Sr Director, Marketing Technology Platforms

The Senior Director of Marketing Technology Platforms at Ansira is responsible for serving as the primary technical liaison among client stakeholders and technical teams. This role involves leading the implementation of multi-channel MarTech solutions, managing client relationships, and ensuring data integration across various marketing platforms.

To apply for the Senior Director, Marketing Technology Platforms position at Ansira, you should have over 10 years of experience in MarTech, strong communication skills, and a background in data management and integration. A Bachelor's degree in Computer Science or a related field is also required.

This role is pivotal in shaping client relationships as the Senior Director of Marketing Technology Platforms at Ansira acts as a trusted advisor. You'll lead client meetings, address challenges proactively, and clear up complex technical concepts, ensuring clients feel supported and informed throughout their marketing technology journey.

As the Senior Director of Marketing Technology Platforms at Ansira, you will oversee diverse projects involving the integration and optimization of marketing technology, including Customer Data Platforms, Marketing Automation tools, and more, ensuring tailored solutions that enhance client performance.

Success in this role requires a blend of technical expertise, strategic thinking, and exceptional communication abilities. The ideal candidate will also possess project management acumen and a proactive approach to identifying opportunities and resolving client issues.

In discussing my experience with multi-channel marketing strategies, I would highlight specific campaigns I've led that utilized various channels, including email, SMS, and digital media. I would emphasize the importance of integrated messaging and how each platform fits into the overall customer journey.

I ensure to break down complex technical concepts by using analogies and visual aids that relate to the client’s existing knowledge. This ensures they can grasp the material without feeling overwhelmed and fosters a collaborative discussion.

My approach involves thoroughly understanding the client's current infrastructure and identifying key data points necessary for effective marketing practices. Collaboration with engineers is crucial to ensure that data flows seamlessly across platforms.

I tackle project scoping and estimation by assessing the client's needs and mapping out a timeline and resource allocation to align with those requirements. I prioritize clear communication to ensure all stakeholders are on the same page.

An example would be when a client was hesitant to adapt to new technologies. I took the initiative to schedule a meeting, illustrating the value of innovation and sharing case studies of successful implementations, which ultimately turned their perspective around.

I have extensive experience with platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, and various Customer Data Platforms. I am knowledgeable about both their functionalities and limitations, which allows me to suggest effective solutions.

I foster team collaboration through regular check-ins and project updates, utilizing collaborative tools for real-time communication. Encouraging feedback and recognizing contributions helps strengthen teamwork.

I find the advancements in artificial intelligence extremely exciting, particularly how they enhance personalization and customer insights, allowing marketers to create more effective campaigns tailored to individual needs.

I prioritize tasks based on project timelines, client impact, and urgency. Utilizing project management tools helps me keep track of deliverables and allocate resources effectively while ensuring clear communication with clients.

I believe my extensive background in marketing technology, combined with my strategic thinking and interpersonal skills, makes me an ideal fit for this role. I am passionate about leveraging technology to enhance client relationships and deliver outstanding results.