Growth Manager (f/m/d)

As a Growth Manager at Sunday, your key responsibilities include managing user acquisition channels, optimizing monetization and creative performance, and collaborating with Product teams to enhance engagement. You'll also analyze marketing creatives, monitor user lifetime value (LTV), and maintain productive communication with ad network account managers.

To apply for the Growth Manager position at Sunday, you should have at least one year of experience in mobile performance marketing, preferably in the gaming sector. A strong understanding of user acquisition key performance indicators (KPIs), mobile marketing technologies, and campaign management will give you the edge in this role.

The Growth Manager plays a crucial role at Sunday by driving user acquisition and monetization strategies, which are vital for game success. By continually optimizing marketing efforts and enhancing player engagement, you'll help maximize business value and bolster our games' market performance.

Yes, Sunday is committed to the professional development of its Growth Managers. You will have access to courses and training that are directly aligned with your career aspirations, allowing you to continually enhance your skills and advance your career.

At Sunday, you can expect a dynamic and supportive work culture that values collaboration, creativity, and well-being. With flexible working hours, a dog-friendly office, and various health initiatives, our team is encouraged to maintain a healthy work-life balance while being empowered to innovate and grow.

In answering this question, emphasize your understanding of identifying target audiences, setting clear KPIs, and experimenting with different tactics to optimize user acquisition. Highlight your experience with analytics tools and how you utilize data to inform your strategies.

Discuss key metrics like user acquisition cost (UAC), lifetime value (LTV), return on investment (ROI), and engagement rates. Express your ability to analyze these metrics to assess campaign effectiveness and make informed adjustments.

Share a specific example that showcases your ability to conceptualize, execute, and analyze a marketing campaign. Emphasize the challenges you faced, your solutions, and the results achieved, focusing on how this experience applies to the Growth Manager role.

Discuss your methods for staying informed, such as following industry blogs, participating in webinars, attending conferences, or being active in professional networks. Emphasize your commitment to continually learning and how this benefits your role as a Growth Manager.

Outline a structured approach: first, analyze the data to identify where the campaign is falling short, then determine potential changes or optimizations. Discuss your ability to pivot strategies based on data insights and how you communicate this to stakeholders.

Explain the significance of creative content in capturing user attention and driving engagement. Highlight your experience collaborating with creatives to develop compelling ad materials that resonate with target audiences effectively.

Talk about your method for evaluating features based on potential business impact, user feedback, and strategic objectives. Discuss your ability to collaborate with Product teams to ensure alignment on priorities that drive growth.

Mention the specific tracking and analytics tools you’re proficient in, such as mobile measurement partners (MMPs) or data visualization software. Make sure to speak about how these tools help you measure performance and refine your marketing efforts.

Explain your perspective on user segmentation and its role in personalizing marketing efforts. Discuss how segmenting users based on demographics, behavior, and preferences can help improve targeting and maximize lifetime value.

Illustrate your collaborative spirit by discussing specific instances where you partnered with other teams (like Product, Creatives, or Data Analytics) to achieve shared goals. Emphasize communication skills and the importance of alignment in driving successful strategies.