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Senior/Staff Product Manager, Marketplace Optimization

About Aurora Solar

Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. Our software has designed millions of solar projects so far, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale. 


We are a remote-first collaborative team of sustainable energy enthusiasts who love what we do. We’ve been named one of "The Best Mid-Sized Remote Companies To Work for in 2024" by BuiltIn.com and have been recognized for the second time as a Certified Green Business (CGB) with the city of San Francisco. We’re in this together to support the world’s transition to solar.


About the Role
Aurora Solar is seeking an experienced and innovative Senior or Staff Product Manager to join our team and drive the optimization and scaling of Aurora’s complex solar marketplace. This is an incredible opportunity for a talented product leader to craft delightful experiences for homeowners while tackling the challenges of increasing conversion rates in a rapidly evolving market.

In this role, you will be at the forefront of transforming how homeowners explore, design, and purchase solar systems. Your expertise in A/B testing funnels, landing pages, and marketplace experiences will be pivotal in identifying opportunities, driving experimentation, and delivering impactful results. If you thrive in a fast-paced, collaborative environment and are excited to make a lasting impact, this role is for you.

We would consider either a Senior Product Manager or a Staff Product Manager for this position.


Your Impact

  • Develop a compelling vision and strategy to optimize and scale Aurora’s solar marketplace.

  • Utilize data, user research, and customer insights to identify friction points and opportunities for delight in the homeowner journey.

  • Design and implement A/B testing frameworks for funnels, landing pages, and marketplace flows to increase conversions.

  • Partner with engineering, design, and analytics teams to execute rapid experiments and iterate based on measurable outcomes.

  • Advocate for modular, scalable solutions to streamline marketplace optimization.

  • Build strong relationships with stakeholders, balancing customer needs with business objectives.

What You Bring

  • Marketplace Expertise: 5+ years of product management experience with a consistent track record of optimizing and scaling complex marketplaces.

  • Data-Driven Decision Making: 3+ years of demonstrated ability in A/B testing, funnel analysis, and maximizing analytics to drive product decisions.

  • Consumer-Centric Approach: Passion for creating seamless, engaging experiences that address customer pain points and priorities.

  • Technical Acumen: 2+ years of experience with APIs, third-party integrations, and data-driven development processes.

  • Leadership and Collaboration: Strong ability to inspire and lead cross-functional teams toward ambitious goals.

  • Entrepreneurial Spirit: Hard work, adaptability, and the ability to thrive in a fast-paced, evolving environment.

  • Customer Empathy: 2+ years experience conducting user research and synthesizing insights to guide product development.

  • Understanding of Marketplace Dynamics: 3+ years experience and knowledge of supply and demand dynamics within a marketplace

Nice to Haves 

  • Design background or proficiency 

  • Knowledge of the solar or renewable energy industry

  • Experience managing complex e-commerce transactions and long customer journey cycles



What We Offer

  • 🏖️Flexible PTO - Take the time when you need it

  • 🍼Parental Leave - 16 weeks with 100% base salary + gradual return to work

  • 💰WFH Stipend - An initial $500 (Non-engineers) or $750 (Engineering roles) 

  • 🏢 Coworking Stipend - $300 / month if you prefer to be at a coworking facility near you

  • ☀️Energize Fridays - Company-wide days to log off and recharge

  • 📶Connectivity Stipend - Up to $75 / month towards internet or phone

  • 🩺Medical, Dental, and Vision - Premiums are 100% covered for Aurorans and 90% for dependents

Please take a look at our 2024 U.S. Benefits Booklet for a deeper dive into our offerings

Where Aurorans are: Aurora currently has teams within the US, Canada, Mexico, and Germany with additional locations on the horizon. We’re united in our work to support the world’s transition to solar!

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!

Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Average salary estimate

$140000 / YEARLY (est.)
min
max
$120000K
$160000K

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What You Should Know About Senior/Staff Product Manager, Marketplace Optimization, Aurora Solar

At Aurora Solar, our mission is to revolutionize solar energy adoption, and we are looking for a Senior/Staff Product Manager specialized in Marketplace Optimization to join our innovative team. As a part of our mission-driven company, you will play a crucial role in shaping delightful user experiences for homeowners looking to explore and purchase solar systems. Imagine leading the charge in optimizing our intricate solar marketplace while developing strategies that increase conversion rates! Your expertise with A/B testing and funnel analysis will be invaluable as you partner with engineers, designers, and analysts to create data-driven solutions. With more than five years of experience in product management and a passion for seamless user experiences, you will identify friction points and eagerly test new concepts to enhance our marketplace. Whether you’re creating A/B tests or collaborating on transformative solutions, you will advocate for user-centered designs that align with our business objectives. As a remote-first team, we value collaboration, creativity, and a shared commitment to sustainability. If you are an adaptable leader who thrives in fast-paced environments and seeks to make a significant difference in the world of renewable energy, this position at Aurora Solar is your opportunity to shine. Together, we can advance the future of solar for everyone, creating a lasting impact through innovative product management.

Frequently Asked Questions (FAQs) for Senior/Staff Product Manager, Marketplace Optimization Role at Aurora Solar
What are the responsibilities of a Senior/Staff Product Manager at Aurora Solar?

The Senior/Staff Product Manager at Aurora Solar is responsible for developing and executing strategies to optimize our solar marketplace. Key duties include conducting user research to identify pain points, implementing A/B testing frameworks for enhancing conversion rates, and collaborating with cross-functional teams to iterate on product designs based on analytical insights.

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What qualifications are necessary to be a Senior/Staff Product Manager at Aurora Solar?

To qualify for the Senior/Staff Product Manager position at Aurora Solar, candidates should possess over five years of product management experience, particularly in optimizing complex marketplaces. A strong foundation in data analytics, user research, technical acumen, and leadership is essential, along with a passion for creating consumer-friendly solutions.

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How does Aurora Solar support the professional growth of its Senior/Staff Product Managers?

At Aurora Solar, we foster a culture of continuous learning and development. Senior/Staff Product Managers have access to mentorship, collaborative projects, and opportunities to lead innovative initiatives. We support your growth through flexible PTO, parental leave, and annual stipends aimed at promoting work-life balance.

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What should candidates expect during the interview process for the Senior/Staff Product Manager role at Aurora Solar?

Candidates for the Senior/Staff Product Manager role at Aurora Solar can expect a comprehensive interview process that includes discussions regarding their product management experience, technical skills, and cultural fit within our team. We aim for a collaborative dialogue, ensuring candidates feel comfortable showcasing their expertise.

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What impact will a Senior/Staff Product Manager have on Aurora Solar's marketplace?

A Senior/Staff Product Manager will have a significant impact on Aurora Solar's marketplace by driving optimization strategies and enhancing user experiences. By leveraging consumer insights and data-driven decisions, they will contribute to increasing conversion rates and streamlining the homeowner’s journey towards adopting solar solutions.

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Common Interview Questions for Senior/Staff Product Manager, Marketplace Optimization
Can you describe your experience with A/B testing and how it relates to product management?

In my previous roles, I have successfully implemented A/B testing on multiple platforms, ranging from landing pages to product features. This method enables me to gauge user reactions and improves decision-making based on empirical evidence rather than assumptions.

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What strategies would you use to identify friction points in the homeowner journey?

I would employ a combination of user surveys, analytics reviews, and direct feedback sessions to pinpoint areas where users face challenges. By collaborating closely with analytics and design teams, we can visualize the journey and prioritize iterations based on user data.

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How do you prioritize different projects or features when there are multiple stakeholder demands?

Prioritization relies on assessing the potential impact of each project against our long-term vision and immediate goals. I usually employ a weighted scoring approach, incorporating factors like user impact, business objectives, stakeholder importance, and development effort required.

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Tell me about a time you overcame a significant challenge in project management.

In a previous role, I encountered a major bottleneck due to conflicting priorities among teams. I initiated weekly sync-ups to facilitate communication, realign our goals, and break down the project into manageable tasks, which ultimately led to successful completion.

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What methods do you use to stay updated on marketplace trends?

I follow industry leaders on social media, attend webinars, subscribe to relevant newsletters, and engage in community discussions. Continuous learning keeps me informed about evolving trends, allowing me to adapt our strategies proactively.

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How do you handle disagreements with team members or stakeholders?

I encourage open dialogues and seek to understand differing perspectives. By establishing a clear framework for discussion and focusing on data-driven outcomes, I aim to foster collaboration and reach consensus.

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What role does user feedback play in your product management process?

User feedback is vital in my product management approach. I routinely conduct usability tests and focus groups to gather insights, which inform product development and help us create consumer-centric solutions.

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How do you integrate technical knowledge into your product management practice?

Having a solid understanding of technical components aids in developing realistic roadmaps and communicating effectively with engineering teams. I prioritize cultivating this knowledge through collaborative learning and hands-on technology exposure whenever possible.

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What’s your vision for marketplace optimization at Aurora Solar?

My vision involves creating a responsive marketplace that adapts to consumer needs, maximizing user engagement through intuitive design and data-driven insights. This will lead to greater conversions and improved satisfaction among homeowners.

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Why do you want to work for Aurora Solar in this role?

I am passionate about sustainability and innovative technology. Aurora Solar’s commitment to making solar energy accessible aligns with my values, and I see an incredible opportunity to contribute to a transformative mission while leveraging my product management skills.

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Aurora Solar is a SaaS company that uses aerial imagery to assess solar installation projects.

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Full-time, remote
DATE POSTED
December 24, 2024

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