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Director, Marketing Services & Solutions

Company Overview:   
When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM  
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook. 
Position Overview:   
The Director, Marketing Services and Solutions will lead and execute the strategic marketing initiatives for Zones services and solutions portfolio. This role is responsible for driving awareness, demand, and growth of IT services, ensuring alignment with sales, product, and delivery teams. The ideal candidate will have a deep understanding of the IT services industry, a proven track record in B2B marketing, and expertise in positioning complex solutions to targeted audiences.
What you’ll do as the Director, Marketing Services and Solutions:  
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
  • Strategic Planning & Execution: Develop and execute a comprehensive marketing strategy for IT services and solutions, aligned with Zones growth objectives and customer needs. Set priorities, allocate resources, and manage budgets to optimize marketing impact.
  • Demand Generation: Drive lead generation programs across channels (digital, content marketing, events, etc.) to acquire, engage, and nurture prospects. Oversee campaign performance and refine strategies based on data-driven insights.
  • Brand and Messaging: Craft compelling messaging and positioning that differentiates the company's services and solutions in the marketplace. Ensure consistent and powerful storytelling across all channels and campaigns.
  • Content Development: Oversee the creation of high-quality marketing content (case studies, white papers, blog posts, webinars, etc.) to educate potential clients and highlight the value of Zone’s services and solutions.
  • Market Research & Competitive Analysis: Conduct regular research on market trends, competitive landscape, and customer needs to adjust marketing strategies and maintain competitive positioning.
  • Sales Enablement: Collaborate closely with sales teams to ensure alignment on messaging, provide tools (sales decks, case studies, product sheets), and deliver training on product positioning and buyer personas.
  • Partner Marketing: Work with strategic partners to co-market joint solutions, develop co-branded assets, and participate in joint events to expand market reach.
  • Analytics and Reporting: Track and analyze key performance metrics for marketing initiatives to optimize performance. Provide regular reporting to senior leadership and recommend improvements based on results.
  • Team Leadership: Lead and mentor a team of marketing professionals. Foster a collaborative and innovative environment, driving continuous improvement and professional development.
 What you will bring to the team:  
 
  • Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
  • 12+ years of experience in B2B marketing, with a focus on IT services, solutions, or related fields
  • Proven experience in building and executing demand generation and brand-building strategies
  • Strong understanding of IT services, cloud solutions, cybersecurity, and managed services
  • Excellent written and verbal communication skills, with experience in creating customer-facing messaging and presentations
  • Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, D365, Google Analytics)
  • Demonstrated experience in managing cross-functional teams and working collaboratively with sales, product, and delivery teams
  • Experience in managing partner marketing relationships with technology or service partners
  • Familiarity with SEO/SEM, digital advertising, and social media marketing
  • Strong project management skills and the ability to work in a fast-paced, dynamic environment
  • Analytical mindset with the ability to interpret data and make data-driven decisions
#LI-KS1  
#LI-Remote  
  
Zones offers a comprehensive Benefits package:

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.

At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!   
   
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.    
 
 

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What You Should Know About Director, Marketing Services & Solutions, Zones LLC.

Are you ready to take the reins as the Director of Marketing Services & Solutions at Zones, the First Choice for IT? Here at Zones, we pride ourselves on delivering innovative, end-to-end IT solutions to a global audience. Our 35 years of experience means we know how to build digital infrastructures that truly transform businesses. In your role, you will spearhead strategic marketing initiatives that drive awareness and demand for our IT services portfolio. Your expertise in B2B marketing and deep understanding of the IT services landscape will enable you to craft compelling messaging that resonates with our target audiences. Imagine leading demand generation efforts across various channels like content marketing and digital campaigns—what a thrilling opportunity! You'll collaborate with our sales teams to ensure everyone is aligned and empowered with the right tools and messaging. Plus, you’ll dive into market research and competitive analysis to keep Zones ahead of the game and refine our marketing strategies based on robust data insights. And let’s not forget about your leadership role in mentoring a talented team of marketing professionals, fostering innovation and collaboration. If you’re passionate about IT and eager to make an impact, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director, Marketing Services & Solutions Role at Zones LLC.
What does a Director of Marketing Services & Solutions do at Zones?

The Director of Marketing Services & Solutions at Zones leads and executes strategic marketing initiatives for our IT services and solutions portfolio. This role involves crafting compelling messaging, driving demand through various marketing channels, and collaborating closely with sales and product teams to ensure alignment and effectiveness.

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What qualifications are needed for the Director of Marketing Services & Solutions position at Zones?

To be considered for the Director of Marketing Services & Solutions position at Zones, candidates should have a bachelor's degree in Marketing, Business, or a related field, with an MBA preferred. Additionally, 12+ years of B2B marketing experience, especially within IT services, is crucial for success in this role.

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How does the Director of Marketing Services & Solutions contribute to Zones' growth?

The Director of Marketing Services & Solutions plays a pivotal role in driving awareness and demand for Zones' IT services. By developing a comprehensive marketing strategy and overseeing execution, this role directly contributes to the company's growth by generating leads, engaging prospects, and nurturing relationships with clients.

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What skills are vital for success as a Director of Marketing Services & Solutions at Zones?

Success in the Director of Marketing Services & Solutions role at Zones hinges on a blend of strategic thinking, marketing expertise, and leadership skills. Proficiency in demand generation, brand messaging, and data analytics is essential, combined with excellent communication abilities and experience managing cross-functional teams.

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What is the work culture like at Zones for the Director of Marketing Services & Solutions?

At Zones, the work culture is dynamic and collaborative, encouraging innovation and continuous learning. As the Director of Marketing Services & Solutions, you would lead a diverse team in a supportive environment, fostering creativity while driving results in the fast-paced IT sector.

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What kind of marketing initiatives will be part of the Director of Marketing Services & Solutions role at Zones?

The Director of Marketing Services & Solutions will oversee various initiatives including digital and content marketing campaigns, event management, and partnership marketing. This role is all about developing creative strategies to promote Zones' IT services, ensuring that our brand messaging stands out in the marketplace.

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What are the career growth opportunities at Zones for a Director of Marketing Services & Solutions?

Zones provides ample career growth opportunities for the Director of Marketing Services & Solutions role. With a commitment to employee development, you can expect to enhance your skills in strategic marketing while potentially moving into senior leadership roles as you demonstrate success and innovative thinking.

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Common Interview Questions for Director, Marketing Services & Solutions
How would you develop a comprehensive marketing strategy for IT services?

Start by analyzing market trends, defining target audiences, and aligning organizational goals. Utilize data-driven insights to set priorities and allocate resources across various channels, ensuring your strategy addresses customer needs effectively.

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What tools do you use for demand generation in B2B marketing?

I utilize various marketing automation tools like HubSpot or Marketo, alongside CRM systems and analytics platforms to drive and track demand generation efforts. Combining these tools allows for streamlined processes and effective lead nurturing.

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Can you provide an example of effective messaging and storytelling in marketing?

Absolutely! An example would be creating a case study that showcases a successful client transformation through our IT services. By highlighting key challenges, implemented solutions, and measurable results, we tell a compelling story that resonates with potential clients.

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Describe how you collaborate with sales teams to enhance marketing efforts.

Collaboration with sales teams involves regular communication to ensure alignment on messaging and strategies. I provide them with marketing collateral, conduct training sessions on product positioning, and seek their feedback on lead quality to continually improve our efforts.

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How do you measure the success of marketing initiatives?

Success is measured through key performance metrics such as lead conversion rates, campaign engagement levels, and return on investment. I believe in using a mix of quantitative and qualitative data to assess effectiveness and make necessary adjustments.

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What experience do you have with partner marketing?

I have managed several partner marketing collaborations, where I developed co-branded assets and organized joint events. This experience has taught me the importance of aligning objectives and creating shared value to extend market reach effectively.

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How do you conduct competitive analysis for marketing strategies?

I regularly analyze competitor marketing initiatives and market trends by reviewing their messaging, online presence, and customer feedback. This helps inform our positioning and allows for adjustments in strategy to stay competitive.

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What strategies do you employ for engaging digital audiences?

Engaging digital audiences starts with creating relevant, high-quality content that addresses their needs. I also leverage SEO and social media strategies to enhance visibility and use targeted email campaigns to nurture leads effectively.

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How do you keep your marketing team motivated and innovative?

I foster a culture of collaboration and open communication, encouraging team members to share ideas and take ownership of their projects. Providing opportunities for professional development also helps keep the team motivated and engaged.

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What is your approach to handling budget constraints in marketing?

When facing budget constraints, I prioritize initiatives based on impact and ROI potential. By focusing on high-value strategies and utilizing data to inform decisions, we can maximize our marketing effectiveness even with limited resources.

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Zones is a global IT solutions provider headquartered in Auburn, Washington. They offer workplace modernization, network optimization, data center transformation, and security fortification services for businesses around the world. The company was...

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Full-time, remote
DATE POSTED
November 23, 2024

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