Job details

Senior Director E-Commerce Channel Operations, Sales, and Marketing

DescriptionPosition at Autocar, LLCThis role will be responsible for managing and expanding existing e-commerce platforms, identifying new digital opportunities, and overseeing cross-functional teams to ensure seamless integration of e-commerce initiatives across all channels.Key Responsibilities:• Strategic Leadership:) Develop, enhance and execute a comprehensive e-commerce channel strategy to increase online sales and market share.) Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms.) Lead competitive analysis to monitor industry trends, market shifts, and competitor activities.) Drive digital transformation initiatives to enhance e-commerce capabilities.• Channel Development Expansion & Optimization:• Manage and grow multiple e-commerce channels (website, marketplaces, mobile apps, etc.), ensuring seamless customer experiences.• Oversee the development and continuous optimization of e-commerce platforms, improving site functionality, user experience, and conversion rates leading directly to sales.• Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement, pivot / shifts as needed in execution.• Team Management & Collaboration:) Lead and mentor cross-functional teams, including product, marketing, IT, operations, and customer service, to drive e-commerce initiatives.) Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives.) Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team.) Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer.) Identify new / additional sales team members to join team.• Sales & Revenue Growth:• Drive daily, week, monthly, annual sales to target levels (from lead generation to sales success/closure)• Develop and implement competitive strategies, promotional plans, and campaigns to drive sales and maximize revenue.• Establish clear sales targets and ensure the team meets or exceeds them.• Analyze customer behavior and sales data to identify opportunities for upselling, cross-selling, and customer retention.• Vendor and Partner Management:) Manage relationships with third-party vendors, platforms, and partners to ensure alignment with the company’s e-commerce goals.) Negotiate contracts and ensure vendor performance aligns with business objectives.• Budgeting & Financial Management:) Develop and manage the e-commerce channel’s budget, ensuring resources are allocated effectively.) Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget.• Reporting & Analytics:) Develop regular reports on e-commerce performance, customer trends, and sales analysis for senior leadership.) Use data analytics to refine strategies, optimize product offerings, and improve conversion rates.) Data-driven decision-making - Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.

Autocar Trucks Glassdoor Company Review

3.0

Autocar Trucks DE&I Review

3.37

CEO of Autocar Trucks

Jim Johnston

Approve of CEO

Average salary estimate

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$57500 / ANNUAL (est.)

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$50K

$65K

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What You Should Know About Senior Director E-Commerce Channel Operations, Sales, and Marketing, Autocar Trucks

At Autocar, LLC, we are on the lookout for a dynamic Senior Director of E-Commerce Channel Operations, Sales, and Marketing to take our digital presence to the next level! In this exciting role, you’ll be at the forefront of managing and expanding our existing e-commerce platforms while hunting down new opportunities in the digital landscape. You’ll have the chance to lead and mentor cross-functional teams, ensuring our e-commerce initiatives are perfectly synchronized across all channels. Your strategic vision will shape our comprehensive e-commerce channel strategy, aiming not just for increased online sales but a significant jump in market share too. Imagine analyzing competitive trends and delving deep into customer behavior to identify key insights that boost sales conversion rates! With responsibilities that span from daily sales targets to nurturing relationships with third-party vendors, you will be a linchpin in driving both growth and innovation. Your leadership will foster a culture of agility and customer-centric thinking among the team, aiming to create those 'Raving Fans' of our brand. If you’re ready to play a pivotal role in shaping the future of e-commerce at Autocar, LLC, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Senior Director E-Commerce Channel Operations, Sales, and Marketing Role at Autocar Trucks

What are the responsibilities of a Senior Director E-Commerce Channel Operations at Autocar, LLC?

As a Senior Director of E-Commerce Channel Operations at Autocar, LLC, you will lead the development and execution of a comprehensive e-commerce strategy to boost online sales. This includes managing various e-commerce channels, monitoring performance indicators, and collaborating with cross-functional teams to ensure successful integration of all initiatives. You will also analyze market data and customer trends to drive revenue growth and optimize user experiences.