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Account-Based Marketing Manager

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The Account-Based Marketing Manager will lead the strategic design and execution of targeted account-based marketing initiatives aimed at replacing competitors within Spanish listed companies and the BSFI (Banking, Financial Services, and Insurance) sector. You will closely collaborate with sales teams, driving pipeline growth and ensuring sales-qualified leads (SQLs) through highly targeted campaigns.

Key responsibilities:

Develop and execute strategic ABM plans tailored specifically to high-value accounts.

Collaborate closely with the sales team to identify key target accounts, understanding their needs, challenges, and decision-making processes.

Coordinate marketing initiatives including personalized outreach, content development, webinars, events, and digital campaigns.

Oversee campaign performance, measuring and optimizing results to maximize ROI.

Co-ordinate and manage the work of Content Marketing Specialist to ensure creation and distribution of compelling, account-specific marketing materials.

Manage the work of the Marketing Assistant for Spain for events, webinars and SEO/SEM for the webpages.

Provide clear communication and regular reporting to senior stakeholders, demonstrating progress towards targets.

Continually refine account targeting strategies based on campaign insights and market developments.

5+ years of marketing experience with a minimum of 2 years specifically in ABM, ideally within SaaS, technology, or professional services.

Proven track record of executing successful ABM campaigns that directly influence pipeline growth.

Excellent understanding of account segmentation, personalized campaign development, and stakeholder mapping.

Strong analytical skills with the ability to interpret data and translate insights into actionable campaign improvements.

Exceptional project management skills, able to manage multiple initiatives simultaneously.

Fluency in Spanish and English, both written and verbal.

Strong interpersonal and influencing skills, able to collaborate effectively with sales and cross-functional teams.

Competitive salary and performance-based bonus

Flexible working arrangements

Professional development opportunities

Collaborative and supportive team environment

We are committed to building a diverse and inclusive team. We particularly welcome applications from women and other underrepresented groups in the technology sector. All applications will be assessed on merit.

Average salary estimate

$80000 / YEARLY (est.)

min

max

$70000K

$90000K

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What You Should Know About Account-Based Marketing Manager, Azeus Convene

Are you ready to take your marketing career to the next level? As the Account-Based Marketing Manager at our innovative company, you'll be at the forefront of our strategic design and execution of account-based marketing initiatives. Your primary focus will be on Spanish listed companies and the BSFI sector, aiming to replace competitors and drive pipeline growth. You’ll work closely with sales teams to convert leads into opportunities through highly targeted campaigns, crafting strategies that focus on high-value accounts. You'll be responsible for coordinating personalized outreach, webinars, and other digital campaigns, while overseeing the performance of these initiatives to ensure maximum ROI. Your role will also involve managing a talented Content Marketing Specialist and a Marketing Assistant to create engaging materials that resonate with our audience. With over 5 years of marketing experience, at least 2 of which were in ABM within the SaaS or professional services sectors, you will utilize your analytical and project management skills to interpret data and make impactful campaign adjustments. Alongside this, you will foster strong relationships within sales and cross-functional teams, all while enjoying a flexible work environment that promotes professional development. Join our diverse and inclusive team where your contributions are valued, and your career can truly thrive!

Frequently Asked Questions (FAQs) for Account-Based Marketing Manager Role at Azeus Convene

What are the primary responsibilities of the Account-Based Marketing Manager at your company?

The Account-Based Marketing Manager at our company is tasked with leading the design and execution of targeted ABM initiatives aimed at Spanish listed companies and the BSFI sector. Responsibilities include developing strategic plans, collaborating with sales teams, coordinating marketing initiatives, overseeing campaign performance, and refining targeting strategies based on insights.