Associate Manager, CRO

As an Associate Manager, CRO at e.l.f. Beauty, you will manage the digital product and program roadmap to drive continuous improvement of key metrics such as conversion rate and average order value. Your role includes reviewing the end-to-end customer journey, identifying areas for friction reduction, planning and executing A/B tests, and conducting regular audits of keyssoulcare.com to enhance the user experience. You'll also collaborate closely with marketing teams to ensure effective audience management.

Candidates should have at least 4 years of eCommerce experience, with a preference for those who have worked in the beauty industry. A strong background in analytics tools such as Excel and Google Analytics (GA4) is essential. Creativity, collaboration skills, and confidence in taking responsibility are key attributes for success in this role at e.l.f. Beauty.

At e.l.f. Beauty, we believe in fostering professional growth, particularly for the Associate Manager, CRO. You will have access to mentorship from experienced leaders, opportunities for skill enhancement through training sessions, and collaborative projects that will further develop your expertise in eCommerce and digital analytics.

The work environment at e.l.f. Beauty is vibrant and collaborative. As an Associate Manager, CRO, you’ll enjoy a hybrid work schedule of 3 days in the office and 2 days from home. We pride ourselves on our culture of flexibility, innovation, and a supportive team atmosphere that encourages brainstorming and creative problem-solving.

e.l.f. Beauty promotes a unique and inclusive company culture where creativity and collaboration thrive. Our philosophy emphasizes respect, well-being, and a commitment to clean, cruelty-free beauty. As an Associate Manager, CRO, you’ll find yourself in an environment that celebrates diversity and encourages innovative thinking in driving growth for the Keys Soulcare brand.

To prioritize tasks effectively, I assess each project's potential impact on key metrics and deadlines. I leverage data insights to identify critical areas that require immediate attention while ensuring that long-term strategic goals are not overlooked. Communication with cross-functional teams is key to align priorities.

In my previous role, I designed an A/B test focused on optimizing our landing page layout. By segmenting our audience and analyzing data post-launch, we discovered a 20% increase in conversion rates. I believe in a structured approach to testing, ensuring that each test is carefully documented and results are rigorously analyzed.

I focus on understanding customer pain points through analytics and user feedback. I employ heuristic evaluations to identify areas for improvement and I work closely with design and development teams to innovate solutions that streamline the journey. Continuous monitoring allows for agile adjustments.

I regularly follow industry-leading blogs, participate in webinars, and network with other eCommerce professionals. Tools like Google Trends and social media listening can also provide insights into emerging patterns. I’m committed to lifelong learning to apply fresh strategies in my work.

Success is defined by an increase in conversion rates and average order values, alongside a decrease in cart abandonment. I always set clear KPIs at the outset of a project and use these metrics to gauge the effectiveness of implemented strategies over time.

A great digital product roadmap is clear, actionable, and closely aligned with business goals. It should incorporate stakeholder feedback and be adaptable to changes in the digital landscape. Regular reviews ensure that we stay on track to achieve our strategic objectives.

When friction points are identified, I analyze data to pinpoint root causes. My approach is to brainstorm solutions across teams, then test these solutions with A/B testing. Continuous iteration based on user feedback is crucial to reducing friction effectively.

I rely heavily on tools like Google Analytics for traffic insights, ContentSquare for UX analysis, and heatmap tools to visualize user behavior. These tools empower me to make data-driven decisions that enhance website performance.

In my last role, I worked on a campaign that required close collaboration between marketing, IT, and design teams. By setting up regular sync meetings and creating open channels for communication, we aligned our efforts and successfully launched a multi-channel marketing initiative that exceeded performance targets.

I believe in transparency and clarity when reporting findings. I prepare concise yet comprehensive reports that highlight key insights, trends, and recommendations backed by data. Additionally, I encourage questions to foster a dialogue that drives strategic discussions about future actions.