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Manager, GTM FP&A

Who we are

GTM FP&A team is the financial partner to Attentive’s GTM organization, supporting our Sales, Client Strategy, and Marketing functions in all aspects of financial planning and reporting.  We partner with GTM leadership to understand the efficiency of existing and net new investments to better inform key business decisions. Our team not only partners cross-functionally with GTM leadership, but is also a key partner to the broader CFO organization, including Corporate FP&A, Accounting, and Revenue forecasting. 


Attentive is looking to add a Manager, GTM FP&A as a key partner to our Marketing  organizations. This highly motivated and dynamic individual will execute on ongoing planning and reporting needs, provide actionable insights and recommendations that support departmental decisions, and support our GTM org in achieving their most important objectives. Reporting to the Director of GTM FP&A, this role will serve as a business partner to Marketing leadership for building and managing budgets, as well as evaluating the effectiveness and efficiency of marketing program investment. This role will also be tasked with supporting financial planning and reporting for net new areas of investment, as our GTM strategy diversifies into new revenue streams. Stakeholder-focused partnership, an aptitude for bringing clear solutions to complex challenges, and strong work ethic are critical characteristics for this role.


Why Attentive needs you
  • Be a strategic business partner to the Marketing organization by providing critical reporting and actionable insights to help Marketing leaders understand historical performance, identify opportunities for efficiency, and inform go-forward execution
  • Own monthly reporting cadence for the Marketing department, providing detailed analysis to understand trends, articulate variances to budget, and identify areas of opportunity to improve expense forecasting
  • Develop and administer financial models and analyses around Marketing pipeline, customer LTV and CAC to evaluate efficiencies and tradeoffs current and future GTM investments. Facilitate annual planning and rolling forecasting processes for all aspects of Marketing Opex, including head count, marketing program spend, T&E, and software vendors 
  • Support planning and reporting around new areas of GTM investment, such as new products or new markets 
  • Drive cross-functional collaboration with the Sales Finance and Revenue Organization stakeholders by understanding and modeling Sales Compensation plans and their impact to Sales Commissions


About you
  • 5+ years of  financial experience, within an FP&A organization of a high-growth technology company and/or investment banking, consulting, or data analytics
  • Advanced financial modeling experience - proficient in both Excel and Google Sheets
  • Strong financial acumen, being able to understand, interpret and forecast  trends from financial statements and data 
  • Excellent verbal and written communication skills, with the ability to distill complex data into succinct insights 
  • Cultivated and maintain collaborative working relationships with teams across an organization
  • Demonstrates an entrepreneurial mindset, being a highly motivated and resourceful individual with an aptitude for learning quickly
  • Experience with financial systems, such as Anaplan and NetSuite
  • Experience with CRM systems (i.e. Salesforce), strongly preferred 
  • Experience operating in a B2B SaaS business model, strongly preferred


You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.


For US based applicants:

- The US base salary range for this full-time position is $110,000 - $150,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

Average salary estimate

$130000 / YEARLY (est.)
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$110000K
$150000K

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What You Should Know About Manager, GTM FP&A, Attentive

At Attentive, we are excited to welcome a Manager, GTM FP&A to our vibrant team! The GTM FP&A group plays a pivotal role as a financial partner to our Sales, Client Strategy, and Marketing functions, ensuring we support effective financial planning and reporting. In this capacity, you will work closely with GTM leadership to assess the efficiency of both existing and new investments, helping us make informed business decisions. This role is perfect for a highly motivated individual who thrives on collaboration and is eager to contribute to our Marketing organization. As a Manager, GTM FP&A, you’ll take the lead on ongoing financial planning and reporting while providing actionable insights that support crucial departmental decisions. You will also closely track the performance of our GTM strategy as we diversify into new revenue streams and markets. Your ability to create strong partnerships across the finance and marketing teams will be key in evaluating the effectiveness of marketing investments. If you have a knack for turning complex data into understandable insights and want to make significant contributions towards improving financial outcomes, Attentive could be your next great career adventure!

Frequently Asked Questions (FAQs) for Manager, GTM FP&A Role at Attentive
What are the primary responsibilities of a Manager, GTM FP&A at Attentive?

As a Manager, GTM FP&A at Attentive, your primary responsibilities will include partnering strategically with the Marketing organization to provide critical reporting and actionable insights, owning the monthly reporting cadence, developing financial models, facilitating annual planning processes, and driving cross-functional collaboration with Sales Finance and Revenue stakeholders.

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What qualifications do I need to apply for the Manager, GTM FP&A position at Attentive?

To be eligible for the Manager, GTM FP&A role at Attentive, you should have at least 5 years of financial experience, particularly within an FP&A organization at a high-growth technology company. Proficiency in financial modeling, strong financial acumen, and excellent communication skills are also essential.

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How does the Manager, GTM FP&A role support Attentive's Marketing department?

The Manager, GTM FP&A supports Attentive's Marketing department by providing detailed analysis on budget variances, developing financial models to evaluate marketing investments, and offering insights to enhance the overall effectiveness of marketing strategies.

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What financial tools or systems should I be familiar with for the Manager, GTM FP&A position at Attentive?

Familiarity with financial systems like Anaplan and NetSuite, along with CRM systems such as Salesforce, will be beneficial for the Manager, GTM FP&A role at Attentive. Advanced skills in Excel and Google Sheets are also vital for success in this position.

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What type of work environment can I expect as a Manager, GTM FP&A at Attentive?

As a Manager, GTM FP&A at Attentive, you can expect a collaborative work environment where innovation and strategic insights are highly valued. The company encourages an entrepreneurial mindset, allowing for personal growth and development through cross-functional partnerships.

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Common Interview Questions for Manager, GTM FP&A
Can you describe your financial modeling experience relevant to the Manager, GTM FP&A role?

In answering this question, emphasize your hands-on experience with financial modeling in a high-growth technology environment. Discuss specific projects where you've built models for evaluating marketing expenses or investment strategies, highlighting any tools you've used, such as Excel or Google Sheets.

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How would you approach analyzing the effectiveness of a marketing program's budget?

When responding to this question, outline your strategy for analyzing outcomes against set budgets, emphasizing metrics like ROI and customer acquisition cost. Provide examples of how you've previously identified trends or areas for improvement, leading to actionable recommendations.

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What techniques do you use to communicate complex financial information to non-financial stakeholders?

In your answer, discuss your approach to simplifying complex data by using visual aids or straightforward summaries. Share an example of a time when you successfully communicated crucial insights to stakeholders from different backgrounds or departments, emphasizing clarity and engagement.

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Describe a situation where you had to collaborate extensively with cross-functional teams. How did it go?

Here, illustrate your collaborative skills by recounting a specific experience where working with teams like Sales or Marketing led to improved outcomes. Emphasize your ability to build relationships and leverage diverse perspectives to solve financial challenges.

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What is your experience with creating financial forecasts, specifically for marketing initiatives?

Delve into your past experiences in developing financial forecasts for marketing campaigns. Discuss the metrics and factors you considered, and talk about how these forecasts played an essential role in shaping departmental strategies.

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How do you prioritize multiple financial projects with tight deadlines?

Explain your time management techniques, such as breaking down tasks into smaller components and assessing their impact on overall goals to prioritize effectively. Provide an example of how you successfully managed competing deadlines in previous roles.

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How do you keep up with financial industry trends, especially those affecting the technology sector?

Discuss your methods of staying informed about industry trends, such as following key financial publications, attending webinars, and participating in professional networks. Mention how this knowledge has aided your decision-making and strategic planning in past roles.

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What do you believe are the critical metrics to consider for evaluating marketing effectiveness?

Articulate your understanding of key performance indicators for marketing initiatives, such as customer lifetime value (LTV), customer acquisition cost (CAC), and ROI. Explain how you have used these metrics to guide financial planning and reporting.

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Can you give an example of a challenging financial analysis you faced and how you resolved it?

Share a specific challenge you encountered during financial analysis, detailing your analytical approach and strategic solutions. Highlight any tools, collaborations, or critical insights that helped you successfully navigate the issue.

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In your view, what role does financial planning play in achieving GTM objectives?

In your response, discuss the importance of integrating financial planning with GTM strategies as a way to forecast expenses and make informed decisions that drive business growth. Provide examples of how effective financial planning has impacted organizational goals in your career.

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CULTURE VALUES
Passion for Exploration
Dare to be Different
Customer-Centric
Diversity of Opinions
Inclusive & Diverse
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 22, 2024

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