Growth Marketing Manager

At Mainshares, the Growth Marketing Manager is responsible for identifying and activating new SMB equity investors through innovative marketing strategies. From handling end-to-end campaigns to optimizing conversion funnels, this role is crucial in scaling our investor community from 500 to over 10,000 members.

To be considered for the Growth Marketing Manager role at Mainshares, you should have 5+ years of experience in growth marketing or demand generation, ideally within venture-backed startups in SaaS, fintech, or traditional finance. Strong analytical skills and proficiency in marketing tools are essential.

The Growth Marketing Manager at Mainshares plays a vital role in achieving our mission by effectively increasing the number of accredited investors, ultimately supporting the transfer of wealth and the sustainability of small businesses across the country through strategic marketing initiatives.

The Growth Marketing Manager will employ a variety of marketing strategies including performance marketing, SEO, social media campaigns, and lifecycle marketing to acquire and activate investors, ensuring a hands-on approach from ideation to execution.

While prior experience in fintech is preferred for the Growth Marketing Manager role at Mainshares, what’s more important is your ability to demonstrate success in scaling user or investor bases through innovative marketing and partnership strategies across industries.

In the Growth Marketing Manager position at Mainshares, you’ll work with various tools such as Segment and Hubspot for tracking performance, building funnels, and executing comprehensive marketing campaigns that deliver measurable results.

Mainshares promotes a fast-paced, high-growth culture that encourages experimentation and flexibility. As a Growth Marketing Manager, you will thrive in an environment that values iterative approach and innovative thinking to achieve ambitious marketing goals.

To scale the investor base at Mainshares, I would begin by conducting thorough market research to identify potential investor segments, then develop targeted campaigns focused on those audiences. I would implement data-driven strategies, including performance marketing and referral partnerships, to effectively reach and convert leads into activated investors.

My experience with lifecycle marketing includes crafting strategic campaigns that guide potential investors through the buying journey, from awareness to activation. I prioritize understanding customer segmentation and behavior to create personalized messaging that resonates and engages effectively.

I consider metrics such as customer acquisition cost (CAC), conversion rates, engagement levels, and overall return on investment (ROI) as essential. These metrics provide valuable insights into campaign effectiveness and areas that may need optimization.

I stay updated by regularly reading industry blogs, participating in webinars, and following thought leaders on social media. Engaging in professional networks and attending marketing conferences are also great ways to keep informed about evolving trends and technologies.

One successful campaign involved targeted email marketing that segmented our audience based on interests. By sending tailored content and promotions, we achieved a remarkable engagement rate and significantly increased our investor activation numbers—validating the importance of personalized marketing.

Handling failure involves analyzing the data to understand what went wrong, conducting debrief sessions with the team, and applying the learnings to future campaigns. I believe that each failure presents an opportunity for growth and refinement of our strategies.

I prefer tools like Google Analytics for website performance tracking, Hubspot for managing email marketing and customer relationships, and Segment for tracking user behavior and data integration across channels. These tools provide comprehensive insights into campaign effectiveness.

I prioritize initiatives based on their potential impact on our business goals, resource availability, and alignment with our overall marketing strategy. I focus on data-driven decision-making to assess which initiatives are likely to yield the best results.

Content is a cornerstone of growth marketing as it attracts, engages, and retains customers. High-quality, relevant content fosters trust and authority, guiding potential investors through their decision-making journey while demonstrating the value of our offerings.

I’m excited about the opportunity at Mainshares because I resonate with your mission to support small businesses during a pivotal wealth transfer phase. I am passionate about growth marketing and believe my experience aligns well with the objectives of the role and the vision of the company.