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BECU is hiring: Search Engine Optimization (SEO) Manager in Myrtle Point image - Rise Careers
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BECU is hiring: Search Engine Optimization (SEO) Manager in Myrtle Point

As the nation's largest community credit union, we begin every day focused on delivering superior financial products and services for our 1.3 million members and more than $30 billion in managed assets. Our work has an economic impact as we support our members' financial goals. We are unapologetic about being devoted to our members and the communities we serve. Our business is guided by our people helping people philosophy which includes our team members. BECU has been in business for more than 85 years, driven by unwavering core values and a dedication to improving the communities we serve. While we have a rich history, the future of our company, accelerated by business and technology transformation, is even brighter. There's never been a better time to work for BECU. To learn more visit becu.org/careers. **PAY RANGE** The Target Pay Range for this position is $100,900.00-$123,200.00 annually. The full Pay Range is $78,400.00 - $145,800.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. **BENEFITS** Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our companys 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here . **IMPACT YOULL MAKE:** The SEO Manager is responsible for aligning with content creators, developers, PR, and marketing teams to drive SEO initiatives that support BECUs membership and engagement goals. This role will focus on enhancing site visibility through strategic SEO efforts, with a priority on organic traffic growth. Key responsibilities include developing and overseeing a comprehensive organic search strategy, as well as tracking, testing, optimizing, and reporting outcomes. **WHAT YOULL DO:** + **Program Development & Improvement:** Continuously refine the organic search program, applying the latest SEO best practices and trends to support strategic objectives. + **Strategic Execution:** Lead and execute SEO initiatives across technical, content, authority, linking, local, and offsite SEO to maximize site visibility and engagement. + **Data-Driven Decision Making:** Conduct competitive analysis and monthly reporting to identify trends, monitor key metrics, and leverage insights for optimization strategies. + **Stakeholder Collaboration:** Coordinate with content creators, developers, and other stakeholders to translate high-level SEO strategies into actionable projects, ensuring alignment with organizational goals. + **Technical SEO Management:** Work closely with site developers to implement technical SEO recommendations, effectively communicating their value to site performance. + **Vendor & Partnership Management:** Oversee relationships with external vendors, ensuring seamless and timely execution of SEO operations. + **Performance Tracking & Reporting:** Develop and analyze key performance metrics to assess organic search success, producing custom reports and data visualizations for stakeholder review. + **Industry Knowledge:** Stay informed on SEO trends, algorithm updates, and industry changes, adjusting strategies to maintain program relevance. + **Cross-functional Collaboration:** Partner with internal teams to integrate new technical capabilities and improve efficiencies across the organic search channel. + **Support & Adaptability:** Perform additional duties as needed to contribute to team success and organizational objectives. **WHAT YOULL GAIN:** + Collaborate with cross-functional teams, including content, development, PR, and marketing, to align SEO efforts with overall organizational goals. + Drive continuous improvement by implementing SEO best practices and adapting to industry trends and algorithm changes. + Contribute to BECUs mission of member-focused impact, ensuring sustainable and meaningful growth in the digital space. **QUALIFICATIONS** **Minimum Qualifications:** + Typically requires a bachelors degree in Marketing, English, Communications, Business Administration or equivalent work/educational experience. Advanced degree preferred. + Typically requires a minimum of five years of experience in SEO/Organic Search Engine optimization and website performance management. **Desired Qualifications:** + Previous role at a financial or similarly highly regulated industry preferred. + Familiarity with BrightEdge, Google Search Console, SEMRush, Screaming Frog, Ahrefs, or similar research and reporting tools required. + Experience implementing and managing successful SEO strategies resulting in improved organic search rankings and increased website traffic. + Experience with search engine algorithms, keyword research, on-page/off-page optimization techniques, link building strategies, SEO tools/platforms, and ability to develop/execute effective on-site and off-site link building campaigns. + Experience with technical SEO aspects, including website speed optimization, site crawlability, and code optimization best practices, including Core Web Vitals tracking. + Ability to conduct keyword research, create SEO-friendly content, optimize meta tags, headings, and alt tags, and ensure engaging, relevant content for the target audience. **JOIN THE JOURNEY:** Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions dont just fill a role, but fuel the growth and success of BECU? This is more than a job its a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and lets achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney **EEO Statement:** BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. **Job Alerts:** If you would like to be kept informed of new potential opportunities, click here (https://becu.wd1.myworkdayjobs.com/en-US/External/jobAlerts) . You will be asked to create an account if you do not already have one. From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. More than 80 years and one million members later, we're still rooted in our values, practices and mission - and even more passionate about our future. As one of the nation's leading credit unions, we're not driven by profit. We're owned by our members and their interests are at the core of everything we do. Now we're growing faster than ever before--but we'll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you'll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it's our people who make us special.

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What You Should Know About BECU is hiring: Search Engine Optimization (SEO) Manager in Myrtle Point, BECU

BECU, the nation's largest community credit union, is looking for a dynamic Search Engine Optimization (SEO) Manager to join our team in Myrtle Point, Oregon. As we focus on delivering superior financial products and services to over 1.3 million members, this role will play a pivotal part in driving our online visibility and engagement through exciting SEO initiatives. In this position, you'll collaborate closely with content creators, developers, and marketing teams to create and enhance our organic search strategy. You will be at the forefront of refining our organic search program, leading technical and content-related SEO efforts to boost site visibility and traffic. With a commitment to data-driven decision making, you'll conduct competitive analyses and report monthly on key performance metrics to ensure we stay ahead of industry trends. The role requires someone passionate about utilizing the latest SEO best practices while fostering collaboration among internal stakeholders and external vendors. We believe our team members should not only help each other but also the local communities we serve. If you're ready to bring your expertise to BECU and help us make a significant impact, we can't wait to see your application! Together, we can create meaningful and sustainable growth in the digital landscape while continuing to uphold our mission of serving our members with integrity and care.

Frequently Asked Questions (FAQs) for BECU is hiring: Search Engine Optimization (SEO) Manager in Myrtle Point Role at BECU
What responsibilities does the SEO Manager at BECU have?

The SEO Manager at BECU is responsible for developing and overseeing a comprehensive organic search strategy that aligns with our membership and engagement goals. Key responsibilities include refining the organic search program, executing initiatives across various SEO aspects, tracking and optimizing performance metrics, and collaborating with cross-functional teams to ensure strategies align with organizational objectives.

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What qualifications are required for the SEO Manager role at BECU?

To qualify for the SEO Manager position at BECU, candidates typically need a bachelor's degree in a relevant field, along with a minimum of five years of experience in SEO and website performance management. Familiarity with various SEO tools, technical SEO practices, and a background in a regulated industry are preferred for this role.

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How does BECU support SEO initiatives?

BECU supports SEO initiatives by fostering a collaborative culture where the SEO Manager partners with content creators, developers, PR, and marketing teams. This teamwork allows for the implementation of effective strategies aimed at enhancing site visibility and user engagement, paves the path for organic traffic growth, and ensures that all efforts align with community-driven goals.

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What are the key metrics the SEO Manager will focus on at BECU?

The SEO Manager at BECU will focus on various key performance metrics such as organic traffic growth, search rankings, click-through rates, and user engagement metrics. Monthly reporting and competitive analyses help in identifying trends and making data-driven decisions to optimize SEO strategies effectively.

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What growth opportunities are available for the SEO Manager at BECU?

BECU offers numerous growth opportunities for the SEO Manager, including the chance to collaborate with various cross-functional teams, implement innovative SEO best practices, and stay informed about industry trends. Additionally, as part of a larger mission to serve the community, you will play a crucial role in shaping BECU's digital presence, which inherently fosters personal and professional development.

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Common Interview Questions for BECU is hiring: Search Engine Optimization (SEO) Manager in Myrtle Point
What strategies have you implemented in previous SEO roles?

When answering this question, provide specific examples of successful SEO strategies you've developed and implemented. Discuss what tools you used, the metrics you monitored, and how your strategies contributed to increasing organic traffic or improving search rankings.

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How do you approach keyword research?

Explain your process for identifying valuable keywords, including the tools you utilize, such as Google Keyword Planner or SEMRush. Mention your strategy for understanding user intent and how you integrate keywords into content to enhance visibility.

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Can you discuss a time you had to troubleshoot a decline in search rankings?

Share a specific instance where you noticed a drop in rankings. Discuss how you conducted an audit of the site, what changes you implemented to rectify the issue, and the eventual outcomes, emphasizing your analytical skills.

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What is your experience with technical SEO?

Describe your familiarity with technical aspects, such as optimizing site speed, ensuring mobile-friendliness, or managing site crawlability. Reference any specific tools or techniques you've employed to support these elements effectively.

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How do you keep up with the latest SEO trends and algorithm changes?

Highlight your commitment to continuous learning by discussing industry publications, forums, or conferences you follow. Explain how you incorporate new insights into your strategy development and implementation.

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How would you measure the success of an SEO initiative at BECU?

Discuss the key performance indicators you would use, such as organic traffic, ranking improvements, or conversion rates. Emphasize your data-driven approach and how you would present findings and recommendations to stakeholders.

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What tools do you rely on for SEO analysis?

Mention the specific SEO tools you have experience with, such as Google Search Console, Ahrefs, or Screaming Frog. Explain how you use these tools to gather data and optimize your SEO strategies.

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Describe your experience collaborating with content and development teams.

Discuss an example where you successfully collaborated with other departments to align SEO know-how with content creation. Highlight your communication skills and how that helped motivate the teams involved towards a common goal.

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What is your approach to link building?

Explain your link-building strategy, including methods you’ve used for both on-site and off-site linking. Include examples of successful campaigns and how they impacted traffic and authority.

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Why do you want to work for BECU?

Express your admiration for BECU’s commitment to community service and member focus. Share how your values align with the company's philosophy and how you believe your skills can contribute to its mission.

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We are a member-owned, not-for-profit financial institution committed to providing affordable and responsible financial services to our members.

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Full-time, on-site
DATE POSTED
December 11, 2024

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