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Growth Marketing Associate

Anrok is pioneering the way in addressing a crucial challenge for businesses worldwide: navigating the complex realm of sales tax and VAT. As tax regulations continue to change and become more intricate, companies require a dependable and automated solution to manage risk and ensure global compliance doesn’t become a drag on their revenue. Anrok’s cutting-edge platform seamlessly integrates with various billing and payment systems, streamlining sales tax monitoring, registration, reconciliation, and filing across multiple jurisdictions.

We're rapidly growing after our Series B and seeking a talented Growth Marketing Associate to join our team. The ideal candidate has 3-5 years of experience managing paid advertising campaigns, ideally for a B2B SaaS business. You will be responsible for developing and executing performance marketing strategies that drive measurable growth, customer acquisition, and revenue generation.

In this role, you will:

  • Manage day-to-day execution of paid acquisition campaigns across channels (Google Ads, LinkedIn, CTV, podcasts, newsletters, etc.), including campaign setup, budget pacing, and creative testing

  • Build and maintain performance dashboards, analyze campaign metrics, and prepare weekly/monthly reports on key growth metrics and learnings

  • Coordinate with creative team on asset requirements, trafficking ads, and ensuring proper tracking implementation

  • Own outbound email marketing campaigns from start to finish, including list segmentation, template creation, delivery scheduling, and performance analysis

  • Optimize campaigns based on performance data and A/B testing. Support overall testing strategy by implementing tests, documenting insights and learnings, reporting, and sharing across teams.

  • Assist with campaign forecasting, budget planning, and performance projections

  • Maintain organized documentation of campaign structures, creative assets, and historical performance

What excites us:

  • A data-driven marketer with strong campaign execution and analytical skills. You have hands-on experience managing paid campaigns and consistently use performance data to improve results.

  • An organized project manager who can handle multiple campaigns effectively. You have experience coordinating marketing campaigns across channels while maintaining careful attention to budgets, tracking, and deadlines.

  • A clear communicator who can translate campaign performance into actionable insights. You're comfortable building reports, explaining test results, and making recommendations to stakeholders.

  • A well-rounded marketer who combines technical and creative understanding. You know how to operate digital marketing platforms effectively and have good judgment about what messaging resonates with different audiences.

What we offer:

  • The equity upside of an early-stage startup with the product-market fit of a later-stage company.

  • Lunches and snacks for those working out of our San Francisco office.

  • Medical, dental, and vision insurance covered 100%.

  • One Medical membership covered, flexible sick benefits and more.

  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

  • One Medical annual membership.

  • Annual team offsites and in-person opportunities around our growing Anrok hubs

  • Home office setup stipend to ensure you have the equipment you need to thrive at work

For employees based in the San Francisco Bay Area, we follow a hybrid model where we come into the office 3 days a week to collaborate in person.

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Average salary estimate

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What You Should Know About Growth Marketing Associate, Anrok

If you're ready to jump into the exciting world of digital marketing, Anrok has an incredible opportunity for you! We're on the lookout for a skilled Growth Marketing Associate to help us tackle the complexities of sales tax and VAT compliance for businesses worldwide. We're not just trying to keep up; we're redefining how companies manage tax regulations with our innovative platform. As our Growth Marketing Associate, you'll play a crucial role in driving our expansion after our Series B funding. With 3-5 years of hands-on experience in managing paid advertising campaigns, particularly in the B2B SaaS sphere, you’ll thrive in this dynamic position. Your daily tasks will include executing paid acquisition campaigns across channels like Google Ads and LinkedIn, analyzing campaign metrics, and fine-tuning strategies to ensure maximum growth. You'll collaborate closely with the creative team to deliver compelling content while managing all aspects of outbound email marketing campaigns. Your data-driven mindset will shine as you optimize our advertising efforts based on performance, making you an essential part of our team. If you’re an organized project manager with a knack for effective communication and a balance of technical and creative skills, you’ll fit right in at Anrok. Join us as we create a more efficient future for businesses everywhere!

Frequently Asked Questions (FAQs) for Growth Marketing Associate Role at Anrok
What are the primary responsibilities of a Growth Marketing Associate at Anrok?

The Growth Marketing Associate at Anrok will be responsible for managing the execution of various paid acquisition campaigns, analyzing performance metrics, collaborating with the creative team, and executing outbound email marketing campaigns. This role involves leveraging analytics to drive growth strategies effectively and ensuring that campaigns meet budgetary and performance expectations.

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What qualifications do I need to apply for the Growth Marketing Associate position at Anrok?

To be considered for the Growth Marketing Associate position at Anrok, candidates should have 3-5 years of experience in managing paid advertising campaigns, preferably in a B2B SaaS environment. Strong analytical and project management skills, along with a data-driven mindset, are essential. Familiarity with digital marketing platforms and campaign execution techniques will give candidates an edge.

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How does the Growth Marketing Associate utilize data at Anrok?

The Growth Marketing Associate at Anrok will regularly analyze performance data from various campaigns and utilize insights gained from A/B testing to optimize strategies. This data-driven approach allows the associate to make informed decisions that enhance campaign performance and maximize customer acquisition efforts.

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What tools might a Growth Marketing Associate at Anrok use?

In their role at Anrok, the Growth Marketing Associate may use a variety of tools including Google Ads and LinkedIn for paid campaigns, as well as analytics platforms for tracking performance metrics. Familiarity with email marketing platforms and reporting tools will also be advantageous for executing and analyzing campaigns efficiently.

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What opportunities for professional development will I have as a Growth Marketing Associate at Anrok?

Anrok values the development of its employees and offers an annual learning and development stipend for books, online courses, and conferences. This provides the Growth Marketing Associate with the chance to enhance their skills, stay updated on the latest marketing trends, and share insights with a curious and collaborative team.

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Common Interview Questions for Growth Marketing Associate
Can you describe your experience managing paid advertising campaigns?

When answering this question, focus on specific campaigns you've managed, the tools you used, and the results achieved. Highlight any learning experiences and how you applied data analysis to improve campaign performance.

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How do you prioritize tasks when managing multiple campaigns?

Discuss time management strategies, such as using project management tools or prioritizing tasks based on deadlines and impact. Provide an example of a situation where you successfully managed competing priorities.

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What metrics do you consider most important when analyzing campaign performance?

Emphasize key performance indicators (KPIs) relevant to growth marketing, such as customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rates. Explain how you’ve used these metrics to inform your marketing strategies.

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Can you provide an example of a successful marketing campaign you've worked on?

Share details about a particular campaign, discussing your role, the objectives, the execution, and the outcomes. Highlight what worked well and any challenges that were overcome.

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How do you stay updated on trends in digital marketing?

Mention various resources you follow, such as industry blogs, webinars, and conferences. Discuss how staying informed helps you adapt strategies and apply new insights to your campaigns.

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What role does creativity play in digital marketing?

Discuss the importance of creativity in crafting compelling messages and ads. Highlight examples of how creative thinking has led to successful campaign innovations in your experience.

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Describe your approach to A/B testing in marketing campaigns.

Explain your systematic method for A/B testing, including hypothesis formation, test design, implementation, and analysis. Provide an example of a test you've conducted and the insights gained.

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How do you ensure effective communication with team members during a marketing project?

Talk about your preferred communication methods—be it regular check-ins, project management software, or collaborative meetings. Mention a time when clear communication helped achieve project success.

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What strategies do you use for budget management in marketing?

Discuss your experience monitoring campaign expenses, adjusting allocations based on performance, and forecasting future budgets. Provide an example illustrating your success in budget management.

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How would you define success in the role of Growth Marketing Associate at Anrok?

Frame your response to highlight measurable outcomes, such as increased customer acquisition rates, improved ROI on campaigns, and enhanced team collaboration. Indicate that success also includes learning from failures.

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Full-time, hybrid
DATE POSTED
December 6, 2024

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