Partner Marketing Manager

As a Partner Marketing Manager at Woo, you will be instrumental in developing and managing partner marketing programs that align with our overall objectives. This involves liaising with partners, setting strategies and goals, coordinating projects with channel specialists, and measuring the impact of marketing initiatives to provide data-driven reports. Additionally, you’ll negotiate marketing obligations with our partners and seek out reciprocal marketing opportunities, all while keeping customer success at the forefront.

To excel as a Partner Marketing Manager at Woo, candidates should have extensive experience in digital and channel marketing, particularly within SaaS, fintech, or commerce. You should also be well-acquainted with digital marketing channels and analytics, plus be an excellent negotiator. Hands-on experience with WordPress or similar platforms is a bonus. Most importantly, you should excel at multitasking, be inspired by our mission at Automattic, and thrive in a collaborative environment.

Essential skills for a Partner Marketing Manager at Woo include strong negotiation abilities, project management expertise, and a comprehensive understanding of digital marketing strategies. A results-oriented, analytical mindset is crucial, as you’ll be tasked with measuring and reporting on the success of marketing initiatives. Additionally, your relationship-building skills will be key to cultivating partnerships that drive growth and mutual success.

Being a fully remote company means that as a Partner Marketing Manager at Woo, you have the flexibility to work from anywhere while maintaining a strong connection with your team. This setup encourages a diverse range of working styles and empowers you to balance your professional and personal life. You’ll find that our collaborative tools and culture support actively engaging with partners and colleagues no matter where you are located, making remote work seamless and productive.

The salary range for a Partner Marketing Manager at Woo is between $80,000 and $185,000 USD. Importantly, this range is global and applies regardless of your location, with pay in the local currency. Our approach ensures financial clarity and fairness, reflecting the potential contribution and impact you can bring to our company, which may sometimes extend beyond the stated range for the right candidate.

Be prepared to discuss specific instances where you collaborated with partners to enhance marketing outcomes. Highlight your strategies for relationship-building, the campaigns you managed, and any measurable successes that resulted from these partnerships.

Talk about the key performance indicators (KPIs) you track, such as conversion rates and return on investment. Detail your process for analyzing data and using insights to optimize future marketing efforts, demonstrating your analytical mindset and results-oriented approach.

Share your approach to relationship management, emphasizing communication, regular check-ins, and collaborative goal-setting. Describe how you keep partners engaged and invested in mutual success, showcasing your interpersonal skills.

Discuss your project management techniques, such as using tools to track progress and deadlines. Explain how you determine priorities based on strategic goals and partner needs, while ensuring quality execution of all initiatives.

Provide your insights on different channels like email marketing, social media, and content marketing. Discuss your experiences in using these channels to promote partner offerings and engage multiple audience demographics effectively.

Share a specific example where a challenge arose in a partnership, detailing how you approached the situation and resolved it. Emphasize your negotiation skills, problem-solving ability, and commitment to maintaining positive relationships.

Explain how you facilitate discussions with partners to define shared objectives clearly. Describe your methods for ensuring ongoing communication and adjustments to marketing strategies that reflect the evolving goals and needs.

Prepare to share a detailed account of a co-marketing initiative, highlighting your contributions and the results achieved. Focus on the collaboration element and how it benefited both parties involved.

Express your enthusiasm for collaboration and driving growth through partnerships. Share personal stories or experiences that illustrate your dedication to creating impactful marketing strategies that benefit multiple stakeholders.

Discuss your approach to continuous learning, such as following industry blogs, participating in webinars, or attending conferences. Emphasize your commitment to staying informed about new tools and strategies that can enhance your work as a Partner Marketing Manager.