a Marketing Strategist expect at Townsquare Media?

At Townsquare Media, the Marketing Strategist will thrive in a dynamic and competitive environment that fosters collaboration, creativity, and success. You will work closely with various internal teams, allowing for a rich exchange of ideas and support to meet your sales goals.

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Common Interview Questions for Marketing Strategist
Can you describe your experience in developing marketing strategies?

When answering this question, focus on specific campaigns you've worked on, the strategies you implemented, and the quantifiable results achieved. It’s important to highlight any tools or data analytics methods you used, as these are crucial in the Marketing Strategist role at Townsquare Media.

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How do you handle competition when acquiring new clients?

Discuss your approach to differentiating your offerings from competitors. Highlight your understanding of client needs and how you build relationships to win trust, which can set you apart as a Marketing Strategist in a competitive landscape.

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What is your process for identifying client needs?

Talk about your techniques for conducting comprehensive needs analyses, such as interviews, surveys, or market research. Emphasizing your analytical skills and client-focused mindset will resonate well for the Marketing Strategist position.

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How do you measure the success of a marketing campaign?

Explain the metrics you believe are essential, such as ROI, engagement rates, and client feedback. Providing specific examples of past campaigns and the quantitative outcomes achieved will showcase your expertise and results-oriented approach.

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Describe a time you exceeded sales goals. What was the strategy?

Share a detailed account of a specific sales goal you surpassed. Describe the strategy you used, the obstacles you faced, and how you overcame them, thereby demonstrating your success and determination as a Marketing Strategist.

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How do you prioritize and manage your time while handling multiple clients?

Discuss your organizational skills and time management strategies, such as using tools or systems that help you stay on track. This is particularly relevant for a Marketing Strategist at Townsquare Media, where managing multiple campaigns is essential.

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What role does digital marketing play in your strategies?

Highlight how crucial digital marketing is in today's landscape, mentioning specific digital tactics like SEO, SEM, and social media marketing. Your ability to integrate digital solutions into your strategies will align well with the Marketing Strategist role.

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How do you foster long-term relationships with clients?

Emphasize your relationship-building skills. Discuss specific methods you use to maintain communication, deliver consistent value, and check in on your clients’ evolving needs, thus reinforcing your fit for the Marketing Strategist position.

Join Rise to see the full answer
What tools or software do you find essential for a Marketing Strategist?

Mention key tools relevant to marketing analytics, project management, and client engagement—tools like CRM platforms or data analytics software that you are proficient in, showing you're prepared to hit the ground running at Townsquare Media.

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Why do you want to work as a Marketing Strategist for Townsquare Media?

Demonstrate your enthusiasm for the company and the role. Talk about how Townsquare Media's goals and values align with your career aspirations and how you believe you can contribute positively to the team and the market.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

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Full-time, on-site
DATE POSTED
March 23, 2025

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