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Paid Social Media Specialist - job 2 of 2

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Fast Facts

Ascend Learning is seeking a Paid Social Media Specialist to drive growth in channel performance and revenue impact through the development and management of paid social campaigns. The ideal candidate will collaborate with various teams to enhance marketing efforts in a values-driven, innovative environment.

Responsibilities: Develop, optimize, and maintain paid social media campaigns; manage budgets; analyze campaign performance; collaborate with organic social and influencer marketing teams.

Skills: 3+ years managing Meta and LinkedIn paid media campaigns; certifications in digital marketing; strong analytical skills; ability to collaborate effectively.

Qualifications: Bachelor's degree preferred; certifications in Meta and LinkedIn marketing solutions; background in organic social media is a plus.

Location: Hybrid schedule with presence required in Leawood, Kansas, or Burlington, MA; remote candidates considered within the USA.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $55,000 - $80,000.

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

Ascend Learning leads the way in innovation and solution creation to improve outcomes and deliver results for students, educators, and healthcare workers in the ever-changing field of healthcare. We offer advanced resources that drive nursing success, empower front-line certified allied health workers, help physicians pass boards and stay current, and provide education management tools for medical education programs.

WHAT YOU'LL DO

In this role as a Paid Social Media Specialist, you will develop, optimize, and maintain paid social media campaigns across Ascend brands to drive growth in channel performance and revenue impact. You will work collaboratively with paid media managers and other paid media specialists in support of product marketing plans and their corresponding paid media plans.

WHERE YOU’LL WORK

This position will work a hybrid schedule from our Burlington, MA or Leawood, KS office location. Remote candidates will be considered within the United States.

HOW YOU’LL SPEND YOUR TIME

Campaign Creation and Setup
Interpret briefs and other instructions to develop, optimize, and maintain paid social campaigns
Collaborate on the creative process to get assets created for paid social campaigns
Collaborate with organic social team to build out cross-channel campaigns and support organic social efforts
Collaborate with Influencer Marketing to get User Generated Content (UGC) content for Paid Social Ads
Campaign Management
Allocate and manage budgets to maximize ROI based on paid media plans under direction of paid media managers
Provide recommended tactical plans for campaigns to reach brand goals, set up and report on A/B testing
Reporting, Research and Optimization
Collect and analyze campaign performance data regularly to provide insightful updates.
Proactively upskill and remain informed about the latest trends, tools, and best practices in SEM, providing recommendations of how to increase effectiveness through campaign, platform, or content strategies
Collect competitor research and provide analysis and recommendations based on the market

WHAT YOU'LL NEED

Bachelor's degree preferred
3+ years hands-on-keyboard experience creating and managing Meta and LinkedIn paid media campaigns; additional paid social experience preferred
Meta Certified Digital Marketing Associate, Meta Certified Media Buying Professional, or comparable experience and certification required; LinkedIn Marketing Solutions Fundamentals Certification, or comparable experience and certification required
Background in organic social media and/or paid search preferred
Identify new opportunities within assigned campaigns and articulate use case to manager
Assess and interpret data to optimize campaigns and make recommendations for campaign improvement
Using good judgment, distribute campaign budgets increase ROAS and other KPIs based on changes in campaign, keyword, and copy performance, seasonality, and inventory competition
Proactive, results-oriented individual
Ability to collaborate effectively and work independently
Strong written and verbal communications skills
Interpret, formulate and visualize data
Ability to analyze campaign performance and make data-based decisions for optimization and future recommendations of paid media campaigns

BENEFITS

Flexible and generous paid time off
Competitive medical, dental, vision and life insurance
401(k) employer matching program
Parental leave
Wellness resources
Charitable matching program
Hybrid work
On-site workout facilities (Leawood, Gilbert, Burlington)
Community outreach groups
Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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Average salary estimate

$67500 / YEARLY (est.)

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$55000K

$80000K

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What You Should Know About Paid Social Media Specialist, Ascend Learning

Are you a passionate social media guru with a knack for strategy and creativity? Ascend Learning is looking for a Paid Social Media Specialist who can drive channel performance and boost revenue through expertly crafted paid social campaigns. In this role, you will collaborate with a vibrant team to shape our marketing efforts in a supportive, innovative environment. You'll have the opportunity to develop, optimize, and maintain campaigns across various platforms, chiefly Meta and LinkedIn, while managing budgets and analyzing performance metrics. Your analytical skills will shine as you gather insights and recommend improvements to enhance effectiveness. If you love working both independently and in a team, you’ll thrive here! A bachelor’s degree is preferred, alongside at least three years of experience managing paid media campaigns, and relevant digital marketing certifications will give you a leg up. As part of this dynamic role, you’ll also collaborate with the organic social media and influencer marketing teams to create cohesive, cross-channel strategies. With a hybrid work schedule based in Leawood, Kansas, or Burlington, MA, and options for remote candidates, this position offers flexibility to suit your lifestyle. Ascend Learning values every individual and their contribution to making impactful changes in the world. If this resonates with you, we would love for you to come and join our mission!

Frequently Asked Questions (FAQs) for Paid Social Media Specialist Role at Ascend Learning

What are the responsibilities of a Paid Social Media Specialist at Ascend Learning?

The Paid Social Media Specialist at Ascend Learning is responsible for developing, optimizing, and maintaining paid social media campaigns. This includes managing budgets, analyzing campaign performance, and collaborating with various teams such as organic social and influencer marketing to enhance overall marketing strategies. The role requires a strong analytical mindset to interpret data and provide actionable insights for continuous campaign improvement.